Digital Signage Pulse’s Post

UK retail media and DOOH ad spending up 12% in 2023: IAB/PwC data (Marketing Week): By Molly Innes,Senior Reporter at Marketing Week. Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC. Indeed, retail media spend grew 12% in 2023 to £283m, as advertisers looked to tap into first-party data ahead of the crackdown on cookies. These spend levels are expected to increase […] #DOOH #digitalbillboards #digitalsignage

FYI: UK retail media and DOOH ad spending up 12% in 2023: IAB/PwC data (Marketing Week): By Molly Innes,Senior Reporter at Marketing Week. Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC. Indeed, retail media spend grew 12% in 2023 to £283m, as advertisers looked to tap into first-party data ahead of the crackdown on cookies. These spend levels are expected to increase […] #DOOH #digitalbillboards #digitalsignage

ICYMI: UK retail media and DOOH ad spending up 12% in 2023: IAB/PwC data (Marketing Week): By Molly Innes,Senior Reporter at Marketing Week. Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC. Indeed, retail media spend grew 12% in 2023 to £283m, as advertisers looked to tap into first-party data ahead of the crackdown on cookies. These spend levels are expected to increase […] #DOOH #digitalbillboards #digitalsignage

UK retail media and DOOH ad spending up 12% in 2023: IAB/PwC data (Marketing Week): By Molly Innes,Senior Reporter at Marketing Week. Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC. Indeed, retail media spend grew 12% in 2023 to £283m, as advertisers looked to tap into first-party data ahead of the crackdown on cookies. These spend levels are expected to increase […] #DOOH #digitalbillboards #digitalsignage

ICYMI: UK retail media and DOOH ad spending up 12% in 2023: IAB/PwC data (Marketing Week): By Molly Innes,Senior Reporter at Marketing Week. Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC. Indeed, retail media spend grew 12% in 2023 to £283m, as advertisers looked to tap into first-party data ahead of the crackdown on cookies. These spend levels are expected to increase […] #DOOH #digitalbillboards #digitalsignage

Help us help you. The IAB's Attitudes to Programmatic DOOH 2024 survey is now open! Agencies and Marketers are invited to complete this short survey on experiences and plans in relation to digital OOH. Responses will help us better understand DOOH advertising practices and will be used to prioritise industry education and training. https://lnkd.in/gXBbh7-V

Key stat from EMARKETER: Retail will account for over a quarter (28.7%) of all US digital ad spending in 2024. By 2027, it will also account for over a quarter of the sell-side market through retail media networks. Beyond the chart: US retail media ad spend will reach $59.61 billion this year, according to our October 2023 forecast. 18.5% of retail media network ad spend is coming from off-site advertising, and that share is growing, per our forecast. With retail media gaining so much of the digital ad landscape, it’s no surprise ad giants like Google and Microsoft are building out their own retail media tools. #retailmedia #digitaladvertising

𝐔𝐒 𝐫𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝 𝐰𝐢𝐥𝐥 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐝𝐨𝐮𝐛𝐥𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 2023 and 2027, 𝐫𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐚 𝐭𝐨𝐭𝐚𝐥 𝐨𝐟 $109.40 𝐛𝐢𝐥𝐥𝐢𝐨𝐧, according to an updated forecast from Insider Intelligence eMarketer. A few other interesting stats below: 📌 eMarketer's updated H2 forecast for 2024 retail media spend is over $4B higher than the initial forecast in H1, driven by increased spending in retail media connected TV and other off-site formats 📌 US retail media ad spend is forecasted to grow by more than a staggering 20% every year through the end of our forecast period in 2027 📌 By 2027, retail media will account for more than one-quarter of US digital ad spend, per our forecast 🤯 🤯 What do you think?

Cost, lack of third-party verification, limited on-site ad space, and limited activation options are some of the top challenges brands and advertisers in the US, France, Germany, and the UK face when using retail media networks (RMNs), according to an August 2023 DoubleVerify study. #retailmedia

Some perspective -  US programmatic ad spending grew by roughly $10B each year from 2016 to 2021. The ecosystem looked very different at the end of that short 5-year period than it did at the start - i.e. some parts of ad tech thrived, some shrank, and some disappeared altogether. US Retail Media Network ad spending is forecasted to increase by more than $12B / year for the next 5 years (by nearly $20B in the last year). So these next 5 years present a massive opportunity for the players in the retail marketing ecosystem…or a threat. #RetailMedia #RMNs