Wouter Aalberse’s Post

Excited to join former Google colleague Khaled Koubaa and his impressive team as part of the AT Worthy Digital Worthiness Summit to explore customer experiences and how to ensure the greatest fidelity - I believe vint cerf will even be there. No groundhogs though. Learn more below. 👇 #customerexperience #digitaltransformation

🚀 Excited to introduce QX Media! ✨ Dive into our 'Get to Know Us' flyer to discover the innovative services we offer and learn how we're shaping the future of media. Let's connect and explore how we can collaborate to elevate your brand's digital presence! #QXMedia #MediaInnovation

We're happy to announce the lineup for the THRIVE session, "How can media companies not only survive, but shine?" at BaM Live London on December 7th. Join us for insights from industry leaders, including: - Edurne Bengoa, ITN - Laura Conway, Creative Blood - Duncan Hooper, CGTN Europe - Gus Hurdle, Electronic Arts (EA) - Lorenzo Zanni, IABM To remain relevant, media companies need to be agile to respond to audience’s needs, as well as compete with alternative entertainment sources (e.g., gaming, social media). - What are the key business drivers for your media company to keep up with audiences needs and market dynamics and how important is technology to get there? - Business models will be discussed and how media companies need to adjust how they do business when acquiring technology and when providing their services to their own clients / consumers / audiences - What are media companies doing to compete with other sources of entertainment, especially in a market where video is now part of the engagement model for brands, sporting organizations. Don't miss out on this insightful discussion! Secure your spot at: https://bit.ly/3M6SuRW #MediaTechTrends #BusinessInnovation #BaMLiveLondon #IndustryInsights

It's been a bright and busy start to the year for our team and I thought I'd share some of the highs, lows, and learnings. On January 8 we put on a press event to announce three new products and a strategic partnership at CES Las Vegas. 🎥 The press event went great, it was well attended and we had fantastic product feedback from the journalists there. We also decided to livestream the event via our Youtube channel and took on an external experienced AV company to make sure this went seamlessly... it didn't. 🙈 After all of the testing went well, shortly before the livestream kicked off, technical issues appeared that weren't fully fixable. The result: a livestream with poor audio throughout, not a good look for any company, especially an audio one. This is why most companies do pre-recorded livestreams, we thought we would make it special by making it truly live and putting in the prep, but we won't be doing that again any time soon. 😞 Following the event, CES media activities, and press release we won an astonishing (and counting) 28 'Best of CES' product awards (over 10 each for MOMENTUM True Wireless 4 and MOMENTUM Sport in case you're asking) from media outlets including Rolling Stone, USA Today, Popular Science, What Hi-Fi and many more reputable publications. 🥇 A really good foundation ahead of launch and a testament to the many innovations that we are introducing, not to mention the great work of our PR team to bring this to everyone's attention. However, due to the huge media coverage that we received, one of our products also became one of the targets of a negative article that was then syndicated to many more media outlets. We took the hit for the whole true wireless earbud category as the criticism applies to us and our competitors, but only mentions us by name. 🎧 One of the lessons learned here is that success puts you in the spotlight and firing line and you soon become the representative of your entire industry and take the hits that come with that. 🎯 It's a cliche, but every road comes with its highs and lows, obstacles and detours, we just have to stay focussed on staying the course and anticipating & dealing with all of the bumps on the road. Onwards and upwards! 💪 PS: There's nothing like clearing your head with a walk or run in nature. #success #failure #learning #feedback #sharingiscaring

🎮 Entertainment & media is still a fast-growing sector, but the balance of power within the industry is shifting. In our latest Swiss Entertainment & Media Outlook we take a nuanced look at how state-of-the-art technology is translating into revenue growth in different segments to predict the winners and losers of the future: www.pwc.ch/semo #SEMO #entertainment #media

🎮 Entertainment & media is still a fast-growing sector, but the balance of power within the industry is shifting. In our latest Swiss Entertainment & Media Outlook we take a nuanced look at how state-of-the-art technology is translating into revenue growth in different segments to predict the winners and losers of the future: www.pwc.ch/semo #SEMO #entertainment #media

We really need to talk about #TechMarketing clichés. I have just returned from a big tradeshow in the broadcast industry, #IBC2023, and I was both amused and appalled in equal measure by the number of predictable and lazy #taglines on show. We really should be able to do better than “unleash your <something>”, “<something> reimagined”, “next gen(eration) <something>”, “empower <something>”, something about the future having arrived or being now, and of course “future-proof <something>”. 🤦🏻♂️ Marketeers, you are paid to be creative, so think “outside the box” (yes, I did this on purpose! 😉) Nevion (a Sony Group Company)’s parent company picked “Creativity Connected” for the show, which I rather like as it neatly summarised what our offering was about (and no, I had nothing to do with it). 👍 What’s your (least) favourite tag-line cliché? #b2bmarketing

Innovation is here!!

🎮 Entertainment & media is still a fast-growing sector, but the balance of power within the industry is shifting. In our latest Swiss Entertainment & Media Outlook we take a nuanced look at how state-of-the-art technology is translating into revenue growth in different segments to predict the winners and losers of the future: www.pwc.ch/semo #SEMO #entertainment #media

🎮 Entertainment & media is still a fast-growing sector, but the balance of power within the industry is shifting. In our latest Swiss Entertainment & Media Outlook we take a nuanced look at how state-of-the-art technology is translating into revenue growth in different segments to predict the winners and losers of the future: www.pwc.ch/semo #SEMO #entertainment #media