Luiz Felipe Barros’ Post

Strong media led budget growth demonstrating that brands continue to see marketing as an investment more than a cost. Encouraging numbers for the PR, DM and Experiential folk too. Still hang onto your hat though an interesting Q4 ahead. #marketing #creativity #insightandresearch

Honest, data-driven marketers and business owners will appreciate this... the most effective marketing strategy leans toward brand building over direct response marketing. "Despite this evidence showing the sweet spot to be 62:38 in favour of brand, short-termism continued to grow. Data included in Effectiveness in Context revealed that the percentage of campaigns which were short-term was increasing, and as this “tide of activation” (in Peter Field’s words) rose, effectiveness fell (defined as the number of very large business effects reported in IPA cases). This was based on data from before the COVID period and the current cost of living crisis, so just imagine how much more the tide of activation may have risen today."

Are you ready to elevate your brand and reach new heights without spending a dime upfront? Well you can with Planet Offers by Bauer Media – the innovative offers platform designed to maximise your marketing impact. Planet Offers integrates seamlessly into a comprehensive marketing campaign that combines the power of on-air radio advertising with the reach of online exposure. Our unique approach ensures your brand gets the attention it deserves across multiple channels, driving engagement and boosting sales. Here’s why you should join Planet Offers: **1. Multi-Channel Exposure:** Your offer will be promoted through Bauer Media’s extensive radio network and our high-traffic online platforms, ensuring maximum visibility. **2. Zero Upfront Costs:** Benefit from a fully integrated marketing campaign without any initial investment. Pay only for the results, making this a risk-free opportunity. **3. Tailored Marketing Strategies:** Our expert team will work with you to create a bespoke campaign that aligns with your brand’s goals and objectives. **4. Trusted Partnership:** Leverage the credibility and reach of Bauer Media to enhance your brand’s reputation and attract new customers. **5. Comprehensive Support:** From campaign conception to execution, our dedicated support team is here to ensure your success every step of the way. Ready to get started? https://lnkd.in/ea6aqgUm

Legends of Marketing: Unleashing the Mavericks Who Rewrote the Rulebook When it comes to the field of marketing, there have been numerous pioneers who have made a lasting impact and shaped the industry as we know it today. While it's challenging to narrow down the list to just a few, here are some of the top marketing pioneers of all time: Philip Kotler: Known as the "Father of Modern Marketing," Philip Kotler is renowned for his influential work in marketing management and his contributions to the development of marketing as an academic discipline. David Ogilvy: Considered the "Father of Advertising," David Ogilvy revolutionized the advertising industry with his creative and persuasive campaigns. His emphasis on research, storytelling, and consumer insights set new standards for effective advertising. Seth Godin: A prolific author and marketing thought leader, Seth Godin has transformed the way we think about marketing. His innovative ideas on permission marketing, tribes, and the importance of creating remarkable products have inspired marketers worldwide. Theodore Levitt: Theodore Levitt, a renowned economist and professor, introduced the concept of "marketing myopia," highlighting the importance of focusing on customer needs and long-term growth rather than just products or industries. Mary Wells Lawrence: As a groundbreaking advertising executive, Mary Wells Lawrence shattered gender barriers and founded her agency, Wells Rich Greene. She led successful campaigns for iconic brands and pioneered the concept of "positioning" in advertising. Al Ries and Jack Trout: Known for their collaboration and bestselling book "Positioning: The Battle for Your Mind," Al Ries and Jack Trout popularized the concept of positioning in marketing, emphasizing the importance of creating a unique and differentiated brand perception. Rosser Reeves: A trailblazing advertising executive, Rosser Reeves is credited with developing the concept of the "Unique Selling Proposition" (USP). His strategic approach to advertising, emphasizing a distinct and compelling proposition, has become a fundamental principle in marketing. These marketing pioneers have left an indelible mark on the industry, challenging conventional wisdom and introducing groundbreaking concepts that continue to shape marketing practices today. Unlock the Power of Exceptional Content. Reach out to DigiDeck Services Now! #Bhavyawrites #MarketingPioneers #IndustryInnovators #Trailblazers #MarketingLegends #ThoughtLeaders #InnovationInspiration #GameChangers

📚5 BOOKS I RECOMMEND READING ASAP 📖 OGILVY ON ADVERTISING BY DAVID OGILVY I would start my list with “Ogilvy on Advertising” by David Ogilvy, one of the most recognized men in the world of advertising and the founder of the self-titled ad agency. This book is an exciting advertising encyclopedia full of bright examples and simple ‘how it works’ explanations. By the way, thanks to Ogilvy, we now believe that Dove soap is a one-quarter cleansing cream. 📖 THE CULTURE MAP BY ERIN MEYER Considering the intercultural environment we all live in, one more book that I highly recommend to everyone is Erin Meyer’s “The Culture Map: Breaking Through the Invisible Boundaries of Global Business.” This book will definitely help you better understand your peers and colleagues with different cultural backgrounds. Several times while reading this book, I couldn’t help but say, “Oh my, now everything is clear.” 📖 THE END OF MARKETING AS WE KNOW IT BY SERGIO ZYMAN The next will be Sergio Zyman and his “The End of Marketing as We Know It”. Why? Because Zyman is a former CMO at Coca-Cola, who stands behind the most famous failure and the best lesson in the history of marketing - the launch of NEW Coke in the 80s. Besides this, you will learn why marketing is a science, not an art, and that strategy is more critical to success than creativity. 📖 OUR ICEBERG IS MELTING BY JOHN KOTTER AND HOLGER RATHGEBER 2020 taught us that stability is our past and constant changes are our new normal. Hence, the book by John Kotter and Holger Rathgeber, “Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions,” got its new life. This is a simple story about penguins who had to go through dramatic and complex changes in their lives because of the melting iceberg. Only smart and consistent leadership and management helped them to stay alive and get a new home. 📖 EMOTIONAL INTELLIGENCE BY DANIEL GOLEMAN I will finish with “Emotional Intelligence: Why It Can Matter More Than IQ” by Daniel Goleman. To be frank, I believe that most of you already read it, but if not place it at the top of your reading list. Enjoy reading and share your feedback, please 🤓

🔥 Controversial marketing grabs attention, but is it worth the risk? 🔥 We've all come across ads meant to grab attention by pushing boundaries and buttons. These ads can make us gasp or cringe, but whether we love them or hate them, they do get people talking. 💬💭 However, brands have to be careful not to cross the line between being edgy and being offensive. If they go too far, their campaign can seriously backfire. But if they play it too safe, they risk being forgettable and bland. So how can they stand out without alienating their audience? 🤔 The key is relevance. Shock value doesn't last long if there's no substance behind it. Controversial ads have to be connected to the product or brand meaningfully. They should spark a conversation, not just outrage for the sake of it. 💡🗣️ When done right, controversial marketing can increase brand awareness and sales. It shows a willingness to take risks and push boundaries. However, it's a high-stakes game that can damage reputations if public response is miscalculated. What do you think of controversial marketing tactics? Do you love them or hate them? Let us know in the comments! 💬👍👎

"Advertising has become a tax on the poor and the technologically illiterate." "If you can figure out ways to unlock innovation in product and digital technologies, I think you’re going to survive." - Scott Galloway Scott Galloway certainly made waves at a conference in Australia, challenging the conventional role of the CMO. But if the CMO's function is undergoing transformation, then what are the implications, affecting everyone around them, especially agencies. Here are my thoughts: This feels like another blow to traditional advertising. Galloway's assertion is stark: if you're still consuming traditional ads, you're already on borrowed time. If advertising's prime has been reached, we must re-evaluate our definitions of campaigns, recognizing that audiences now demand engagement. The art of storytelling should transcend a mere 30-second narrative. In my perspective, brands must commit to long-term conversations, not fleeting interactions. Modern audiences seek genuine connections with brands. They don't want to be passive spectators; they want to be integral to a brand's narrative, its community, and its evolution. At Lively, we've distilled our philosophy into a simple equation: Creativity + Technology = Innovation. What does partnering with an agency like ours mean for you? Beyond a transient brand activation at an event, we craft experiences that last, fueling content and fostering connections. We won't settle for billboard creations that only impress industry insiders. We're driven to produce interactive experiences  that engage the audience and capture invaluable data. For us, content isn't just about consumption; it's about contribution. We seek to offer content that enriches, educates, and evokes. The world has changed, don’t take one step forward and then two steps back innovate and drive value. If you want to know more about us click the link in the comments below, please. 👇 #CMO #MARKETING #ENGAGEMENT 

Meet the trailblazers featured in the Forbes 30 Under 30 Marketing & Advertising list 🚀  From AI-driven campaigns to inclusive marketing, these young minds are pivoting the marketing landscape. Read more about how these game-changers are turning heads and reshaping the future of brand engagement.

This is really important. Clear objective evidence supporting what Marketing professionals should always put into practice, but yet often don’t: namely that creativity, emotional engagement and distinctiveness are non-negotiable components for effective work.

Interesting article about the Board Director's role to provide guidance on the company's marketing strategy and protect the brand's reputation. Never been more important in today's digital and divided world. First step is to make sure you have the right expertise around the table.