Chairman at @Robbi exCaptify® exOpenX, Doubleclick & Orange Alumni, BA and entrepreneur
#shifthappens. A lot. And very often. And now publishers can see it live & direct when using our unic Sense plaftform! The Independent put search at the core of their strategy and they are right! If you are a publisher in my network and want to know more about Sense outputs and capabilities, reach out to Pascal, Jean-Baptiste or myself, don’t be shy, we’re here to show you the magic. #captify #cookielessnow #searchintelligence #buildingaudiences #leadwithintent
Through leveraging Captify®'s Search Intelligence Platform, Sense, The Independent placed search data at the heart of their advertising and editorial strategy, creating a more accurate set of core audiences for agencies and advertisers. Jo Holdaway, Chief Data & Marketing Officer at The Independent commented, “Through Sense, we optimised our approach of using a data-led process of analysing which audiences advertisers wanted to reach, by creating them with the knowledge that we had found all connected terms, obvious, intuitive and unintuitive." Explore the case study to uncover how Sense empowered one of the UK's leading digital news brands to level up their advertising: https://lnkd.in/eXMECsqT #searchintelligence #captify
