Zuzanna Gierlinska’s Post

This is a heartfelt post. The recent announcement of Wunderman Thompson, VML Y&R being merged under one entity VML took a while for me to get a grasp of. Or let me say, it took me a while to digest what had happened. Having spent half my career with Wunderman, JWT (Contract) and Y&R in one capacity or the other, it’s almost a body blow (Maybe not that much). For being a strong pillar of planning in india (JWT), to the one of loyalty/ CRM globally (Wunderman) it’s a bit sad to see these two brands walk into the sunset. Make no mistake, these are two brands that have commanded solid presence. Wunderman at one time was the largest CRM agency in the world and JWT the largest advertising agency in India. Agencies are about people and people are resilient. So what led to their decline? Thoughts? https://lnkd.in/dNkYCB2V

Missiya və vəzifəmiz adımızdır. Wavemaker Top 5 qlobal media şəbəkəsi siyahısındadır. Məhsul və xidmətlərimizin siyahısı tək məqsədlə yaradılıb – müştərilər üçün müsbət artımın təmin olunması. GroupM və WPP-nin bir hissəsi olaraq, biz sürətlə dəyişən istehlak dünyasında artımın təmin olunması üçün təklifimiz daim inkişaf etdirilir. ----- Our name is our mission and our method. Wavemaker is a Top 5 global media network. Our roster of products and services has been built with a single aim – to positively provoke growth for clients. As part of GroupM and WPP, we are continually developing our offer to deliver growth in a fast-changing consumer world. #wavemaker #wavemakerazerbaijan #mediaagency #positiveprovocation

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐞𝐯𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝 𝐚 𝐦𝐨𝐦𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐦𝐚𝐝𝐞 𝐲𝐨𝐮 𝐟𝐞𝐞𝐥 𝐭𝐫𝐮𝐥𝐲 𝐬𝐩𝐞𝐜𝐢𝐚𝐥? 𝐀 𝐦𝐨𝐦𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐦𝐚𝐝𝐞 𝐲𝐨𝐮 𝐩𝐚𝐮𝐬𝐞 𝐚𝐧𝐝 𝐬𝐦𝐢𝐥𝐞? Earlier this year, I stepped into the exciting role of Performance Manager at Starcom Australia. It was a thrilling start to the year, but what came next was even more delightful. One of our esteemed partners, TripleLift, decided to congratulate me in a way that was far from ordinary. They crafted a mock Native ad featuring none other than - Yours Truly on Nine.com.au. A creative surprise that was more than just a congratulatory message. It was - 🔯 Personal 🔯 Unique 🔯 Created JUST FOR ME This thoughtful gesture didn't just make my day; it highlighted the essence of what we strive to achieve in media advertising - 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧. In our fast-paced digital world, we are constantly bombarded with information and advertisements. Amidst this noise, it is personalisation that captures attention. It's not just about using a customer's name or photo. There is immense opportunity. It is about - 🔯 Building a connection 🔯 Making your customer feel seen 🔯 Turning an ordinary interaction into an extraordinary experience Reflecting on my own experience and the lasting impression it left on me, I can tell you this - "𝑷𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒔𝒂𝒕𝒊𝒐𝒏 𝒘𝒐𝒓𝒌𝒔" It creates memorable moments, it adds a human touch to our digital interactions, and most importantly, it makes people feel special. Here's to creating more 'made my day' moments in advertising! P.S. - This is one of the most memorable wishes, Ayan Chakravarti! Thank you for the delightful surprise. #Personalisation #MediaAdvertising #CustomerExperience #TargetedAds #MarketingStrategy #DarshanPawani

So... with all this growth and billions in billings, the #media #adgame is doing well. Here's a few thoughts: Competencies: Media COEs drive the #creative process more. There's more strategic decision-making for those in media investment or planning. This is a long-earned win for the industry. This is a positive step towards aligning with how people use #advertising to make #brand and #purchase decisions. Agency Model: In 2024, #brand clients want speed, cost efficiency, and strategic insight. Agencies address speed with account management and #creative production, cost efficiency through media planning and ad testing, and strategic insight through a merging of both. Strategic vs. Validation Research: Clients are leaning towards fact-based #strategic #insight and #consultation for their campaigns, instead of simply validating daily #ROI and #incrementality. Anyone else seeing these shifts? https://lnkd.in/e2tmzayg Publicis Media OMD USA Spark Foundry Horizon Media EssenceMediacom Zenith Greg Clausen Greg David Laka Insights by Kantar Becarren Schultz DAIVID 🦩Insights Career Network #mrxjobs #mediajobs #advertisingjobs Adam Rattner Havas Media Network Dave Kissel Ken Zasky

Just a few years ago, WPP merged four huge agencies into two mega agencies. JWT and Wunderman became Wunderman Thompson. And Y&R and VML became VMLY&R. Just yesterday, the cheeses at WPP announced that Wunderman Thompson and VMLY&R are to merge into a new colossal mega whopper agency VML. Ok so they recognised that Wunderman Thompson VMLY&R would have been a bit of a mouthful - excellent work - but VML isn't the brand name that both JWT and Y&R were with their storied histories. However, all things must pass, and beancounters don't care about history, legacy, or fluffy stuff like that. They care about scale, efficiency, and saving a few bucks on real estate. But what about the clients? Sure, multinational corporations like Ford, Unilever, P&G and Nestle probably welcome an agency the size of a small moon (That's not a moon!), but there are many clients who'll just get lost in the machine. Can you imagine how long Traffic would take to get revisions through planning, account management, creative, and signed off by the Grand Moff. Civilisations rise and fall in less time. Maybe some clients should take the lead from an iconic VW ad from those Mad Men days (I'm a sucker for history, legacy and fluffy stuff like that) and 'think small'. The Builders Arms Creative

When providing meaningful experiences transforms into strong performance and growth, that speaks for itself.

WPP is at a crossroads. Its GroupM media investment division has undergone a particularly bruising period. Its share price has slumped. WPP's market capitalization has dropped from around $14 billion in the month Mark Read became CEO to just under $7 billion at the time of publication. Meanwhile, over the same period, Publicis grew its market cap from $13 billion to $18 billion. Read has been busy streamlining WPP's offering by merging agencies, making disposals, and cutting out costs. But insiders and observers are questioning: Does WPP need to do something far more transformational? A big acquisition? Going private? Maybe even merging with another advertising holding company? Read my report over at Insider https://lnkd.in/eyc3gTVs #wpp #advertising #agencies #publicis

Advertising's historians📜 might shed a tear at the final passing of the Thompson agency name into history after nearly 160 years🕰️ in favour of the mere stripling 30-year-old VML brand, but the move is part of WPP's strategy of creating global🌏 mega-agency powerhouses. In February, the WPP chief executive Mark Read showed a similar lack of sentimentality when he fused MediaCom with its sister media agency Essence to combine their respective skills. In doing the same to Wunderman Thompson and VMLY&R (both of which were products of their own mergers five years ago), he has created the world’s largest creative company, combining brand experience, customer experience and commerce. It comes into being at the start of next year. In case you're still wondering, here are five reasons why... WPP Has Merged VMLY&R And Wunderman Thompson. Read Here: https://lnkd.in/eUM2bBT5 #vml #wundermanthompson #vmlyr #wpp Wunderman Thompson UK VML VMLY&R COMMERCE VMLY&R HEALTH

Random appreciation perks are definitely great motivators! Recently I received the Excellence in Media Planning Award while working at Mindshare. One thing that I've learnt and would like to share is the importance of using data and transforming it into valuable insights. It's incredible how a dash of creativity can turn these insights into extraordinary campaigns that truly resonate with the audience. I thank my mentors, Shamin and Mansoor, and my team, Zaki and Saviya, who have been great support throughout the journey. Here's to more adventures in the world of media planning, and to continuously pushing the boundaries of what's possible. 🚀 #MediaPlanning #DataDriven #Mindshare

With just a few days left in 2023, Omnicom Media Group is poised to end the year with the best net new business record (wins minus losses) among global media management groups for the second year in a row, a win-to-loss ratio of 3:1, and as the only group with positive net new business gains across every region. It’s been said that while good agencies adapt to change and better agencies anticipate change, the best agencies define and drive change. That’s what OMG did to unlock transformative growth for our clients in 2023. OMD Germany #omd #omnicommediagroup