Open Loyalty

Karol Wieteska, many thanks for demystifying the plug-and-play approach when it comes to loyalty software integrations! 🔥 (the link to the full webinar recording in the first comment). The statement, "Let's choose the loyalty software with out-of-the-box integrations and plugins; this will speed up implementation," is one of the most common misleading assumptions made by teams who want to implement a loyalty program in larger organizations. Plugins usually work if you have a small organization, a small tech stack, and a simple use case. They will not work with an omnichannel stack based on a complex system architecture. Be wiser than your competitors. Use API-first pieces and composable architecture to make your loyalty tech stack future-proof. Deliver faster. Create a smoother customer experience.

Maximize business potential and deepen customer connections with the "pay with points" approach. Our guide explains how to craft a solid and profitable "pay with points" strategy for your loyalty program. ☂️ Here’s what our guide covers: ➡️ Key elements: comprehensive coverage, from the accrual system to value propositions. ➡️ Implementation strategy: a detailed step-by-step from setup to post-launch optimization. ➡️ Fraud prevention: why and how to prioritize program security. ➡️ Engagement tactics: attract and retain diverse customers with strategic communication and rewarding offers. 🔍Read, learn, and apply now https://lnkd.in/dP_AbVfi

⚙️ New in Open Loyalty engine: use achievement templates and quickly create engaging campaigns Open Loyalty allows you to create highly motivating achievements for your members, from “Shopped 5 times during holiday season” to “Completed all courses” and beyond. 🆕 You can now use achievement templates (and still customize them), speeding up the creation process Some templates involving transactions: 🛒 Buy products with a specific SKU 🛒 Buy products from a specific brand 🛒 Spend 1.000 currency units over two months Some templates involving custom events: 🚀 Walk 10,000 steps a day 🚀 Maintain a 7-day login streak 🚀 Add 2 product reviews over 60 days Templates involving referrals: 👋 Refer five friends  👋 Referees completed transactions three times ⚙️Prefer starting achievements from scratch? That’s always available, of course! Use achievements to engage your members in ways that align with your brand. Stay tuned for more product updates every week at Open Loyalty!

🚀 Build your first loyalty feature from scratch without missing a beat! Read our comprehensive guide that breaks down everything you need to create a successful loyalty program from scratch. Learn details related to loyalty features like: ✅ Setting clear goals and KPIs ✅ Choosing the proper program structure ✅ Selecting and managing attractive rewards ✅ Ensuring legal and tax compliance ✅ Engaging communication strategies ✅ Training your staff effectively Plus, get inspired by real-world examples from successful companies like Kaufland Polska, Biedronka, Lidl Polska, and more. Make sure to turn first-time buyers into lifelong customers. Read here: https://lnkd.in/dpzQsTAW

⚙️ New in Open Loyalty engine: target members that shopped the most in a period Open Loyalty allows you to segment users based on their shopping habits. 🆕 You can now segment users based on how many transactions they did during a specific period (that you choose) Let’s imagine you want to increase sales during the holiday shopping season. In Open Loyalty, create these three segments of members: 🔴 “No Shopper”: did not shop from October to December 🟡 “Mid Shopper”: bought 1 to 3 times from October to December 🟢 “Super Shopper”: bought 4 to 6 times from October to December With these segments in place, you can send different incentives to each. For example, aggressive discounts to NoShoppers and badges to MidShoppers (but only if they shop more!) Use segments to target particular groups of users and maximize your sales potential. Stay tuned for more product updates every week at Open Loyalty!

Cloudflight released the must-read ebook "Future-ready eCommerce toolkit" this week. It features Open Loyalty as a top promotion and loyalty tool. Here's what Engineering Director at Cloudflight, Sebastian Szczepański, said about Open Loyalty's inclusion: "Open Loyalty's versatile API-first approach is essential to any future-ready eCommerce toolkit, making it a fine addition to our report." With practical tips and expert insight, the ebook helps the reader meet the demanding expectations of an evolving market. The other tools mentioned range from eCommerce platforms to marketing automation and cutting-edge AI solutions. Download the ebook at: https://lnkd.in/dc8rJU2Y.

⛽ Exciting hands-on insights into fuel loyalty programs! ⛽ Paweł Dziadkowiec, an esteemed loyalty expert with over 20 years in marketing, shares invaluable insights on what makes or breaks programs in this segment. 🤔 Why are fuel loyalty programs crucial? 📊 How is the fuel retail market evolving? 🧩 What are the main customer segments? 💡 What are the most effective strategies for CRM campaigns & loyalty promotions? Dive into the article and find out more! https://lnkd.in/dV-bUunM #FuelRetail #LoyaltyPrograms #CustomerEngagement #MarketingStrategy

🧩Are you looking for a better way to integrate your loyalty and martech software? 🎙️A brand new episode of the Loyalty builders podcast is now live on your favorite streaming platforms: Loyalty software integrations: moving past out-of-the-box limitations. Find the link to the podcast in the comments 👇 The goal of this episode is to address integration challenges and discuss the benefits of adopting a composable approach. And our guests are Maciej Tyczyński, CTO at Omnivy - an agency that implements & integrates Loyalty & MarTech systems and Karol Wieteska, Group Sales and Marketing Director at OEX SA - a private equity investment vehicle with two loyalty companies in its portfolio. This podcast is an audio version of a webinar you can watch on-demand on our website. Here’s what we discuss in the episode: ⭐The typical challenges with out-of-the-box integrations for enterprises and vendors ⭐The reasons why vendors display multiple integrations, but in reality have only 2 or 3 basic ones ⭐The integration challenges using a Shopify example ⭐How businesses approach loyalty software integrations ⭐The benefits of adopting the composable approach ⭐Whether it’s time to try out the composable approach with a Proof of Concept (PoC) Let us know what other integration-related topics you would like us to cover.

🎉 Exciting News Alert! 🎉 We're thrilled to welcome Q-dance to our family of loyal customers! 💃🕺🏻 Q-dance is a Dutch company organizing events and festivals like Defqon.1 Festival, Qlimax, Qapital, Impaqt, EPIQ, and X-Qlusive. 🎧🎚️🎛️🇳🇱 Open Loyalty will be used as the engine powering a mobile-first program enhancing customer experience. We’re proud that our team has been recognized for creativity and our platform for its flexibility. Here’s to creating new experiences for all dedicated Warriors. 🎉🥳

🚀 Download a companion guide to help optimize loyalty program costs! ⭐ Save time and resources while boosting customer retention and satisfaction. Our checklist helps trim unnecessary costs and boost your loyalty program's effectiveness. 🎯 Perfect for business owners, marketers, or anyone managing a loyalty program. 🔍 Find insights on calculating costs, expense optimization strategies, and key program design considerations. 🔧 Follow step-by-step guidance to assess, refine, and supercharge your loyalty program affordably. Optimize your loyalty program while keeping costs in check! Get your essential checklist here: https://lnkd.in/dYnhmqB5