Open Loyalty

As a way to collect high-quality data and offer a unified promotion strategy, a loyalty program may help retail brands introduce an omnichannel experience. In fact, it may lead the digital transformation. If you plan to improve sales and revenue in retail join us for this event where Irek Klimczak will discuss ways to unlock the potential of omnichannel experience with Lukasz Sloniewski: 🎥 Webinar: Loyalty software integrations: moving past out-of-the-box limitations 🗓️ August 7 - 5:00 pm CET (Europe) / 11:00 am Eastern Time (US)

⚙️ New in Open Loyalty engine: weekly, monthly, and anniversary campaigns Open Loyalty helps you to interact with members frequently through flexible loyalty campaigns, driving your business goals. 🆕 You can now trigger campaigns automatically on the member anniversary and selected days of the week or month. Let’s imagine some uses to increase user engagement with low effort. In Open Loyalty, you can do this automatically: ➡️ Every Friday, give points to members depending on their tier ➡️ Every 1st day of the month, give a discount coupon to members who spent at least $50 in the last 30 days ➡️ Every year since a member joined the program, send them a discount coupon You can use automatic campaigns to scale your loyalty program effortlessly. And then easily track results with Open Loyalty’s analytics ;) Stay tuned for more product updates every week at Open Loyalty! #loyalty #loyaltyprograms #customerengagement

🎁 Unlock the potential of gift cards and prepaid cards in loyalty programs! Dive deep into how cards shape loyalty strategies, their benefits, and real-world case studies. Here's a glimpse of what's inside: 🔍 Understanding their impact on loyalty strategies. 📈 Weighing the pros and cons, from bolstering brand connection to navigating business challenges. 🔢 Exploring their categorization based on types, acceptance places, funding methods, and customer types. 👔 Harnessing gift and prepaid cards to enhance loyalty programs, fortify brand loyalty, and drive effective rewards. 💼 Discovering their perks, including boosted shopping cart value and personalized gifting options. 🛒 Unpacking their influence on shopping behavior, including spending patterns and cart value. 📚 Drawing insights from real-life examples like Mastercard and Aral SuperCards. Don't miss out on valuable insights! Read the full article here: https://lnkd.in/ds_apppQ

⚙️ New in Open Loyalty engine: save time by importing multiple unit transfers in bulk Open Loyalty allows you to create multiple wallets 👛🪙 that can power up engaging loyalty tactics – think “spend $1, get 1 point,” “write a review, get 50 stars,” and much more. 🆕 You can now import multiple transfer operations simply by uploading one file, making system migration much more streamlined And there are other use cases. Let’s imagine you want to increase your users’ engagement: ➡️ Your loyalty program provides the Points wallets to members ➡️ You’d like to give all members 10 points that expire in one week ➡️ So, in Open Loyalty, you upload a JSON file with the information, and it’s done! Users have now extra points to spend, but must rush before the expiration date 🏃 Use wallets to motivate your users to perform actions that are relevant to your business! Stay tuned for more product updates every week at Open Loyalty! #loyalty #loyaltyprograms #customerengagement

⚙️ New in Open Loyalty engine: save time by importing multiple unit transfers in bulk Open Loyalty allows you to create multiple wallets 👛🪙 that can power up engaging loyalty tactics – think “spend $1, get 1 point,” “write a review, get 50 stars,” and much more. 🆕 You can now import multiple transfer operations simply by uploading one file, making system migration much more streamlined And there are other use cases. Let’s imagine you want to increase your users’ engagement: ➡️ Your loyalty program provides the Points wallets to members ➡️ You’d like to give all members 10 points that expire in one week ➡️ So, in Open Loyalty, you upload a JSON file with the information, and it’s done! Users have now extra points to spend, but must rush before the expiration date 🏃 Use wallets to motivate your users to perform actions that are relevant to your business! Stay tuned for more product updates every week at Open Loyalty! #loyalty #loyaltyprograms #customerengagement

🚀 Exciting News for Beauty Enthusiasts! 🚀 Unveiling our latest guide: From Sephora to Dior: The Ultimate Guide to Beauty Loyalty Programs 🌟 Loyalty programs have transformed how we shop, especially in the beauty industry, where 94.3% of consumers are enrolled in at least one program. From Sephora's Beauty Insider to Dior's exclusive rewards, these programs are more than just points and discounts – they're about creating a personalized, luxurious experience for every shopper. In our comprehensive guide, we explore: 🔍 How beauty loyalty programs have evolved from simple stamp cards to sophisticated digital systems. 🎁 Unique features and benefits of top programs like Sephora, Ulta, Jane Iredale, Cult Beauty, Debenhams, Dior, and Douglas. 📈 Key elements of successful beauty loyalty programs, including personalization, engagement, rewards variety, ease of use, and multichannel integration. 💡 Real-world examples and insider tips to amp up customer engagement and boost your sales. 📖 Dive into the full article and start transforming your beauty shopping experience today! https://lnkd.in/dtJUcDse

⚙️ New in Open Loyalty engine: allow wallets with a negative balance Open Loyalty allows you to create multiple wallets for your members so they can spend units on shopping and other activities. 🆕 You can now allow wallets to go into a negative balance Let’s imagine one use case with returns: 🙋♀️ Mary is an engaged redeemer in your loyalty program 👚 Her last purchase was a blouse, which granted her 1.500 points 🤑 An admin claims her a big reward – Event VIP Access – and now her wallet has 0 balance 🔙 She decides to return the blouse 🛒 Since her wallet can go negative, its balance is now -1.500 points ❗Note that this is an advanced setting that should be used with caution, as it can impact the business's bottom line. ❗It’s also an opt-in feature: This update does not change how previous wallets behave. By default, wallets cannot go negative. Use flexible wallets to craft engaging campaigns that keep users coming back for more. Stay tuned for more product updates every week at Open Loyalty! #loyalty #loyaltyprograms #customerengagement

Karol Wieteska, many thanks for demystifying the plug-and-play approach when it comes to loyalty software integrations! 🔥 (the link to the full webinar recording in the first comment). The statement, "Let's choose the loyalty software with out-of-the-box integrations and plugins; this will speed up implementation," is one of the most common misleading assumptions made by teams who want to implement a loyalty program in larger organizations. Plugins usually work if you have a small organization, a small tech stack, and a simple use case. They will not work with an omnichannel stack based on a complex system architecture. Be wiser than your competitors. Use API-first pieces and composable architecture to make your loyalty tech stack future-proof. Deliver faster. Create a smoother customer experience.

Maximize business potential and deepen customer connections with the "pay with points" approach. Our guide explains how to craft a solid and profitable "pay with points" strategy for your loyalty program. ☂️ Here’s what our guide covers: ➡️ Key elements: comprehensive coverage, from the accrual system to value propositions. ➡️ Implementation strategy: a detailed step-by-step from setup to post-launch optimization. ➡️ Fraud prevention: why and how to prioritize program security. ➡️ Engagement tactics: attract and retain diverse customers with strategic communication and rewarding offers. 🔍Read, learn, and apply now https://lnkd.in/dP_AbVfi

⚙️ New in Open Loyalty engine: use achievement templates and quickly create engaging campaigns Open Loyalty allows you to create highly motivating achievements for your members, from “Shopped 5 times during holiday season” to “Completed all courses” and beyond. 🆕 You can now use achievement templates (and still customize them), speeding up the creation process Some templates involving transactions: 🛒 Buy products with a specific SKU 🛒 Buy products from a specific brand 🛒 Spend 1.000 currency units over two months Some templates involving custom events: 🚀 Walk 10,000 steps a day 🚀 Maintain a 7-day login streak 🚀 Add 2 product reviews over 60 days Templates involving referrals: 👋 Refer five friends  👋 Referees completed transactions three times ⚙️Prefer starting achievements from scratch? That’s always available, of course! Use achievements to engage your members in ways that align with your brand. Stay tuned for more product updates every week at Open Loyalty!