Omnivy

Did you know that brands offering superior customer experiences grow five times faster? 🚀 Don't let your brand fall behind and join Loyalty Builders webinar "Retail loyalty programs: unlock the potential of omnichannel experience" to learn how omnichannel loyalty can be a game-changer. What you'll learn: 👉 The difference between multichannel vs omnichannel 👉 Examples of brands that are doing omnichannel loyalty right 👉 Benefits of going omnichannel 👉 Why retailers have such a difficult time delivering omnichannel 👉 5 steps towards omnichannel 👉 The role of a loyalty engine in the martech designed for omnichannel 🗓️ Date: Wednesday, August 7 🔗 Register Here: https://lnkd.in/dq7iE5tX Don't miss this chance to revolutionize your approach to customer loyalty! #OpenLoyalty #Omnivy #omnichannel #CustomerExperience

Are you struggling to decide between a dedicated loyalty app or a multi-purpose app for your loyalty program? 🤔 Choosing the right type of app can significantly impact your customer engagement and business success. Check out the pros and cons of each approach to help you choose the best fit for your industry and business goals Swipe through our carousel to get an overview, and read the full article for detailed insights and real-world examples (find the link in the first comment). #LoyaltyApps #BusinessStrategy #CustomerEngagement #MobileApps #Omnivy

Couple of tips on loyalty design from Loyalty Science Lab ⬇

Typical organizations now spend over $1 in every $8 of their software budgets on SaaS. (Source: https://lnkd.in/dRShC65M) The sad but true reality is that promotion and loyalty engines often fall into the 75+% of legacy software spend. Why is this? - Promo / loyalty engines were often custom-made or heavily customized in the past - There is no single promo engine to replace, but many of them. Promotion logic is scattered across multiple systems. Even the thought of changing that causes CMOs to sweat. -There is no clear figure on how much savings moving to the Cloud could bring Let us tell you one thing - it's not going to get better with time. Quite the opposite. That's why we say: It's Time to Ditch Your Legacy Loyalty (or Promotion) Platform Here's our blogpost on that from May. Enjoy while sipping summer cocktails 🍸 or planning your next big move in marketing departments - both are good!

A major pitfall to avoid when implementing a loyalty program and its technology is siloed customer communication. Imagine the loyalty platform handles transactional messages (e.g., points earned or reward redeemed notifications) while marketing campaigns blast out emails from a separate system (with no loyalty-related data at all). This approach leads to a lack of control, bombards customers with repetitive messages, and ultimately increases unsubscribe rates. But is a common thing. The ideal setup utilizes a single marketing automation platform as the central hub for all outbound communications. It should include both transactional loyalty messages and marketing campaigns. In this case, the loyalty engine should just "trigger" the sendout of certain messages or start certain outbound campaigns as well as exchange the loyalty data (balance, coupons, tier etc) with the "Golden Record" of Customer Data. When outlining integration requirements to your tech team, prioritize the ability to link your marketing campaigns with loyalty data. This empowers you to track key metrics like member response rates and identify the most effective communication channels. To learn more about the best practices for designing the most efficient Loyalty Tech Stack, check our blog, the link in the first comment. If you need help in connecting your loyalty engine with the rest of your MarTech stack or Customer Touchpoints, let us know - we know how to make it faster and more efficient thanks to our Loyalty Integration Accelerator.

We’re witnessing an emerging trend in Retail Loyalty, particularly among the most advanced organizations re-designing their loyalty programs. They seek greater flexibility and faster innovation capabilities from their tech stack. Traditional monolithic loyalty solutions are lagging in an environment where agility is crucial. Consequently, more retailers are transitioning their Loyalty Technology to a composable stack of modern, API-first, best-of-breed tools, moving away from all-in-one platforms. This approach, standard in the e-commerce sector, is now gaining traction in Retail Loyalty. What exactly is a Composable Loyalty Tech Stack? What tools does it include, and why? What are the benefits? Learn all of that from our blog post (link in the first comment) or DM us to talk with one of our experts.

This week on our blog: a recap of a recent webinar on loyalty tech integrations (kind of our favorite topic, as you might have noticed). It was hosted by Open Loyalty as part of their Loyalty Builders Podcast. Maciej Tyczyński (Omnivy), Irek Klimczak (Open Loyalty), and Karol Wieteska (OEX SA) met to discuss if out-of-the-box integrations are really as stunning as they seem. The webinar is now available on demand and also as a podcast. In the recent blog post, Maciej Tyczyński shares some more insights on how to tell if an out-of-the-box integration between loyalty and other platforms is the way to go. All of the links are in the comments section below.

Planning to Upgrade Your Loyalty Technology? Our comprehensive 5-step guide offers you a detailed plan to ensure a successful integration process. By following these essential steps, you can overcome common obstacles and ensure alignment with your business goals: 👉 Align Loyalty Strategy with Business Goals: Ensure every decision enhances customer relationships and supports your organizational objectives. 👉 Streamline Operational Processes: Optimize and automate processes to boost efficiency and customer satisfaction. 👉 Evaluate and Select MarTech Solutions: Identify gaps in your current MarTech stack and fill them with best-of-breed technologies. 👉 Design Integration Architecture: Develop a robust framework to eliminate data silos and ensure seamless system interoperability. 👉 Implement the Loyalty Program: Run your loyalty program on the selected loyalty technology within your existing MarTech setup. We're here to assist your organization in navigating these steps, ensuring efficient integration. Partner with us to transform your loyalty technology and drive business success. #LoyaltyStrategy #MarTech #CustomerLoyalty #BusinessGrowth

Shopify Summer 2024 Editions release is here, and it's packed with updates that could transform your e-commerce strategy. But which changes really matter for loyalty and marketing professionals? Here are 4 key updates you need to know: 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 & 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗘𝘅𝘁𝗲𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: How much easier would it be to integrate loyalty elements seamlessly into your store? Imagine displaying points balances and available rewards right in the native Shopify interfaces! 𝗛𝗲𝗮𝗱𝗹𝗲𝘀𝘀 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁𝘀: How quickly could you adapt your storefront to changing market trends? Perhaps headless is the way to go? 𝗣𝗢𝗦 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Are you struggling to offer a consistent loyalty experience across online and offline channels? Shopify's latest POS updates could be the solution you've been waiting for. 𝗢𝗿𝗱𝗲𝗿 𝗦𝘁𝗮𝘁𝘂𝘀 𝗣𝗮𝗴𝗲 𝗘𝘅𝘁𝗲𝗻𝘀𝗶𝗼𝗻𝘀: How much could you boost loyalty program enrollment if you could target guest customers right after purchase? Curious to learn more? Check out our breakdown of Shopify Editions Summer 2024!

📽️ Don’t miss the upcoming Loyalty Builders webinar “Loyalty software integrations: moving past out-of-the-box limitations” on June 19th. Maciej Tyczyński, our CTO is teaming up with Karol Wieteska (OEX SA) and Irek Klimczak (Open Loyalty), to discuss approaches to simplify loyalty program integrations for companies with complex tech stacks. Here’s what you will learn from the webinar: ✨ The typical challenges with out-of-the-box integrations for enterprises and vendors ✨ The reasons why vendors display multiple integrations, but in reality have only 2 or 3 basic ones ✨ The integration challenges using a Shopify example ✨ How businesses approach loyalty software integrations ✨ The benefits of adopting the composable approach Register today to secure your spot 👉 https://lnkd.in/eEHCN8pu 🚀 Highly recommended for anyone who plans to implement a new loyalty program or wants to solve loyalty software integration challenges.