Flavia Zhamo

This post from Alexis Grant is clear, concise and to those who have this on their radar, includes valuable nuggets. Bottom line: once you’re on your journey, moving at highway speed, pay attention as traffic, accidents, potholes and better routes etc can appear and approach rapidly, requiring decisions to be made. Huh? Ok, forget all that. Just read her post.

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Here's the proof that 1) you can have a tiny a$$ audience and 2) monetize a NL to a HALF MILLION while 3) staying true to your gifts as a 1:1 service provider. P.S. Got Qs for me about how I did this? Ask me anything in the comments—I'm an open book. 🌻 #business #entrepreneur #contentwriting #copywriting

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If you copied your Shopify over to Faire and left it like that, you're missing out on sales big time. You’re dealing with retailers on Faire, not consumers, and retailers care about different things. So, how do you get more sales on Faire? Here’s what you need to do instead: - Step 2: Use relevant keywords to show up in search - think about what a buyer types when they are searching for your product - Follow along for Step 3 and check out my previous post for step 1! --- Hey 👋 I'm Moni. I am a Faire Wholesale Consultant and I help awesome brands grow on Faire. If you want more visibility and more sales Faire, let's connect. Book a Fit Call with me, and let's explore how we can make your brand not just visible but converting on repeat on Faire: https://buff.ly/3U4t6AC

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Here's one of the ways brand teams fail. It happens more often than not. Invest too much budget in one idea. Believe it's sure to succeed from surrounding yourself with like-minded people or a culture that punishes diversity. Run the single big production cost creative that has about the same chances of success as each of several smaller production creatives. Why? Because it's less work. Because leadership doesn't understand statistics. Because it's more likely to win some award on production quality. Because brand isn't measured by results. None of these are good reasons to blow the budget on one creative. Next time you see the brand team do this, gold spray paint a bunch of eggs and leave a basket on their desk on Bring Your Kids to Work Day. #brandmarketing #tv #marketing #performancemarketing

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You’re NOT killing it on Shopify if... → You’re not prioritizing email collection → You’re not using forms to collect email + phone → You’re not using an app to automate your marketing emails → You’re not personalizing your marketing emails → You believe you need to do it all yourself → You prioritize planning over action Building a Shopify brand is incredibly hard. I've worked with over 1,000 ecommerce brands. Yes, that is much more than most. → I sold my last company for $250M → I launched a 5-star “Built for Shopify” app → I really know how to do email/sms automation And also, yes, I’m helping businesses just like yours. Do you ever feel confused? → How do I collect email addresses? → How do I set up fully automated email flows? → How do I build a revenue flywheel that continuously sells? The solution? Stop listening to everyone. ↳ Start listening to those who’ve done it and can do for you. Stop getting distracted by the next big thing. ↳ Start executing and working with the best. No, you don’t have to listen to me. But stop listening to folks that haven’t done it before. Few out there today have built real businesses. Fewer have real, hands on Shopify experience. It's time to start growing your ecommerce brand. Follow me Lou Mintzer to make more money with email.

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I lost $6k on an empty crib in Vancouver this year. I kept it for... you know… Just in case... All the "what ifs" that made me want to keep it played out and then some. But keeping it hasn't been a safety net, it's been an anchor weighing me down. Is it comforting to know I have somewhere to go back to? Sure. But I also have family and friends I can stay with if I need to. Is it comforting to pay $2000 a month, for the odd chance that I want to return forever? Absolutely not. We often cling to things under the pretext of comfort and security... Cushy job with a cushy salary. Wanting more but putting off the execution. Toxic (but it's realllyyy not that bad) relationship. But it keeps us chained and holds us back from where we want to be. So in a few months, I will go back. Give up my place. Sell my car. Sort through all my junk. And finally, go all in by getting rid of my 'safety net'. Have you ever held onto a safety net only to realize it's an anchor? Tell me more in the comments below:) P.S. I'm looking to talk to 5 people in SaaS, Blockchain, and Cybersecurity who want to streamline their technical content and dev docs process. I'd like your thoughts on something I'm building 👀

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In 2023, this company grew by 200%. The biggest lever? Hint: it isn't ads. The other day I had the pleasure of interviewing Annette Azan, founder of Nuudii System, on The DTC Insider podcast. And I was blown away by their unique approach to content creation (short and long-form). Which was their main growth lever for almost 2 years in a row. I strongly advise you to give this one a listen... ...as it might change your perspective regarding content creation. As I posted the other day. Every successful company I speak with is COMMITTED to content creation. But these guys are on a whole different level. Why? They use their WHOLE TEAM to create content... ➝ Social ➝ Website ➝ YouTube ➝ Ads Only on TikTok, they post great content, 3 times a day. The results? Some of their videos went viral. Generating a ton of new customers and revenue for them. If your brand is not committed to content, you should strongly consider it. Think about it, founders are not behind a desk anymore. Many of the successful ones I know are generating and posting content every.single.day. If a founder doesn't want to do it, get a full-time creator to do it. I'll leave the link to the episode in the comments.

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I've noticed an increasing trend of discussions comparing Shopify Capital with traditional lending options. Having personally utilized both, I've found merits and shortcomings in each. In navigating this decision, I recommend developing a comprehensive forecast, drawing heavily on the expertise of your CFO. Their insights can illuminate the path forward, ensuring a well-informed choice tailored to your business's specific needs and goals. #dtcbrands #ecommerce #lending #shopify #workingcapital #financing #smallbusiness

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Price growth persists in Calgary as seller’s market prevails Here is this month’s recap from CREB for the month of April. Sales in April rose by seven per cent compared to last year, to 2,881 units. While the pace of growth did ease compared to earlier in the year, sales remain 37 per cent higher than long-term trends for the month. Much of the growth in sales has occurred for relatively more affordable, higher-density products. At the same time, there were 3,491 new listings in April, an 11 per cent gain over last year but only three per cent higher than long-term trends. The rise in new listings compared to sales prevented any further deterioration of the inventory situation. However, with 2,711 units in inventory, levels are 16 per cent below last year and half of what is traditionally seen in April. “While supply levels are still declining, much of the decline has been driven by lower-priced homes," said Ann-Marie Lurie, Chief Economist at CREB®. “Homes priced below $500,000 have reported a 29 per cent decline. Meanwhile, we are seeing supply growth in homes priced above $700,000. Persistently high-interest rates are driving demand toward more affordable products in the market and, at the same time, driving listing growth for higher-priced properties.” With a sales-to-new-listings ratio of 83 per cent and a months of supply of less than one month, conditions continue to favour the seller, driving further price gains in the market. In April, the unadjusted total residential benchmark price reached $603,700, a one per cent gain over last month and nearly 10 per cent higher than last year's levels. Price gains occurred across all property types and districts of the city. The strongest price growth occurred in the more affordable districts of the city. Do you have questions about the market conditions, give me a shout I am happy to help. Lesley Hauville Century 21 Bamber Realty Mobile: 403 990 4924 Email: lesley@lesleyhauville.com Website: https://lnkd.in/gsbvECFx #calgarylife #buyingahouseincalgary #movingtocalgary #calgaryrealestate #lesleyhauvillerealestate #calgary #alberta #century21canada 

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🌱 #Cannabis and Ancillary Brands: If you've recently redesigned your website (or are in the process) ➡ When did you pull in your copy person? Here's the thing: - UX is important - The design needs to evoke emotion - High-quality images are critical ^^ All of these things help to attract your ideal buyer. ... But *no one* is going to convert without the right messaging. It's the words that ultimately make people click. When you bring your copy person in late, instead of from the get-go... They'll inevitably be working *around* your dev team instead of alongside them. And that'll result in sub-par messaging. It's sort of the same as when people are eager to design their logo. I'd argue that before you begin that process, you need messaging, brand values, value prop, etc., solidified first. (It'll also give those creatives so much more to go off of to really capture the essence of your brand.) Do you agree? #cannabisbrands #cannabismarketing #websitedesign #copywriting

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Should an unprofitable DTC brand take on debt? There's a ton of nuance to consider here but one thing you always need to remember is... All debt must eventually be paid back with profit. If you don't have profit available to pay back your debt, then you must pay it back with equity dollars. And if you're raising equity to pay back debt, then you're getting double-tagged with a hefty cost of capital... Once for the cost of debt (interest)... And once for the cost of raising equity (getting your ownership diluted)... Which makes me think - Should you have just raised equity (and not taken on debt) in the first place? -- Find this post helpful? Consider reposting or giving me a follow

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If you own an online business with an offer of $3k or more… I have an insane opportunity for you ONLY AVAILABLE until Monday, June 10th. We’re dropping our barrier for entry to partner with Scaling Lean’s Fully DFY Team where we lock arms with your company to build out your very own 12-month marketing plan… We’ve been underground for the last few months > Crafting VSLs. > Building funnels. > Writing copy. > Refining Offers. > Placing Ads. > Building tracking systems. > Developing extraction campaigns. You name it… we’ve done it. We have created an incredible system that pulled in multiple 7 figures in the last 2 years… And I won’t lie – this is not a plug-and-play system. It’s a fully DFY Custom Build - hand-crafted and detailed to hit your conversion metrics and convert your leads in a predictable sales cycle. We will personally be crafting a custom marketing system for the clients who choose to partner with Scaling Lean. I can tell you that this strategy brings the most qualified prospects into your online ecosystem… We go for QUALIFIED, vetted leads… Not just leads that flood your pipeline where you are left to sort, sift and dig through to find qualify. The best part? >> We’ll build your high-converting follow-up systems >> Craft your world-class no-brainer offer >> Write your text and email nurturing campaigns >> Script your VSL >> Place and track your ads every single week >> Build your congruent copy funnels And it will all happen over the next 30 days for a fraction of what 99% of consulting programs cost today. The cherry on top… We don’t lock you into a 3, 6, or even 12-month contract – leave when you want if you want. Oh yeah, and you get all the awesomeness that comes with working with the Scaling Lean Founders one-on-one every week helping you craft your 12-month marketing strategy. This deal closes Monday, June 10th at 12 pm MST. We say that because we’ve already had a surge of interest to partner with our DFY team and only have limited spots before we increase our price! First come, first serve for what I think is a deal of a lifetime! Comment #SCALE if this remotely interests you.

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Remember to check out our virtual staging services to enhance your space! Virtual staging is a cost-effective alternative to traditional staging. #virtualstaging #homedesign #realestate #PropertyMarketing #RealEstateInnovation #DigitalHomeTours #HousingAssociations #AffordableHousing #TechInRealEstate #InteractiveHomeViewing #OnlinePropertyListing #stagobox

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Episode 77 of DC Talks is LIVE!! Click the link in my IG bio👆 to listen🎧 🏘️ Building a brand of a familiar name while creating something unique makes a significant difference. It boosts recognition and trust, creating a unique identity that resonates with many.  #podcast #toronto #werelive #tunein #realtor #realestate

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I just spent 48 hours in NYC with one of the most successful DTC brands in history 🤯 Obvi are a supplements brand famous for getting to $60m of revenue in just 4 years 😮 Here's the BIGGEST lessons I learnt: 1. Stay lean at all costs They're a $60m brand, I was expecting a snazzy office, what I got was a basic space and broken chairs. It's tempting as you grow, to think you need bigger and better, you don't. STAY LEAN 2. Do the basics really well Founders are obsessed with paid ads, email, product, brand and operations. They focus on doing the basics exceptionally well 3. Hire a core team, outsource everything else They have 12 FT ppl and everything else is outsourced. Their POV, it's more efficient to outsource than hire and you get a wider range of expertise looking at the problem 4. Community doesn't have to be complicated They created a fbk group, scheduled the first 20 posts and then let the most engaged members become admins and run it. Now 100k members and the bedrock of their innovation and launch strategy 5. Creative diversity is key to scale Running paid ads? You need to be running low-fi statics/video AND hi-fi statics/video. Different target customers resonate with different styles of content and if you're not creating them all you are leaving money on the table 6. Organic content and visibility have to be part of your strategy If you're running paid, organic content (PR, founder posts, podcasts) will boost trust and make your paid perform SO much better 7. You need to spend time with ppl further ahead than you Learning from these guys has been transformative for me and MyoMaster. Spend time with people out of your league doing things you can only dream of Gorgias - THANK YOU for sending me on this trip Ashvin Melwani and Ankit Patel thanks for the incredible insights

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We added $55k in MRR for DTC Skincare brand, Ohlolly. Here's how we did it (Step-by-Step): For context, Ohlolly was already thriving with their email channel before we engaged. But as of Feb 1st, when the Google & Yahoo changes went live, everything changed. Email attribution dipped from 37% down to an all-time low of 2%. I feel many case studies nowadays leave a lot to the imagination. That's why I've made this storyboard video to walk you through the journey. This is how to take your retention channel to the next level in 2024. What was your biggest takeaway from the video? --------- Hi - I'm Sam Saifi, and at Revenue Labz, we help DTC brands discover a whole new approach to retention marketing. Our value-first approach and in-house data tools help bring unprecedented incremental lifts. Data tells a story, and if you can uncover that story, tangible improvements become far, far easier. If you want a complimentary audit on your retention channel, send me a DM with the word 'Audit' and we'll get it arranged.

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Let me start with saying… I LOVE Shopify but… 👇👇 I truly believe that their Shopify capital product is and will be part of the big reason for the demise of so many sub $10 million brands ❌ For 1 - did you know that just taking the loan is a clear violation of almost every bank covenant? Of course you don’t… You’re a merchant who has a cool product that people love… not a finance expert 🤦‍♂️🤦‍♂️ But it only takes one click and then the vicious cycle starts (imagine getting half a million dollars with a click??) With rates that are close to criminal in Canada 🇨🇦 (not sure about the US) Here are my 4 main reasons I despise Shopify capital… 1.Cost of Financing: Although Shopify Capital provides quick access to funds, the cost can be higher compared to traditional loans. Merchant cash advances, for instance, may carry higher effective interest rates due to their fee structure, which could make them more expensive over time . 2.Repayment Tied to Sales: For merchant cash advances, repayment is a fixed percentage of daily sales. This means that during slower business periods, though payments are lower, they will continue until the full amount is repaid. This can extend the repayment period unpredictably if sales drop . 3. Potential for Debt Cycle: Easy access to funds and the ability to renew capital before fully paying off existing advances can potentially lead businesses into a cycle of debt if not managed carefully . 4. No Benefit from Early Repayment: Unlike traditional loans where early repayment might save on interest, Shopify Capital’s merchant cash advances have a fixed fee that does not decrease with early payment, meaning there’s less incentive to repay early . I’ve wanted to post about this for a long time and could never quite articulate my disdain… but this is it 👆 Am I wrong? 🤷‍♂️

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The key components to scaling a business... 📈 - Understand the problem you're solving - Be a great marketer - Get in front of more people - Build up a dream team - Raise capital How many of these are you implementing?

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Feeling lost in the competitive Vancouver housing market? Here’s how digital marketing can guide you to success! 🏡✨ Vancouver’s housing market is known for its competitiveness and high demand. To stand out, you need a robust digital marketing strategy that includes Meta ads. Let’s say you’re listing a family home in a sought-after neighborhood. By using Meta ads, you can target families looking to upgrade to a larger space with good schools nearby. Here’s your digital marketing checklist: 1. Targeted Ads: Use Meta ads to reach families in specific neighborhoods. 2. Virtual Tours: Create engaging video tours to showcase the property. 3. Client Testimonials: Share success stories from happy clients to build trust. For example, a targeted ad campaign highlighting the benefits of living in a particular school district can attract families prioritizing education. Using digital marketing tools effectively can help you navigate the competitive landscape and connect with the right buyers. Want to navigate the Vancouver housing market with ease? Follow me for more digital marketing tips and turn on notifications for the latest updates! 🚀🌟 S.R🤝

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