Matt Martinez’s Post

Check out our all-new Shopify Setup Checklist for beginners

Most people don't need me.... They just need everything I know. 10+ of launching and scaling high-end e-commerce stores means I can basically speedrun a Shopify that'll look as good as most sites while giving you a platform to grow. Over the past year I've received more referrals to people just starting out than ever before. All of them smart people with good ideas. Most of them not needing to pay my fees to do it for them. That got me thinking. I've spent the past few months distilling (almost) everything I know into an easy-to-follow set of steps that walk you through the process of setting up your Shopify store and guiding you around all the pitfalls of not collecting taxes, messing up your shipping rates, and turning customers off with bad product merchandising. That's all lead to the Whatever Industries Starter Shopify Checklist, which I've just launched on my redesigned agency site. It is, in my opinion, the easiest, least-gimmicky workbook on the market. But that's just my opinion. I want yours too. That's why I'm only posting it to LinkedIn for now and offering HALF OFF the price using code LINKEDINBUILD. The catch? I'm gonna email you about it and ask you a bunch of questions including everything from purchase experience to usability to what more you want. If you're willing to do that, I'm happy to give you a special price. So if this sounds like something you've been needing, I'd appreciate it if you gave it a try. Not for you? Maybe drop a like or repost to share it with someone in your network. Here's the link: https://lnkd.in/g-ufaVBE ✌

Yesterday we explained in brief how well shopify has built it's evolutionary digital marketing techniques. Dig deep into our blog on it to learn more: https://lnkd.in/dFwjUAm4 #shopify #shopifymarketing #websites #development #digitalmarketing #marketingtechniques #strategies #post #blog

🚀 Ready to Launch Your Shopify Store with Just $5000USD? Let's Break It Down! 🛒💸 Hey LinkedIn fam! 👋 Ever wondered how to kickstart your e-commerce journey with a budget of $5000? Here's a simple breakdown on how to make every penny count and launch your dream store on Shopify! 🎉 1. Product Research & Sourcing ($1000): - Spend $500 on researching and finding a winning product. - Allocate $500 for initial product sourcing and inventory. 2. Shopify Store Setup ($1000): - Invest $300 in a premium Shopify theme for a professional look. - Allocate $200 for essential apps to enhance functionality. - Budget $500 for initial marketing and branding. 3. Product Photography & Content Creation ($1000): - Set aside $500 for high-quality product photography. - Allocate $300 for creating engaging website content. - Invest $200 in graphic design for branding elements. 4. Marketing & Advertising ($1500): - Allocate $500 for social media advertising campaigns. - Invest $500 in influencer marketing for brand exposure. - Set aside $300 for Google Ads or other paid promotions. - Budget $200 for email marketing tools and campaigns. 5. Miscellaneous & Contingency ($500): - Keep $500 as a buffer for unforeseen expenses or adjustments. Remember, it's not just about the amount you spend, but how wisely you allocate your resources. Stay focused, be creative, and watch your Shopify store thrive! 💪💼 #ShopifySuccess #EcommerceBudget #StartupJourney Ready to turn your dream into reality? Let's make it happen! 🚀🌟

🚀 2 Reasons Shopify Brands Run Out of Cash 🚀 1️⃣ Can't create high-quality content at scale? 💥 📢 You pay more to acquire customers, eventually running out of cash. Then you're f**ked. 2️⃣ Your attribution model is all wrong? 💥 📢 You pay more to acquire customers, eventually running out of cash. Then you're f**ked. 💡 But the answer is simple: Efficiency! ✅ Have a creative team in place to constantly create content. ✅ Create a feedback loop within the team to improve. ✅ Have a quick feedback loop with media buyers. ✅ Test content based on results and iterate. ✅ Attribute sales at a macro level. ✅ Use MER (Marketing Efficiency Ratio). 🎯 Now, with this setup, you can create the best content for your brand at scale. Don't just focus on one channel, but see the whole picture. - Stay True to Yourself 💪 Let's dominate the digital marketing game together! 💥🔥 #TakticalDigital #DigitalMarketing #Efficiency

Elevate Your Shopify Store with These 15 Landing Page Tactics: 1. Ensure a clear value proposition. 2. Craft a compelling and concise headline. 3. Use high-resolution images or videos. 4. Keep navigation simple and focused. 5. Optimize for mobile devices. 6. Place a clear and prominent CTA button. 7. Offer a limited number of choices. 8. Incorporate trust elements. 9. Highlight product or service benefits. 10. Create scannable content with headings. 11. Optimize landing page loading speed. 12. Implement A/B testing for optimization. 13. Use exit-intent popups to capture leads. 14. Create urgency and scarcity with promotions. 15. Optimize and simplify forms on the page.

Shopify Winter Editions ‘24 and it’s full of really exciting updates. Don’t have time to read the full press release? Not to worry - I’m recapping some of my favorite new features to make sure they’re on your radar ✨ Today we’re chatting about marketing updates: all the new features Shopify has dropped to help your brand reach more customers. Let’s dive in! 🛍️ The Shop channel is expanding, with Shop Cash rebranding into Shop Campaigns. What does this mean for you? Buyers who use Shop Pay at checkout earn Shop Cash, which can be redeemed for rewards at your store. It’s a great way to attract new customers at a fixed acquisition cost. 🛍️ Shopify now offers a native Product Recommendation Quiz app, including a free tier! 🛍️ Reviews can now be synced across even more apps, including Judge.Me, Yotpo, Okendo and more. 🛍️ Shopify now helps you predict the value of your customer cohorts with historical and predictive spend reports. This is going to be so helpful for predicting and improving customer retention over time. 🛍️ You can now review customers’ email history directly from their profile page! I love this - it’s a small tweak but such a time-saver for those moments when you need to do customer deep-dives. 🛍️ Shopify Audiences now offers industry benchmarks for ad performance, plus smarter retargeting algorithms (exclusive to Shopify Plus users). If this was helpful, check back in tomorrow, when I’ll be recapping Shopify’s operations updates. And, in the meantime, tell me: which new feature are you most excited to use for your brand? — Hi! 👋 I’m Christine, a marketing consultant specializing in fashion and beauty e-comm brands. I’m backed by almost a decade of experience in fashion between my corporate career in NYC, and now self-employment living as an expat in Dublin. Need help growing your brand via conversion rate optimization, SEO or email marketing? Let’s chat - my books are open starting March 2024 ✨ #shopify #shopifyexperts #ecommerce #ecommercetips

I helped a struggling Shopify brand increase non-branded traffic by 184% in 5 months. (Organic clicks were losing profits) CMO "Louis, we have the team/resources, but we're not seeing results, can you help?" I could see the problem in Google Search Console within 60 minutes. The brand relied on blogs for 85%+ of their traffic. I grabbed a coffee, created a Loom, and sent it to the brand. We decided to work on an audit sprint. FYI: you should be doing audit loops. We decided to work together on the brand's SEO strategy. ----- 7 steps we took over the 5 months: 1. We increased organic traffic by 184% from growth sprints 2. We improved customer engagement through UX 3. We improved conversion rates with CRO tweaks 4. We increased customer retention rates by switching to Klaviyo 5. Hierarchy and new landing pages helped increase new customers 6. There was an increase in repeat purchases from improved email flows 7. Brand tweaks helped increase a loyal customer base Me and their team was happy with the results. CMO "Cheers Louis" ----- Struggling with traffic on your Shopify brand? I can relate. It's tough ploughing a load of cash into paid search to cover weak organic traffic. You shouldn't put a band-aid (paid search) on low organic traffic. A 184% non-branded traffic lift helped this brand grow. What's your plans this year to improve non-branded traffic on your Shopify store? #Shopify | #SEO

Saw a post online from some online marketing and advertising "expert" call premium Shopify themes "pricey" and lacking in features. That's hilarious. Not all themes are created equal, in their functionality, design, or support, but to say that they are not an incredible deal at the value they bring is downright laughable. Here are a couple of things folks don't always realize when you're buying that "pricey" premium theme from the Shopify theme store: 1. It's a lifetime license So if you bought a premium theme back in 2018 for $120 and then went through the Online Store 2.0 update when themes jumped up to $300+ on average, you get to upgrade - for free! Each time the theme provider puts out an update, you get free access to that from your initial purchase. What an absolute steal of a deal. 2. Lifetime support Theme providers are required as part of their terms of service to offer support. Whether you bought your theme 4 years or 4 days ago, you get access to support NOW when something breaks. They cannot help with theme customizations, so if a dev like me comes in and breaks something that's not on theme support. However, if something in the theme isn't working as it should, then they're available and at a minimum can help troubleshoot/point you in the right direction. 3. Speed and accessibility tested There are bare minimum requirements that all themes on the theme store have to pass in order to make sure they meet accessibility requirements (incredibly important) and also meet speed testing requirements. Both speed and accessibility are becoming increasingly crucial as time develops here. To know out of the box there are rigorous standards already met, again a steal at the value you're paying for. I've got tons of reasons why this marketing/advertisers statement is just laughable, but these are my big three. As someone who makes a living customizing themes, it would be absolutely insane for me to agree with statements like that. The devs behind these themes put in amazing work, meet super high standards, and provide support to boot. Premium Shopify themes are an absolute STEAL at the value they bring.