Brian Roisentul’s Post

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🎙️ Host of The DTC Insider podcast | Dad of twins (I'm alive!) | Follow me for growth marketing content in the DTC space | Founder & CEO at BSR Digital

In 2023, this company grew by 200%. The biggest lever? Hint: it isn't ads. The other day I had the pleasure of interviewing Annette Azan, founder of Nuudii System, on The DTC Insider podcast. And I was blown away by their unique approach to content creation (short and long-form). Which was their main growth lever for almost 2 years in a row. I strongly advise you to give this one a listen... ...as it might change your perspective regarding content creation. As I posted the other day. Every successful company I speak with is COMMITTED to content creation. But these guys are on a whole different level. Why? They use their WHOLE TEAM to create content... ➝ Social ➝ Website ➝ YouTube ➝ Ads Only on TikTok, they post great content, 3 times a day. The results? Some of their videos went viral. Generating a ton of new customers and revenue for them. If your brand is not committed to content, you should strongly consider it. Think about it, founders are not behind a desk anymore. Many of the successful ones I know are generating and posting content every.single.day. If a founder doesn't want to do it, get a full-time creator to do it. I'll leave the link to the episode in the comments.

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