Cassie Tomaselli’s Post

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Executive MBA | Messaging, Content, and Thought Leadership for Cannabis and Purpose-Driven Companies

🌱 #Cannabis and Ancillary Brands: If you've recently redesigned your website (or are in the process) ➡ When did you pull in your copy person? Here's the thing: - UX is important - The design needs to evoke emotion - High-quality images are critical ^^ All of these things help to attract your ideal buyer. ... But *no one* is going to convert without the right messaging. It's the words that ultimately make people click. When you bring your copy person in late, instead of from the get-go... They'll inevitably be working *around* your dev team instead of alongside them. And that'll result in sub-par messaging. It's sort of the same as when people are eager to design their logo. I'd argue that before you begin that process, you need messaging, brand values, value prop, etc., solidified first. (It'll also give those creatives so much more to go off of to really capture the essence of your brand.) Do you agree? #cannabisbrands #cannabismarketing #websitedesign #copywriting

Christine Corbissero

Director at Spark* Your Brand where we appreciate the value of your time, and we won’t waste it. Everything, from our fee structure to our scalability, is designed to provide the maximum impact for our client.

1mo

Yes! so many companies put design ahead of function and messaging and it is completely backwards. Thanks for sharing this great insight.

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