Jonathan Ploransky’s Post

'Knock-out marketing' punches rarely work. But, I see this mistake all the time… From start-ups to the billion-dollar brands I consult with. Most business owners want to skip to the good stuff. Sales calls.  And… Closing calls. AKA… ‘Please just buy my stuff’ It’s where the money is made, right? WRONG! What will actually make you money are the small micro commitments in your marketing and sales process. Micro yeses. Why? Because these add value. They build up over time. They add trust and lower scepticism. And this helps convert more of your marketing into sales. Remember: you have to get a lead BEFORE you can get a sale. And you have to have trust & a relationship before you get a lead. Get the full explanation in today's video below. 🖖 ____ I'm Alisha Conlin-Hurd 🔥 🤑 I've launched 500+ offers & funnels across 120+ niches ➡️ There are 3 ways to work with me 1️⃣ DIY: Join 400+ smart marketers in my Offer workshop. 2️⃣ Done With You: Get coached by me in our Agency Revenue Accelerator. 3️⃣ Done For You: Work with my agency to build your lead generation machine. All links in bio 🚀 

I am stealing other people’s growth playbooks. [You should do the same.] Here's the story: I’ve partnered with Hubspot 8 years ago.  I didn’t care so much about their platform I didn’t care so much about their commissions What I really cared about was: 𝐓𝐇𝐄𝐈𝐑 𝐆𝐑𝐎𝐖𝐓𝐇 𝐏𝐋𝐀𝐘𝐁𝐎𝐎𝐊𝐒.  As a Hubspot Partner, I got access to their: - Best sales sequences - Best content frameworks - Best client onboarding processes The resources we received from them are worth millions.  WHY?  Because the same playbooks helped them become one of the fastest-growing companies in the world! “Stealing” other successful companies’ playbooks is a habit I have.  𝐈𝐧 𝐦𝐲 𝐟𝐢𝐫𝐬𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, 𝐚𝐭 𝐚𝐠𝐞 23, my partners gave me the playbook, instructing me exactly how to sell and get clients.  It helped me get more than 100 recurring clients in 3 months.  𝐈𝐧 𝐦𝐲 𝐟𝐢𝐫𝐬𝐭 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐠𝐞𝐧𝐜𝐲 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, I was mentored by Dan Kennedy and Frank Kern.  I became the leading Facebook marketer in my area when no one knew what Facebook ads were doing.  𝐈𝐧 𝐦𝐲 𝐫𝐞𝐚𝐥 𝐞𝐬𝐭𝐚𝐭𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, I modeled “direct response” marketing strategies in a super-traditional industry.  It helped me become the #1 provider in the category and close $700 MM deals for my partners and me.  Using Hubspot resources helped me bring so much value to some of the best tech companies like: WalkMe, Cider Security, Shield, and others. 𝐒𝐭𝐨𝐩 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐲𝐨𝐮𝐫 “𝐨𝐰𝐧-𝐧𝐞𝐰" 𝐰𝐚𝐲.  Pick the right playbook,  And adapt it to your market.  It will always be your way, anyway.  If you are a founder of a B2B early-stage company and considering implementing “Founder-Led Sales” strategies... Let me help you 𝐞𝐧𝐝 𝐭𝐡𝐞 𝐠𝐮𝐞𝐬𝐬𝐰𝐨𝐫𝐤 and implement a proven playbook that gets you 3-10 sales conversations weekly without being salesy or spamming your audience with cold messages.  Send me a short message, and we'll talk. Cheers.

🚨 Attention, Business Owners! ‎ Are you aware that you're highly likely losing money every single day without even realizing it? I know because I see it every day & I was that Business Owner! 😉 ‎ HERE'S THE REALITY: ‎ Your current "high-tech" marketing stack, the one you believe is making you efficient, is actually draining your resources. ‎ THE SHOCKING TRUTH: ‎ 😯 20+ hours/week wasted jumping between multiple tools. 😯 40% of leads lost due to slow or no follow-ups. 😯 50% of ad spend going down the drain due to fragmented data. 🕳️ All this is costing you ~$100K+ annually. Minimum. ‎ But it doesn’t have to be this way. Imagine this: ‎ 🌟 ONE PLATFORM. NOT TWELVE+ ‎ ‎ ✔ All your marketing on autopilot. ✔ A 24/7 AI sales team that never sleeps, never complains, and always closes. ✔ Sounds too good to be true? It's not. Meet The Marketing Genie™ powered by High Level 📊 ‎ We’ve helped thousands of businesses just like yours stop the bleeding and start dominating. ‎ HERE’S HOW: ‎ 💡 High-Converting Websites & Funnels: Built with zero coding required. 💡 AI-Powered CRM & Deal Tracking: Smart insights at your fingertips. 💡 AI-Generated Killer Copy: For all your marketing needs. 💡 Ad Management & Optimization: Across all platforms. 💡 Lead Qualification & Closing: Even while you sleep. ‎ 𝗪𝗛𝗬 𝗧𝗛𝗘 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗚𝗘𝗡𝗜𝗘™? ‎ All this, for less than you’re paying for your current mishmash of “solutions” + and extra layer of tech support + 1:1 Strategy Session + $𝟭𝟯,𝟬𝟬𝟬 𝗶𝗻 𝗕𝗼𝗻𝘂𝘀𝗲𝘀 you get to keep no matter what! ‎ THE BOTTOM LINE: ‎ Every day you stick with your current setup, you’re leaving money on the table. Lots of it. ‎ 🎁 SPECIAL OFFER: 14-DAY FREE TRIAL ‎ ☑ No Strings Attached. ☑Two Live Onboarding Calls: We’ll provide you with a custom blueprint for success. ‎ 🕰️ TIME TO DECIDE: ‎ 💸 Keep bleeding money with your fragmented marketing tech stack, or click below in the comments and start growing your business on autopilot. ‎ 🔵 START MY FREE 14-DAY TRIAL 🔵 ‎ ⏳ THE CLOCK’S TICKING. WHAT’S IT GONNA BE? ‎ 🤔 P.S. STILL ON THE FENCE? ‎ 🆓 Give the 14-Day Trial a go ▶ or 📅 Book a Complimentary 1:1 Demo to see if The Marketing Genie™ is right for you! ‎ Remember, every minute you wait is costing you money. Click that button and start your trial now.

Easily create your website and landing pages with the only platform engineered by marketing nerds. #landingpagebuilder #leadcapturing #leadgeneration  https://lnkd.in/gvVNg2_6 

Here's How You Detach Your Time From Money In 2024 First things first. STOP selling your time. START selling your knowledge. How do we do this, you might ask? The answer is simple... Digital Products. Here is my 4-step strategy to create a successful info product business. 1 - Pick Your Topic Your topic is the cornerstone of your info product business, so it's important you get it right. Start by asking yourself these 4 questions: • What could you deliver a TED talk on right now, with no preparation? • What do people most often ask for your help/advice with? • Are there mistakes or frustrations people go through that you feel you could fix? • What is a skill that you have mastered? The most important factor is choosing a topic aligned with a strong desire of your audience. 2 - Build Your Brand Choose your platform or platforms, and start providing value through social media content. I'd recommend using either: •LinkedIn •Instagram •Youtube Your goal here is to build an audience of people interested in your topic. Create content around your personal experience, stories, insights, and education on your topic. The key is to provide value, value, and more value. 3 Create Your Digital Product Now it's time to package your knowledge into a digital product. A few of my favourite options are: •Online courses •Paid communities •Software •Templates •Digital Tools Choose the format that would provide the most benefit to your audience. Not sure how to create your product? Book a call with me to find out how I can help you transform your knowledge into a highly profitable online course & community. 4 Monetize Your Audience Begin to sell your digital product to your social media audience. This is best done through some form of lead magnet, into a call funnel. Don't just flood your social media with ads and promotions for your products. The best framework is, give, give, give, give... give again, then ask. Remember, the key is to provide continuous value, so that people want to buy your paid products. "If your free stuff is worth their time, then your paid stuff is worth their money" - Alex Hormozi ------ PS: Need help creating your digital product? I help people just like you design, build, and scale their own online info products and communities. Interested in hearing more? Leave a comment or send over a DM, and I'll help you out.

One of my clients had a banger digital product, but - No content system to promote the product (TOF)   - A landing page that merely converts (MOF) - No welcome email sequences for lead magnets (BOF) He was losing customers at every stage of the funnel. Causing him: - No traffic on his landing page - Below-average conversion - A little to No sales We started by working at each stage of the funnel, one at a time.  - Started creating content on his LinkedIn profile - Re-amp the whole landing page to get more conversions - Optimized his offer to add to make it an easy "YES" - Created lead magnets and a newsletter to nurture the leads. It doesn't just end there. This product was a foot in the door for more high-ticket upsells. More sign-ups on the front end → More 💸 at the back-end If you have a solid product and want a high-converting funnel strategy that gets your signups on autopilot ⏬ 📌 I'll be reviewing 3 Sales funnels for FREE this week. Where I'll - Analyze your current sequences - Identify growth opportunities - Strategies to help you grow Up for a FREE audit? Shoot me a DM 💬 and let's 📈

"Do I really have to spend money on a proper funnel? Wouldn't it be easier to just put an ad in with my course details and do this the 'word-of-mouth' way?" It's a fair question and here are my answers: 👉 People don't make big-money decisions in a blink. Most courses who run ads in the papers follow up with their prospects with many emails and conversations. It takes a lot of coaxing, convincing, and nurturing to create an interest and get people to invest in something they're not even sure they want. Emails and sales pages also eliminate the work you need to — talking to each person before enrollment. 👉 Without proper marketing you would have to lower the price point of the course considerably to get sign-ups. By more than half. Impressive sales pages, emails, and ads inspire trust. But by investing in proper marketing you won't need to lower the price and lose sales. 👉 Without real marketing, the results will depend solely on your reputation and reach. It's not personal, but there's a lot of competition. And people who would very much benefit from the course might not notice a single ad. Without a sales funnel, it's very rare to get more than 1-2 sign-ups. Quoting Shalva Rosenberg "Remember, once you've launched once, you can add layers to the program and the marketing. The launches build upon themselves." 

a $1B Decision... we teach this at every GTM roadshow - the HubSpot story. when Hubspot was getting started, they famously had two personas: Ollie Owner - these are folks who ran an SMB business. Think dentists, gyms, autobody shops, pizza parlors. This was Hubspot’s early bread and butter. Mary Marketer - marketers at companies between roughly 10-1000 people who were running inbound marketing. although Hubspot didn’t use our Market Investment Map in 2010 (it didn’t exist), we’ve mapped their decision point to our scoring system Hubspot’s early products appealed equally to both personas. Ollie Owner and Mary Marketer both really liked and used the content Hubspot released, the blogging capability, SEO, and the CMS that allowed them to quickly make landing pages. but the truth is that if a lower-cost or better product came along, they would have quickly switched. how do you make decisions like this?

When starting www.clickrush.io , one of the my biggest promises to myself was that I would keep our overhead as low as possible as long as it was sustainable. As a freelancer, the system of choice for my lead management was Notion.so which allowed me to use it for project management, client management and many more uses in one place for free. Notion was incredible for the purpose it served until we reached a point where it begun to limit our growth as we brought on SDR's. I tried using zapier and other 3rd party apps to piece together a workable system but nothing sufficed. This led to me testing out other systems on a paid basis to see what would work best; Hubspot, Zoho, Pipedrive, Monday and Salespype. All those systems were great for what they did well but none were the answer for our services. We ended up trying out and falling in love with GoHighLevel (https://lnkd.in/euETTQXC) because it literally had everything we were piecing together in one system (text marketing, email marketing, lead manager, GBP management, landing page builder, website builder and more!) I have known about GHL for a long time, it's what most CRM's in the insurance industry are built off of but I didn't think it would work for our agency until I tried it. When I looked at the systems that we were piecing together, it was upwards of $600/month to make use of all of them. GoHighLevel for UNLIMITED users is only $97 which fit exactly into our goal of affordability and sustainability. We're using a non-branded version which still has everything on it and saved over $500 per month. That money immediately was reinvested into more marketing for our sales team. I recommend anyone use the link above if they need a lead manager or are building a digital marketing agency. Yes, it's an affiliate link of ours, yes we do get paid if you sign up but it doesn't hurt to use it! You get 2 weeks of free trial, the price is the same at $97/m if you use our affiliate link or not but if you do use it and sign up, we'll add you to our discord channel and you'll be able to ask any questions you have and get support from us as you build out your systems! What are you using for lead management?

In 2019, I ventured into the world of online marketing, eager but clueless about funnels. Learning was tough, but I persevered. Fast forward four years of dedication and hard work. I cracked the code on funnel building! With a single landing page, I'm now pulling in thousands of leads monthly, hundreds every day. It wasn't just about the page design. Understanding the audience and maintaining a clean email list were game-changers. My breakthrough? Getting certified as a Systeme.io funnel builder. It's the badge of honor for the countless hours I've invested in mastering funnels and turning them into lead-generating machines!