Journey of Implementing Solr at Target: Presented by Raja Ramachandran, Target

•

2 likes•5,200 views

This document summarizes Target's implementation of Solr as its search platform. It discusses how Target transitioned from Oracle-Endeca to Solr to handle its large scale data and enable more flexible relevancy controls. It describes how Target tested Solr through handling live guest traffic in two sprints and moving its typeahead functionality to the public cloud. Finally, it outlines how Target leverages key Solr capabilities like collection aliases, atomic updates, and configurable facets to synchronize designer and product launches.

Journey of Implementing Solr at
Target
Raja Ramachandran
/

/
Contact
Raja Ramachandran
Technical Architect Consultant, Target
@rajaramc
raja.ramachandran@target.com

/
About Target
1,806 stores in the United States
133 stores in Canada
Global locations in India and Canada
Source:h+ps://corporate.target.com/about/

/
About Target.com
3 years old*
4th most visited website in US retail
334 million visits per quarter
*
target.com
website
has
been
opera8onal
for
over
10
yrs

/
“Search* handles 65% of traffic
and drives nearly a billion dollars in revenue”
*
Includes
all
grid
pages
–
search+browse

Target.com
/
Search - Architecture
Item
Popularity
Availability
Ra8ngs
and
Reviews
WCS
Catalog
ITL/Indexing
Index
Business
Configura8ons
Search
mWeb
Apps
Content
Sources
e-‐Commerce
Pla1orm
Search
Pla1orm
Consumers
IBM
Oracle-‐Endeca

/
• More suited to handle our scale of data
• Flexible relevancy control
• Active community
Why Solr?

• Flexible infrastructure and
deployment options
• Ease of signal acquisition and
relevancy
• Deliver a delightful experience to
our guests
/
Guiding
Principles

/
Test drive
Target.com
Solr
Endeca
WCS
Catalog
Same
Catalog
Extract
• Easy to install and run
• Low moving parts
• Simplified schema
Handling
guest
traffic
in
2
sprints

/
Test drive 2 – To the cloud
typeahead
Tomcat
Solr
Tomcat
Solr
Endeca
Popular
Search
Terms
Public
Cloud
WAS
Current
Solu8on

/
Trends
Avail.
Sales
Loca8on
Price
Catalog
Context
Seasons
Relevancy
in
eCommerce
is
no
longer
just
textual.
It
is
contextual.
SOLR

Synchronized designer and product launches
/
Step 1: Create two cores with the same named configset in zookeeper
catalog, catalog_shadow
Step 2: Set Collection Aliases
catalog= CATALOG_LIVE
catalog_shadow = CATALOG_SHADOW
Step 3: Import into CATALOG_SHADOW, validate, cache warm up scripts
Step 4: Temporarily swap collection aliases
catalog_shadow = CATALOG_LIVE
catalog = CATALOG_SHADOW
Step 5: Repeat import on CATALOG_SHADOW and validate

/
Atomic Updates
Collection Aliases
LIVE/SHADOW Cores
Foundational elements of an eCommerce search platform

Dynamic
Content
Spots
View
controls
/
Configurable
Facets

/
1
HELIX
RULES
CATALOG
Search
Target.com
Search
Business
Command
Center
Solr
2

/
• Relevancy
• SEO
• Operations and
Monitoring
• Site Preview

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With ecommerce experiencing explosive growth, it seems intuitive that the B2B segment of that ecosystem is mirroring the same trajectory. That said, B2B has very different needs when it comes to transacting with the same style of experiences that we see in B2C. For instance, B2B ecommerce is about precision findability, whereas B2C customers can convert at higher rates when they’re just browsing online. In order for the B2B buying experience to be successful, search needs to be tuned to meet the unique needs of the segment. In this webinar with Forrester senior analyst Joe Cicman, you’ll learn: -Which verticals in B2B will drive the most growth, and how machine-learning powered personalization tactics can be deployed to support those specific verticals -Why an omnichannel selling approach must be deployed in order to see success in B2B -How deploying content search capabilities will support a longer sales cycle at scale -What the next steps are to support a robust B2B commerce strategy supported by new technology Speakers Joe Cicman, Senior Analyst, Forrester Jenny Gomez, VP of Marketing, Lucidworks

Drive Agent Effectiveness in Salesforce

Lucidworks

Customer loyalty starts with quickly responding to your customer’s needs. When it comes to resolving open support cases, time is of the essence. Time spent searching for answers adds up and creates inefficiencies in resolving cases at scale. Relevant answers need to be a few clicks away and easily accessible for agents directly from their service console. We will explore how Lucidworks’ Agent Insights application automatically connects agents with the correct answers and resources. You’ll learn how to: -Configure a proactive widget in an agent’s case view page to access resources across third-party systems (such as Sharepoint, Confluence, JIRA, Zendesk, and ServiceNow). -Easily set up query pipelines to autonomously route assets and resources that are relevant to the case-at-hand—directly to the right agent. -Identify subject matter experts within your support data and access tribal knowledge with lightning-fast speed.

How Crate & Barrel Connects Shoppers with Relevant Products

Lucidworks

Lunch and Learn during Retail TouchPoints #RIC21 virtual event. *** Crate & Barrel’s previous search solution couldn’t provide its shoppers with an online search and browse experience consistent with the customer-centric Crate & Barrel brand. Meanwhile, Crate & Barrel merchandisers spent the bulk of their time manually creating and maintaining search rules. The search experience impacted customer retention, loyalty, and revenue growth. Join this lunch & learn for an interactive chat on how Crate & Barrel partnered with Lucidworks to: -Improve search and browse by modernizing the technology stack with ML-based personalization and merchandising solutions -Enhance the experience for both shoppers and merchandisers -Explore signals to transform the omnichannel shopping experience Questions? Visit https://lucidworks.com/contact/

Lucidworks & IMRG Webinar – Best-In-Class Retail Product Discovery

Lucidworks

Learn how to guide customers to relevant products using eCommerce search, hyper-personalisation, and recommendations in our ‘Best-In-Class Retail Product Discovery’ webinar. Nowadays, shoppers want their online experience to be engaging, inspirational and fulfilling. They want to find what they’re looking for quickly and easily. If the sought after item isn’t available, they want the next best product or content surfaced to them. They want a website to understand their goals as though they were talking to a sales assistant in person, in-store. In this webinar, we explore IMRG industry data insights and a best-in-class example of retail product discovery. You’ll learn: - How AI can drive increased revenue through hyper-personalised experiences - How user intent can be easily understood and results displayed immediately - How merchandisers can be empowered to curate results and product placement – all without having to rely on IT. Presented by: Dave Hawkins, Principal Sales Engineer - Lucidworks Matthew Walsh, Director of Data & Retail - IMRG

Connected Experiences Are Personalized Experiences

Lucidworks

Many companies claim personalization and omnichannel capabilities are top priorities. Few are able to deliver on those experiences. For a recent Lucidworks-commissioned study, Forrester Consulting surveyed 350+ global business decision-makers to see what gets in the way of achieving these goals. They discovered that inefficient technology, lack of behavioral insights, and failure to tie initiatives to enterprise-wide goals are some of the most frequent blockers to personalization success. Join guest speaker, Forrester VP and Principal Analyst, Brendan Witcher, and Lucidworks CEO, Will Hayes, to hear the results of the Forrester Consulting study, how to avoid “digital blindness,” and how to apply VoC data in real-time to delight customers with personalized experiences connected across every touchpoint. In this webinar, you’ll learn: - Why companies who utilize real-time customer signals report more effective personalization - How to connect employees and customers in a shared experience through search and browse - How Lucidworks clients Lenovo, Morgan Stanley and Red Hat fast-tracked improvements in conversion, engagement and customer satisfaction Featuring - Will Hayes, CEO, Lucidworks - Brendan Witcher, VP, Principal Analyst, Forrester

Intelligent Insight Driven Policing with MC+A, Toronto Police Service and Luc...

Lucidworks

Intelligent Policing. Leveraging Data to more effectively Serve Communities. Policing in the next decade is anticipated to be very different from historical methods. More data driven, more focused on the intricacies of communities they serve and more open and collaborative to make informed recommendations a reality. Whether its social populations, NIBRS or organization improvement that’s the driver, the IT requirement is largely the same. Provide 360 access to large volumes of siloed data to gain a full 360 understanding of existing connections and patterns for improved insight and recommendation. Join us for a round table discussion of how the Toronto Police Service is better serving their community through deploying a unified intelligent data platform. Data innovation improves officers' engagement with existing data and streamlines investigation workflows by enhancing collaboration. This improved visibility into existing police data allows for a more intelligent and responsive police force. In this webinar, we'll cover: -The technology needs of an intelligent police force. -How a Global Search improves an officer's interaction with existing data. Featuring: -Simon Taylor, VP, Worldwide Channels & Alliances, Lucidworks -Michael Cizmar, Managing Director, MC+A -Ian Williams, Manager of Analytics & Innovation, Toronto Police Service

[Webinar] Intelligent Policing. Leveraging Data to more effectively Serve Com...

Lucidworks

Policing in the next decade is anticipated to be very different from historical methods. More data driven, more focused on the intricacies of communities they serve and more open and collaborative to make informed recommendations a reality. Whether its social populations, NIBRS or organization improvement that’s the driver, the IT requirement is largely the same. Provide 360 access to large volumes of siloed data to gain a full 360 understanding of existing connections and patterns for improved insight and recommendation. Join us for a round table discussion of how the Toronto Police Service is better serving their community through deploying a unified intelligent data platform. Data innovation improves officers' engagement with existing data and streamlines investigation workflows by enhancing collaboration. This improved visibility into existing police data allows for a more intelligent and responsive police force. In this webinar, we'll cover: The technology needs of an intelligent police force. How a Global Search improves an officer's interaction with existing data. Featuring -Simon Taylor, VP, Worldwide Channels & Alliances, Lucidworks -Michael Cizmar, Managing Director, MC+A -Ian Williams, Manager of Analytics & Innovation, Toronto Police Service

Preparing for Peak in Ecommerce | eTail Asia 2020

Lucidworks

This document provides a framework for prioritizing onsite search problems and key performance indicators (KPIs) to measure for e-commerce search optimization. It recommends prioritizing fixing searches that yield no results, improving relevance of results, and reducing false positives. The most essential KPIs to measure include query latency, throughput, result relevance through click-through rates and NDCG scores. The document also provides tips for self-benchmarking search performance and examples of search performance benchmarks across nine e-commerce sites from various industries.

Accelerate The Path To Purchase With Product Discovery at Retail Innovation C...

Lucidworks

Wish your conversion rates were higher? Can’t figure out how to efficiently and effectively serve all the visitors on your site? Embarrassed by the quality of your product discovery experience? The bar is high and the influx of online shopping over recent months has reminded us that the opportunities are real. We’re all deep in holiday prep, but let’s take a few minutes to think about January 2021 and beyond. How can we position ourselves for success with our customers and against our competition? Grab your lunch and let’s dive into three strategies that need to be part of your 2021 roadmap. You don’t need an army to get there. But you do need to take action and capitalize on the shoppers abandoning the product discovery journey on your site. In this session, attendees will find out how to: -Take control of merchandising at scale; -Implement hands-free search relevancy; and -Address personalization challenges.

AI-Powered Linguistics and Search with Fusion and Rosette

Lucidworks

For a personalized search experience, search curation requires robust text interpretation, data enrichment, relevancy tuning and recommendations. In order to achieve this, language and entity identification are crucial. For teams working on search applications, advanced language packages allow them to achieve greater recall without sacrificing precision. Join us for a guided tour of our new Advanced Linguistics packages, available in Fusion, thanks to the technology partnership between Lucidworks and Basistech. We’ll explore the application of language identification and entity extraction in the context of search, along with practical examples of personalizing search and enhancing entity extraction. In this webinar, we’ll cover: -How Fusion uses the Rosette Basic Linguistics and Entity Extraction packages -Tips for improving language identification and treatment as well as data enrichment for personalization -Speech2 demo modeling Active Recommendation -Use Rosette’s packages with Fusion Pipelines to build custom entities for specific domain use cases Featuring: -Radu Miclaus, Director of Product, AI and Cloud, Lucidworks, Lucidworks -Robert Lucarini, Senior Software Engineer, Lucidworks -Nick Belanger, Solutions Engineer, Basis Technology

The Service Industry After COVID-19: The Soul of Service in a Virtual Moment

Lucidworks

Before COVID-19, almost 80% of the US workforce worked service in jobs that involve in-person interaction with strangers. Now, leaders of service organizations must reshape their offerings during the pandemic and prepare for whatever the new normal turns out to be. Our three panelists will share ideas for adapting their service businesses, now that closer-than-six-feet isn’t an option. Join Lucidworks as we talk shop with 3 service business leaders, covering: -Common impacts of the pandemic on service businesses (and what to do about them), -How service teams can maintain a human touch across virtual channels, and -Plans for the future, before and after the pandemic subsides. Featuring -Sara Nathan, President & CEO, AMIGOS -Anthony Carruesco, Founder, AC Fly Fishing -sara bradley, chef and proprietor, freight house -Justin Sears, VP Product Marketing, Lucidworks

Webinar: Smart answers for employee and customer support after covid 19 - Europe

Lucidworks

The COVID-19 pandemic has forced companies to support far more customers and employees through digital channels than ever before. Many are turning to chatbots to help meet increasing demand, but traditional rules-based approaches can’t keep up. Our new Smart Answers add-on to Lucidworks Fusion makes existing chatbots and virtual assistants more intelligent and more valuable to the people you serve.

Smart Answers for Employee and Customer Support After COVID-19

Lucidworks

Watch our on-demand webinar showcasing Smart Answers on Lucidworks Fusion. This technology makes existing chatbots and virtual assistants more intelligent and more valuable to the people you serve. In this webinar, we’ll cover off: -How search and deep learning extend conversational frameworks for improved experiences -How Smart Answers improves customer care, call deflection, and employee self-service -A live demo of Smart Answers for multi-channel self-service support

Applying AI & Search in Europe - featuring 451 Research

Lucidworks

In the current climate, it’s now more important than ever to digitally enable your workforce and customers. Hear from Simon Taylor, VP Global Partners & Alliances, Lucidworks and Matt Aslett, Research Vice President, 451 Research to get the inside scoop on how industry leaders in Europe are developing and executing their digital transformation strategies. In this webinar, we’ll discuss: The top challenges and aspirations European business and technology leaders are solving using AI and search technology Which search and AI use cases are making the biggest impact in industries such as finance, healthcare, retail and energy in Europe What technology buyers should look for when evaluating AI and search solutions

Webinar: Accelerate Data Science with Fusion 5.1

Lucidworks

This document introduces Fusion 5.1 and its new capabilities for integrating with data science tools like Tensorflow, Scikit-Learn, and Spacy. It provides an overview of Fusion's capabilities for understanding content, users, and delivering insights at scale. The document then demonstrates Fusion's Jupyter Notebook integration for reading and writing data and running SQL queries. Finally, it shows how Fusion integrates with Seldon Core to easily deploy machine learning models with tools like Tensorflow and Scikit-Learn. A live demo is provided of deploying a custom model and using it in Fusion's query and indexing pipelines.

Webinar: 5 Must-Have Items You Need for Your 2020 Ecommerce Strategy

Lucidworks

In this webinar with 451 Research, you'll understand how retailers are using AI to predict customer intent and learn which key performance metrics are used by more than 120 online retailers in Lucidworks’ 2019 Retail Benchmark Survey. In this webinar, you’ll learn: ● What trends and opportunities are facing the ecommerce industry in 2020 ● Why search is the universal path to understanding customer intent ● How large online retailers apply AI to maximize the effectiveness of their personalization efforts

Where Search Meets Science and Style Meets Savings: Nordstrom Rack's Journey ...

Lucidworks

Nordstrom Rack | Hautelook curates and serves customers a wide selection of on-trend apparel, accessories, and shoes at an everyday savings of up to 75 percent off regular prices. With over a million visitors shopping across different platforms every day, and a realization that customers have become accustomed to robust and personalized search interactions, Nordstrom Rack | Hautelook launched an initiative over a year ago to provide data science-driven digital experiences to their customers. In this session, we’ll discuss Nordstrom Rack | Hautelook’s journey of operationalizing a hefty strategy, optimizing a fickle infrastructure, and rallying troops around a single vision of building an expansible machine-learning driven product discovery engine. The audience will learn about: -The key technical challenges and outcomes that come with onboarding a solution -The lessons learned of creating and executing operational design -The use of Lucidworks Fusion to plug custom data science models into search and browse applications to understand user intent and deliver personalized experiences

Apply Knowledge Graphs and Search for Real-World Decision Intelligence

Lucidworks

Knowledge graphs and machine learning are on the rise as enterprises hunt for more effective ways to connect the dots between the data and the business world. With newer technologies, the digital workplace can dramatically improve employee engagement, data-driven decisions, and actions that serve tangible business objectives. In this webinar, you will learn -- Introduction to knowledge graphs and where they fit in the ML landscape -- How breakthroughs in search affect your business -- The key features to consider when choosing a data discovery platform -- Best practices for adopting AI-powered search, with real-world examples

Webinar: Building a Business Case for Enterprise Search

Lucidworks

The document discusses building a business case for enterprise search. It notes that 85% of information is unstructured data locked in various locations and applications. Many knowledge workers spend a significant portion of their day searching across multiple systems for information. The rise of unstructured data and AI capabilities can help organizations unlock value from their information assets. Effective enterprise search powered by AI can provide real-time intelligence, personalized information, and more efficient research to help knowledge workers.

Why Insight Engines Matter in 2020 and Beyond

Lucidworks

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Our world runs on software. It governs all major aspects of our life. It is an enabler for research and innovation, and is critical for business competitivity. Traditional software engineering techniques have achieved high effectiveness, but still may fall short on delivering software at the accelerated pace and with the increasing quality that future scenarios will require. To attack this issue, some software paradigms raise the automation of software development via higher levels of abstraction through domain-specific languages (e.g., in model-driven engineering) and empowering non-professional developers with the possibility to build their own software (e.g., in low-code development approaches). In a software-demanding world, this is an attractive possibility, and perhaps -- paraphrasing Andy Warhol -- "in the future, everyone will be a developer for 15 minutes". However, to make this possible, methods are required to tweak languages to their context of use (crucial given the diversity of backgrounds and purposes), and the assistance to developers throughout the development process (especially critical for non-professionals). In this keynote talk at ICSOFT'2024 I presented enabling techniques for this vision, supporting the creation of families of domain-specific languages, their adaptation to the usage context; and the augmentation of low-code environments with assistants and recommender systems to guide developers (professional or not) in the development process.

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1. /

2. Journey of Implementing Solr at Target Raja Ramachandran /

3. / Contact Raja Ramachandran Technical Architect Consultant, Target @rajaramc raja.ramachandran@target.com

4. / About Target 1,806 stores in the United States 133 stores in Canada Global locations in India and Canada Source:h+ps://corporate.target.com/about/

5. / About Target.com 3 years old* 4th most visited website in US retail 334 million visits per quarter * target.com website has been opera8onal for over 10 yrs

6. / “Search* handles 65% of traffic and drives nearly a billion dollars in revenue” * Includes all grid pages – search+browse

7. Target.com / Search - Architecture Item Popularity Availability Ra8ngs and Reviews WCS Catalog ITL/Indexing Index Business Configura8ons Search mWeb Apps Content Sources e-‐Commerce Pla1orm Search Pla1orm Consumers IBM Oracle-‐Endeca

8. / • More suited to handle our scale of data • Flexible relevancy control • Active community Why Solr?

9. • Flexible infrastructure and deployment options • Ease of signal acquisition and relevancy • Deliver a delightful experience to our guests / Guiding Principles

10. / Test drive Target.com Solr Endeca WCS Catalog Same Catalog Extract • Easy to install and run • Low moving parts • Simplified schema Handling guest traffic in 2 sprints

11. / Test drive 2 – To the cloud typeahead Tomcat Solr Tomcat Solr Endeca Popular Search Terms Public Cloud WAS Current Solu8on

12. / Trends Avail. Sales Loca8on Price Catalog Context Seasons Relevancy in eCommerce is no longer just textual. It is contextual. SOLR

13. / + Click Data

14. Synchronized designer and product launches / Step 1: Create two cores with the same named configset in zookeeper catalog, catalog_shadow Step 2: Set Collection Aliases catalog= CATALOG_LIVE catalog_shadow = CATALOG_SHADOW Step 3: Import into CATALOG_SHADOW, validate, cache warm up scripts Step 4: Temporarily swap collection aliases catalog_shadow = CATALOG_LIVE catalog = CATALOG_SHADOW Step 5: Repeat import on CATALOG_SHADOW and validate

15. / Atomic Updates Collection Aliases LIVE/SHADOW Cores Foundational elements of an eCommerce search platform

16. Dynamic Content Spots View controls / Configurable Facets

17. /

18. / 1 HELIX RULES CATALOG Search Target.com Search Business Command Center Solr 2

19. / • Relevancy • SEO • Operations and Monitoring • Site Preview

20. / “Solr as an instrument of change”

21. / we are hiring

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