Magid AD.VANTAGE

July 4th is right around the corner! 🎆 As a marketing or sales professional, you've heard us talk about the big advertising opportunity it brings this year -- 60% of consumers are planning to participate in July 4th sales, which is a higher participation rate than any other holiday yet in 2024! Watch below to see how you can use AD.VANTAGE AI to turn this insight into a customer outreach email in seconds, tailored to your particular business description and voice ⤵ Log in & try the AI tool for yourself for free here: https://lnkd.in/gAv5b2qa #MarketingStrategy #July4 #ConsumerInsights #SpendingTrends #AI

Copa América is on & has been reeling in a huge audience! ⚽ The USA-Bolivia match on Sunday night pulled in 3.2M viewers & delivered Fox its best non-World Cup soccer audience on record. Plus, 2.5M watched Univision's coverage of the Mexico-Jamaica match on Saturday, making it the most-watched telecast of the year of any kind on Spanish-language television. 📺 💥 For a couple of weeks, we've been sharing about fruitful opportunity Copa América provides to connect with a passionate audience & elevate your brand perception -- in fact, 60% of consumers say that ads appearing during Copa América positively impact their perception of the brand, & 59% say those ads increase their likelihood to engage. The tournament is just getting started! It runs through mid-July - don't miss this advertising & brand awareness-building opportunity! DM us for specific advice on how to target your messaging 🚀 #CopaAmerica #SpanishLanguageTelevision #Univision #Fox #ConsumerInsights

Gearing up for July 4th sales? 🇺🇲 Our consumer research reveals it's an optimal opportunity, with 81% of consumers aware of sales around this holiday & 60% actively planning to participate. AD.VANTAGE research indicates that parents with children at home who earn approximately $50-75K annually are particularly responsive to 4th of July sale messaging. Get more out of this insight by turning it into targeted messaging copy here: https://lnkd.in/gAv5b2qa #July4th #ConsumerResearch #SalesOpportunity

The anxiety gap between men & women is continuing to widen. Each month, our AD.VANTAGE team tracks the latest data on consumer sentiment & attitudes, and this month's shows that as men are getting some relief in feelings of anxiety, rates for women are increasing as we head into the summer. As a local marketer or seller, what should you do with this information? It reveals that there is an opportunity to appeal to your female audience with messaging that genuinely acknowledges the challenges that women are facing. We know that attitudes precede behavior, meaning these feelings of heightened anxiety will impact how women approach spending in the near future. Our AI tool can help you take this insight and translate it into email copy, social posts, & blog posts that will help your business's message feel more authentic and cut through the clutter of marketing out there. Try it here: https://lnkd.in/gAv5b2qa #Anxiety #ConsumerBehavior #AI #AItools #SMBs

🏆⚽ Copa América kicks off tomorrow! ⚽🏆 This is a fantastic opportunity to connect with a passionate audience and elevate your brand’s presence. ⚽ 60% of viewers say Copa América ads positively influence brand perception. For businesses, emphasizing your presence during this tournament can significantly enhance your brand image. To immediately craft targeted, culturally resonant messages, and create interactive marketing content that captivates your audience, turn to Magid AD.VANTAGE™. Try it for free here: https://lnkd.in/gAv5b2qa #CopaAmérica #BrandEngagement #ConsumerInsights #MagidAdvantage

Not every holiday is an opportunity to have a sale. While 60% of consumers engage in 4th of July sales and 57% in Father's Day promotions, only 16% participate in Juneteenth sales. This highlights a crucial point: Juneteenth is a day for celebration, education, and reflection on the end of slavery in the U.S. Businesses should use this day to educate, support local organizations, and engage in meaningful community activities. We advise our marketing clients to honor Juneteenth through actions that reflect its historical importance, rather than turning the holiday into a sales event. #Juneteenth #ConsumerInsights #MagidADVANTAGE

🚀 Curious about leveraging AI for your marketing strategy? Watch below as we use AD.VANTAGE AI to create a marketing strategy for an automotive advertiser, automatically tapping into the latest industry trends & our in-depth consumer research. Test the tool out for yourself & get instant insights-driven marketing strategies, email copy, social posts, & more ➡ https://lnkd.in/gAv5b2qa #ArtificialIntelligence #MarketingStrategy #DigitalMarketing #AItools #BusinessGrowth

Sign up for our Weekly AD.VANTAGE newsletter & get piping hot consumer insights plus the latest sales, marketing, & industry news in your Monday morning inbox. Who doesn't love to sip on powerful insights over their morning cup of coffee ☕ 📰 We've gotten a lot of great feedback on the newsletter since we launched a month ago! People are enjoying the: 🔵 Insider consumer insight spotlight -- the trends you should be aware of 🔵 Spending insights across categories -- auto, retail, home services, + more 🔵 A curated selection of the most pertinent news stories for your job Sign up here: https://lnkd.in/giMDvqH7 👀 Check out a sneak peak of this week's newsletter below ⤵ #ConsumerInsights #MarketingStrategy #SalesStrategy #SMBs

If you're an AD.VANTAGE subscriber, you've seen our in-depth research around The 45 Divide. This age divide represents the starkest split that we've seen inside our data across every category. There is a fundamental shift in worldview that seems to happen around 45. Dive into Magid's in-depth research on this generational divide for yourself -- via our interactive menu that offers a rich insight behind each icon: https://lnkd.in/gSz94YXQ #The45Divide #GenZ #Millennials #ConsumerInsights

We've reported how although there has been an uptick in negative consumer emotions (anxiety, frustration, uncertainty), people are financially optimistic. In fact, more than half of folks (52%) tell us they expect to be better off financially one year from now. This story of personal struggle but financial optimism persists as we move towards the summer. It's why it's more important than ever to find the right outreach language to meet consumers where they are during a time of complex emotions & challenges. AD.VANTAGE AI can help you do it... in seconds. It turns the latest consumer insights into outreach content (emails, posts, blogs, etc.) that meets the moment. Try it for free here: https://lnkd.in/gAv5b2qa #AI #MagidAI #ConsumerInsights #SpendingBehavior #EconomicTrends