Magid AD.VANTAGE’s Post

Our Magid AD.VANTAGE research reveals the anxiety gap between men & women is continuing to widen. If you're a local advertiser, what do you do with that information? #marketing #brandstrategy

This is a sobering trend and yet, sadly, an unsurprising one. One of the things that jumps out at me is how many problems in the world can be traced back to viral beliefs and behavior. Unless we embrace major change, algorithms and AI will not only make these things more possible but will make them inevitable. I am against authoritarian responses to human problems and believe that education is the answer, but schools need to get in gear. We must teach young people to think clearly, and that starts with teaching them how hackable human brains are. #mentalhealth #education #responsibletech https://lnkd.in/deQWDcYT

Apparently, Everybody’s afraid of the big bad wolf! Technology that is. Age is apparently NOT a factor when it comes to FEAR of Ai and technology. According to a recent Harris Poll/Human Flourishing Lab survey, Everyone, from Gen X to Gen Z is on the same page when it comes to our technological hopes and fears. “Even as we charge headlong into this peripatetic, hyperconnected future, most [of us] long for a quieter and more private past. Two-thirds (67%) said that they wish they could go back to a time before everyone was “plugged in.” While every age group shares this desire, it still cuts across generational stereotypes, with millennials (74%) and Gen Xers (73%) markedly more wistful than those at the ends of the generational spectrum–Gen Zers (60%) and baby boomers (61%),” says Will Johnson CEO of The Harris Poll. The survey results are worth a good read. I’ll share the link to the Fortune magazine story in the comments. Our fear of the potential impact of tech on our lives certainly ramped up when we all started using ChatGPT last November. Where do you sit on technology? For me, I like to think I’m a bit of a unicorn when it comes to adopting Ai (for a guy my age). I generally look at things through a positive lens. So only time will tell whether or not I should have been afraid. But at the moment, I say bring it on! Let’s have a little fun playing with it. #AiGenerated #Ageism #BabyBoomers #GenZ #GenX 👉 Barry Forward, PCC - Executive Coach, Professional Career Mobility Specialist 👈 ➡️ I support Gen X Leaders as they level-up their #leadership, get set to make bold #career moves, and reboot themselves forward.

Balancing the bias: Experiments with Midjourney   #GenerativeAI is having a moment. The tools that let us originate content will proliferate over the coming months. Are they threat or opportunity?   As a creative director I’m keen to understand the potential and cut through the chatter. So I and my team at teammagenta have been doing some personal exploration to see how it works.   We spent August getting to grips with Midjourney. Here are some initial observations.   While on my creation spree, I started to notice distinct bias. The more I created, the more visible it became.   For ‘doctor’, ‘business leader’, ‘professor’, etc the image generator consistently gives me white, older males. While doctors and professors are around the 35+ age range, the business leaders are all 50+. In this age of young entrepreneurs, I would assume we’d be able to find more variety. There is a lack of representation for women, people of colour or even people in non-traditional attire.   Another observation is that the moment you add the word ‘diverse’ in the prompt, 90% of the images have the person looking into the camera and smiling. This tells me that most people have used ‘diverse’ as a proxy for ‘inclusion’ rather than really being inclusive.   When people generate and use these images they’re increasing the pot of stereotypes which leads to more biased creation.   All is not lost! To avoid these pitfalls we must be more conscious of what we’re creating. As designers we look at the details and it is easy enough to add ‘check for bias’ as a part of the checklist. One way of getting around the problem is to specify ethnicity while creating images. Add words like Indian, Hispanic, South East Asian, Middle Eastern. Each one generates a different and more accurate result. Also use gender specific prompts such as woman, female, girl to ensure you get varied results.   Most importantly, really look at what you’ve created. Diversity and inclusion are not terms that only HR departments need to deal with. Be a conscientious creator, the change can be made at all levels and should be!   Follow me for more updates and examples in coming weeks.   In the meantime I’d love to hear from you if you’re also using any AI tools in a design discipline? Do you notice such bias? What have you done to overcome it?

Spoiler alert: AI is biased. So biased that when The Female Quotient searched AI for the most influential PERSON in advertising it listed six men and only one woman. Worse, AI’s visual embodiment of the results ended up being THIS white guy. He’s not real but biased AI IS. So yes, we are in the The New York Times today with this campaign, larger than life in Times Square and also coast to coast. We must rise to this occasion and make women an equal part of AI’s equation. It’s time to #RAISEHERPROFILE. Join us in the #EqualityLounge @ #AWNewYork23 as we discuss specific strategies to elevate women’s visibility in all industries, allowing them to shine, own their achievements, and gain global recognition. I'm so proud of this campaign! Huge shout out to my team and partners - MaryBeth Adduci , Karin Verlo Rose, erin sarofsky and Kelly Conkright - all female founders who should be on AI’s most influential list! We all have influential women in our lives to #RAISEHERPROFILE - your friends, family, colleagues, mentors - and yourself. Tag her and us on social and she may get featured in our campaign. Together we will change the equation and close the bias gap. Update: spoiler update #2- Copywriters jobs are safe! Please note the digital spelling of “Influencial” is AI generated and we are talking about this AI challenge today at the opening of our Equality Lounge. Rest assured the image as for our national launch at The Female Quotient with woman-powered copywriting has “Influential”. This is proof that AI won’t take a woman’s job; a woman who knows AI will.”

Well what a surprise. AI is biased. Nobody should be surprised by this. What it enforces is that those writing algorithms should be representative of society to counter bias and narrow perspectives. We have a long way to go to achieve this so safe guards are needed as AI is used more widely. We could start with engaging our brains and question, question and question as well as triangulate verified sources of information.

What do you think of the article's claims? To be blunt, I think the reason young men are not dating women is not because of AI girlfriends, but because they don't have jobs. Isn't it more likely that not having a job and not having a steady income is the reason why they don't have a girlfriend? Even though this article is about the United States, In Korea, young people are using the best technology in the world, but I don't think AI is the reason they aren't getting girlfriends. In other words, I think we're blaming social and economic issues on technology.

So sorry we were not able to go live today. Watch this space for Elaine SEALE-MCKEND Kerrin Miller and Lata Parbhoo in discussion on why emotions matter at work - for everyone - and are no longer 'the f word'. Videos up shortly. We navigated our emotions - frustration, disappointment, anger, shame - to have a conversations centred on how emotions are data. And, in an age of digitisation and generative AI, how emotions can add a distinctly human edge to building connection and belonging. We also covered the 'emotional labour' of many women at work, and how to build emotional agility more widely in teams and organisations. See you to continue the conversation - live - in July. #emotionalagility #emotions #emotionsatwork

NEW ANALYSIS ON SOCIAL, ENTERTAINMENT, & TECH: Gen Z’s ability to dictate cultural trends and reshape consumer behavior is only increasing. To help brands better understand this generation’s digital behaviors, see the new report below with curated data on how Gen Zers are using social media, where they learn about new things, their thoughts on generative AI, and whether they’ll continue to be a headache for sports executives. We surveyed 1,002 Gen Z respondents between the ages of 13 and 26, seeking their opinions on four major topics: social media, entertainment, generative AI and sports.

AI Girlfriends Trend - AI girlfriends are ascending, with many articles discussing the implications of the trend on society and human relationships. The under 30 demographic, being the most tech-savvy and likely to be single, are turning to virtual companionship, with 63% of men under 30 describing themselves as single, compared to 34% of women in the same age group. https://lnkd.in/dXE62qiK