Hypothesis Group

Lately we’ve been working with a lot of clients on Brand Strategy. Branding and Marketing are closely related, but often get confused. Here are some reminders about the magic of brand building and the differences between branding and marketing. #branding, #marketing, #marketresearch

Thanks to all who came out to the WIRE Seattle event last week. Our co-sponsors Fieldwork Seattle provided a beautiful space for talking about in-person qualitative research. When used well, in-person research allows us to read the unspoken, immerse in a local market, create spaces that inspire, and work in real time (and real life) with stakeholders. How has your use of in-person research evolved? #qualitative, #marketresearch

While brainstorms can be powerful ways to align a team and generate new ideas, how many of us have walked away from one feeling stumped, defeated, or that our voices weren't heard? Whether you're launching a new product, rethinking an internal process, or optimizing your marketing strategy, these tips can ensure your brainstorming is inclusive, expansive, and actionable. #brainstorming, #marketresearch, #strategy

Our Base Camp Quant Operations team helps us all write better survey questions. Here are some killer tips from the team!

Your data are only as good as the surveys you build to collect them. Here's how we write better survey questions to protect data quality. Have a project or challenge you'd like to discuss? Get in touch! #infographics #surveysays #marketresearch

Survey questions can easily be misinterpreted but you can improve your survey quality by following these 3 simple steps. What are your best survey-writing tips? Comment below 👇 #marketresearch #surveysays

Join us on July 9 at 5pm as our very own Faith Vickery discusses the Power of In-Person Qual at Wire Seattle. Click the image for registration details! #womeninresearch #qualitativeresearch

Hypothesis has conducted research in more than 30 countries across 6 continents. We're sharing our top tips for successful international online fieldwork. What else do you consider when conducting online research outside the US?  #marketresearch #surveydesign #marketresearchtips

Here's a roundup of the infographics we posted this month that highlight some of the work from our in-house Advanced Analytics team, Braintrust. Braintrust's purpose is to enhance the value of primary research by connecting data to business outcomes, customer behavior, and syndicated data. If you have questions or projects you'd like to discuss, reach out to Toby Zhang! #infographics #marketresearch #analytics #marketingscience

Discrete Choice Modeling (DCM) is a powerful technique for innovation and optimization. Here’s an overview of how we use it to help our clients. Have you ever used this technique? Have you found it useful? Let us know in the comments or reach out to Toby Zhang for more info. #MarketResearch #Analytics #Innovation #ProductDevelopment