Magid AD.VANTAGE’s Post

🏎️ Formula 1 is keeping us on the edge of our seats! The F1 Miami Grand Prix telecast on @ABC not only sets a new US 🇺🇸 F1 viewership record, but also becomes one of the most engaging sessions we have monitored so far! The session’s Emotional Impact Score (EIS) of 632 puts this record-breaking live broadcast:    ➡️ 21% above our US TV benchmark,    ➡️ 26% above our US TV Sports benchmark, and    ➡️ 26% above our US TV Motorsports benchmark. Just like the races themselves, emotions drive the sports industry. Live coverage of sports is, by far, the most important value generator in sports. Understanding which broadcast choices emotionally engage viewers and leave them glued to their seats helps in making strategic production choices and maximizing revenue opportunities. 🏁 See what engages viewers. https://lnkd.in/diSR_zWe #F1 #Formula1 #MiamiGrandPrix #MiamiGP #audienceinsights #emotionalimpact #mediameasurement

A very good economic reason to merge CONCACAF and CONMEBOL into a single American confederation. Copa America still delivering for Fox, Univision Copa America 2024 is averaging 1.09 million viewers on FOX and FS1 through Tuesday’s matches, up 421% from the same point in 2021 (209K) and up 39% from 2016 (784K). Tuesday’s Argentina-Chile match averaged 1.15 million viewers on FS1, peaking at 1.48 million in the 10:45 PM ET quarter-hour — the network’s fourth-largest audience for a soccer match that did not involve the United States or take place during the World Cup. Canada-Peru led in with 749,000, peaking at 977,000 in the 7:45 quarter-hour. Shifting to coverage on the Univision networks, Mexico-Jamaica led the opening weekend slate with 2.5 million across Univision and TUDN on Saturday — the most-watched telecast of the year of any kind on Spanish-language television. Argentina-Canada placed second with 1.83 million viewers on Friday, up 26% from the opening match in 2021. The United States-Bolivia match that averaged a tournament-high 3.2 million on FOX also drew 1.5 million on Univision and TUDN. Source: https://lnkd.in/gdkJRu6a).

Nobodies: "n0 boDy WilL WatCH w0M3ns SpoRt" OzTAM: "There was a total of 11.15 million viewers watching at one point" What were the other 14,540,000 so-called Australians doing last night? But seriously, last night's Matildas match was many things, including a tough World Cup Semi-Final loss, another source of pride from this amazing team of athletes, coaches, and support staff, and the most watched free-to-air TV program in Australia since the current ratings system began in 2001. On a commercial level, clearly this whole event and the success of the Matildas has been an excellent outcome for the free-to-air broadcaster, Seven West Media. Seven bought a 15 game package of free-to-air rights from Optus Sport for an estimated AU$4-5 million, or an average fee per game of AU$266,667-333,333. This is a phenomenal deal for Seven, especially as estimates for what Optus Sport paid range from AU$10-60 million. It wouldn't be a great leap to say that the event's broadcast partners - Adidas, Hyundai, Rexona, Qantas, Cadbury, Coca-Cola, Kia, McDonald’s, Visa and Xero - are also enjoying the ride. Bring on Sweden, and good luck to England and Spain. More information: https://lnkd.in/gnRiyeas

Dive into the latest happenings from the world of sports with our latest weekly roundup. From groundbreaking match results to off-field insights, keep up-to-date with the sports headlines that matter most. Read it Here 👉 https://lnkd.in/gNfrKBxy #SportsNews #WeeklyRoundup #SportsUpdate #Athletes #SportsIndustry #AboveAndBeyondGroup

Racing to social media success, a webinar put on by the SCCA, is just one of the features this week in the Business of Being a Race Driver. You will also understand the difference between sponsors and investors as well as what is considered athlete sponsorship and how it benefits brands. #motorsportsponsorship #motorsportmarketing #branding

🌟 Sportrons – Where passion meets strategy in sports marketing! ONE CALL is all it takes to start your brand's winning journey. 🚀 #PassionAndStrategy

🌟 Sportrons – Where passion meets strategy in sports marketing! ONE CALL is all it takes to start your brand's winning journey. 🚀 #PassionAndStrategy

How to Build a Brand New Sport | Next in Sports

The business of Formula 1 is BOOMING. 📈 The sports revenue has increased to US$887m in Q3, a year-over-year increase of 24%. A large factor in this success is 8 races being held in the third quarter of the year this season, as opposed to 7 last season. There has been a lot of large sum activity in the quarter: 🇧🇷 The contract for the Brazilian Grand Prix in São Paulo has been extended until 2030 📺 DAZN took exclusive broadcasting rights in Spain 🇺🇸 American Express came onboard as a regional partner in the Americas  🛞 The Pirelli tyre supply deal has been renewed until 2027 🏁 The all new all-female F1 Academy series has taken on investment  💲 F1 acquired Quint.Events for $313 million 🎲 Formula 1 also recently made the bold move to not have a promoter run event in Las Vegas, owning the promotional themselves. This means F1 is fronting all the costs for the event, such as track and paddock build (rumored to be $240 million). In Q3 alone there was $8 million worth of costs associated with the Las Vegas Grand Prix, making the YoY increase even more impressive. With F1 owning all the commercials around the race in Nevada, will there be an even more profitable Q4 for the Championship? #Formula1 #SportBusiness 

🌟 Sportrons – Where passion meets strategy in sports marketing! ONE CALL is all it takes to start your brand's winning journey. 🚀 #PassionAndStrategy