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Gearing up for July 4th sales? 🇺🇲 Our consumer research reveals it's an optimal opportunity, with 81% of consumers aware of sales around this holiday & 60% actively planning to participate. AD.VANTAGE research indicates that parents with children at home who earn approximately $50-75K annually are particularly responsive to 4th of July sale messaging. Get more out of this insight by turning it into targeted messaging copy here: https://lnkd.in/gAv5b2qa #July4th #ConsumerResearch #SalesOpportunity

  • Who To Target for a July 4th Sale
Likely to Make a Purchase
Parents with Children at Home
66%
$
$50,000-$75,000
Household Income
65%
Magid | AD.VANTAGE
AD.VANTAGE
AWARENESS OF
4TH OF JULY SALES
81%
PARTICIPATION IN
4TH OF JULY SALES
60%
Awareness and participation both come in higher than other holidays so far this year:
Father's Day: 79%
Memorial Day Weekend: 72%
President's Day Weekend: 57%
New Year's Day: 56%
Valentine's Day: 47%
Father's Day: 57%
Memorial Day Weekend: 51%
New Year's Day: 38%
Valentine's Day: 33%
President's Day Weekend: 33%

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