Magid AD.VANTAGE’s Post

Survey says…You need to perform more surveys.   You have no idea why your messaging isn’t connecting. You don’t know where you fit in the competitive landscape. You know you’re too reactive and not proactive.   All of these issues and more can be resolved through surveying your prospects. Whether it's general market surveys, competitive positioning or readiness assessments, surveys shed important light on what you need to know to make your marketing most effective. But surveys take time and can be expensive if you don’t have lists with your target personas.   We can help. We're just a click (or call) away. https://lnkd.in/epcdtcYN #MarketingTips #MarketingServicesAgency #MarketingAgency #Marketing #Surveys #SurveyHelp #MarketingStrategy

As you can see from our posts, we service a variety of clients. The underlying thread however are these positive reviews. We appreciate each and everyone, as we do our vast client base. Happy Monday! #digitalads #digitaladagency #digitalmarketing #marketinggoals #smallbusiness #digitalmarketing

An effective executive summary accomplishes 2 things: 1) It ensures your most vital marketing metrics and KPIs get seen. 2) It QUICKLY instills confidence in clients/stakeholders that you have a handle on delivering results. So, how do you craft a powerful executive summary? ✔️Focus first on the core KPIs, like revenue, return on ad spend, conversions, etc. Concisely summarize the performance of these top 1-2 metrics upfront. ✔️Support it with high-level percentages or figures that are true outliers - signs of exceptional success or areas that need to be addressed. Look at the biggest percent differences both up and down and start your analysis from there. #Executivesummary #Marketingreports #Marketingtips

Seeking the truth about your brand's performance? Uncover hidden opportunities and unlock your business's full potential with a FREE Account Audit! 🔎 At House of Brands Media, we're offering you the chance to gain valuable insights into your brand's online presence. Our expert team will analyze your accounts, identify areas for improvement, and provide actionable recommendations to boost your results. Don't settle for mediocrity. Take the first step towards growth and success by scheduling your FREE Account Audit today. Together, we'll delve into the data, uncover untapped opportunities, and develop a winning strategy tailored to your unique business goals. Visit our website at https://lnkd.in/dWqfZG24 to claim your FREE Account Audit and start maximizing your brand's performance. Let's elevate your business to new heights! #FreeAccountAudit #BrandPerformance #BusinessInsights #UnlockOpportunities #houseofbrandsmedia #MarketingAgency

To add a little tip here. Make sure that the selected products/services fall into different categories of your competitors. This will help you make a rich analysis based on the versatility of data obtained. Select the best product in each category if you want to be the best or the average in each category if you want to just be an average product provider. This will help you see your product from users' views during their research journey for solution and allow you position strategically. Your competitors are in any of these categories 👇. -Direct competitors (Same market, Same product) -Indirect competitors (Same audience (in terms of niche), different product) -Potential competitors (Different audience, Same product) -Substitute Competitors (Same audience (in terms of locality), different product)

Find out essential insights about your competitors so you stay one step ahead. With Locowise, you can discover: 🌟 When they're likely to post next 🌟 How their accounts are growing 🌟 What works well for them and what doesn't Is this the support you need? ➡️ https://ow.ly/19yt50Qptyu #competitorinsights #competitorbenchmarking #marketresearch #marketinsights #socialmediamanagement

Navigate the buyer journey like a pro! Dive into our blog post where we unravel the intricacies of understanding the buyer journey. From awareness to decision-making, we've mapped out the key stages so you can empower your marketing strategy. https://lnkd.in/eY-3jQHg #BuyerJourney #MarketingStrategy #CustomerExperience #customerjourney #marketingblog #decisionmaking #awarenessstage #marketingpractices #marketingtips

Every year, we go out into the field to understand the biggest pain points and priorities for both agencies and clients. This year, we took data from the 2024, 2019, and 2014 Agency Edge Research studies to compare how client expectations have changed over the years.  This year, the burning issue was client-agency trust — what clients look for in an agency, how an agency can retain clients, and what causes a client to look elsewhere for another agency.  To help make sense of all the changes, Susan Baier from Audience Audit joins us to discuss what agencies can do and are already doing to impress clients. We'll break down the three distinct client segments that emerged, their unique attitudes towards agencies, and what factors drive their decision to hire or fire an agency partner. We also discuss how to position your agency for better alignment with client priorities. If you’re looking to learn how to better position yourself to win and retain more clients in 2024 and beyond, don’t miss our deep dive into the data to gain a competitive edge in your agency. https://bit.ly/4aYTJfn [Sponsored by White Label IQ: https://bit.ly/3abMMrU]

I will never forgive John James for putting CRO in the ‘dry’ quadrant. 😂 In all seriousness, this chart is so on point. Particularly in terms of things that get prioritised because they’re politically visible. I’ve found over the years that content is super easy to sell because clients can share it internally and say, “Look, more content!” And everyone goes, “Yayyy, more content!” Meanwhile, things like customer research and CRO are always hard to pitch despite having massive long-term benefits. Definitely worth cross-referencing this chart with your 2024 plans. 👍 #marketing #strategy

I’ve been seeing a ton of hate on MER on my feed lately. I want to go to bat for MER just a little here. Yes, there are more granular ways of justifying ad spend and ad performance such as looking at bottom line profitability numbers. In a world where marketing spend is seen as a line item rather than a contribution, MER helps bridge the gap with a few points: 1.) MER is a single number that makes sense to clients. This doesn’t mean ignore profitability, but use MER as a single number for the client to understand where we need to be to turn a profit. 2.) If this number goes down, that means you’re less efficient with spend than before. Easy to explain to your entire team. Plain and simple to set a baseline for where you need to be. 3.) I’ve had clients where I don’t have access to profit numbers and total costs. It’s hard for me to gauge profitability without seeing those metrics with my own two eyes. So I have to keep asking “were we profitable at this level?”. If it’s a yes or no, then we have a baseline to work with from there.