2 min read: We spoke with more than 2000 adults about AI. Curious to know what they think? #knowwhatspossible #audience #news #AI #future #content
SmithGeiger Group
Market Research
Westlake Village, California 1,444 followers
Unbiased. Comprehensive. Precise. Actionable. Timely.
About us
The SmithGeiger Group is a collaborative community of inquisitive thinkers, driven by data to secure your success. We have built our community around scientists, storytellers, designers, investigators, and strategists. Through quantitative and qualitative insights and strategic consulting, we build audiences, brands, and revenue for our clients. From media, mobile, and retail, to technology, finance and government, our research and insights build audiences, consumer bases, and shape the world’s most recognized brands. Every study we undertake is as nuanced and unique as the individual clients we serve. We never lose sight of the people behind the numbers and offer a multitude of ways to reveal a deep and personal understanding of what drives their behaviors and motivations. Finding the right answers requires asking the right questions. Unbiased. Comprehensive. Precise. Actionable. Timely.
- Website
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https://smithgeigergroup.com/
External link for SmithGeiger Group
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Westlake Village, California
- Type
- Privately Held
- Founded
- 2001
- Specialties
- market research, media research, consulting, strategic counsel, digital media strategies, and social media
Locations
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Primary
31365 Oak Crest Dr
Westlake Village, California 91361, US
Employees at SmithGeiger Group
Updates
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In his latest MediaPost column, our colleague Aaron Paquette suggests some different things to watch during this summer's scripted content desert. #knowwhatspossible #tv #digital #streaming #content #marketing #audiences #socialmedia #sports
My latest #MediaPost column, about how and why this is the strange summer with few hit movies, TV shows, songs or tours. #Media #Entertainment #PopCulture #Marketing #GenZ #Music #LiveEvents #BrandMarketing #TaylorSwift
The Long, Hot, Hitless Summer
Aaron Paquette on LinkedIn
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2 min read: In this month's MediaPost column, our colleague Aaron Paquette tackles this year's baby bust and factors playing into starting a family... or not. #knowwhatspossible #marketing #GenZMarketing #families #worklifebalance
My latest #MediaPost column, about the Great #Baby Bust of 2024, and why so many people are deciding not to have kids. #Parenting #Childrearing #WorkLifeBalance #Demographics #Marketing #GenZMarketing #Families
Why Is Nobody Having Kids?
Aaron Paquette on LinkedIn
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2 min read: Our terrific colleague Aaron Paquette has published his next MediaPost column focused on Gen Z and post-high school options (not necessarily college!). #GenZ #college #trades #marketing #brand #positioning
My latest #MediaPost column, on why #GenZ is skipping #college and joining the #trades instead. #GenZMarketing #GenZTrends #ConsumerTrends #ConsumerMarketing #Demographics #WorkforceTrends #BlueCollar
Gen Z Joins The Trades
Aaron Paquette on LinkedIn
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If you are heading to NAB.
EVP Digital Strategies AI SmithGeiger/Accelerate - Helping storytellers grow their impact | Generative AI, LLM, Synthetic Media, Audience Insights, OTT/Streaming, Mobile, Revenue, Analytics/Metrics - We Attack Problems
Hope we see you at NAB. Sarah C. Foss Kathy Eagle Cavender Mary Rogers tackle operational, sales and marketing uses of AI. https://lnkd.in/eQ_X2nDq
AI Strategies for Sales, Marketing and Operations - How to Leverage AI to Increase Revenue and Improve Efficiencies - 2024 NAB Show
nab24.mapyourshow.com
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2 min read: Our colleague Aaron Paquette tackles AI chatbots in his most recent MediaPost column and how brands can enhance the experience. #AI #brands #relationships #dating #VR #generativeai #knowwhatspossible
My latest #mediapost column, about #ai, #aichatbots, and...the humans who fall in love with them. #virtualassistant #siri #virtualreality #relationships #dating #genz #consumertrends #generativeai
Humans (Literally) Love AI
Aaron Paquette on LinkedIn
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2 min read: In conjunction with the Donald W. Reynolds Journalism Institute, we are proud to announce results of our robust survey, seeking solutions to burnout in newsrooms. #knowwhatspossible #journalism
Addressing burnout in journalism means flexible shifts, more supportive culture — results of large-scale survey from RJI and SmithGeiger
https://rjionline.org
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3 min read: We recently partnered with our friends at ESPN to provide fan insights in advance of the Super Bowl. How will Americans partake in Super Bowl LVIII festivities? Will you be participating in some of the same activities this Sunday? #knowwhatspossible #NFL #food #parties #socialmedia #marketing #promotions #chiefs #49ers Dave Smith Seth Geiger Chris Lang Dan Reines Aaron Paquette Audra Levi Priluck Michael Vamosy
To party or not to party: Fan survey reveals how Americans will partake in Super Bowl LVIII festivities
espn.com
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2 min read: In this month's MediaPost column, our talented colleague Aaron Paquette tackles the fountain of youth, Gen Z vs Millennials. #knowwhatspossible #socialmedia #health #beauty #vaping
My newest #MediaPost column, which answers the question that's gone viral on #socialmedia: why does #GenZ look so old? #GenZMarketing #socialmediamarketing #instagram #millennials #beautybusiness #beautytrends #beautyindustry #selfimprovement #healthandwellness #vaping
Why Does Gen Z Look So Old?
Aaron Paquette on LinkedIn
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We are proud to sponsor and look forward to attending the Media Insights & Engagement Conference in Coral Gables! Hope you'll join us on Tuesday, January 23, when our colleague Aaron Paquette will be introducing the track "Future Media Trends". Please use our discount code SG15 for 15% off! https://lnkd.in/dVx4TTB #knowwhatspossible #media #tech #streaming #content #audience #future #advertising #brands Chris Lang Dan Reines Audra Levi Priluck
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