Maxwell Anderson’s Post

With very few exceptions, I'd hope we can all agree that in 2024 it's not REALLY software if your developers have to check in code to make it work. And yet, that is the exactly the standard the privacy community has somehow come to accept. If you are a privacy pro and have a SAAS contract that feels more like services as a service, there is hope. An army of implementation service workers and one off patches to augment the solution you just dropped thousands on is the mark of mediocrity. Join us at Ketch and reduce your total cost of ownership with #realsoftware.

As the co-founder and head of product at Ketch, I've been observing a frustrating trend in the privacy software market that I believe warrants a discussion. Let's dive into it. Small cookie banner providers are driving down the perceived value of privacy software. They're offering solutions for as low as $100-$200 a month. On the surface, this sounds like a steal, right? But here’s the kicker – these low-cost options just don’t cut it when it comes to true compliance and enabling permission data throughout your business. It's like comparing a tricycle to a high-performance vehicle. Sure, both have wheels, but only one is going to get you where you need to go with speed, efficiency, and safety. The hundred-dollar cookie banners? They might get you a compliance “check” on the surface, but there’s nothing under the hood. So, what gives? Why are we letting these tricycles set the pace in a race meant for high-performance vehicles? I'm curious to hear other opinions. Do you think the market is undervaluing privacy software? Let's talk about it. 🚀 #dataprivacy #privacytech

Thinking IAB frameworks = compliance? ✅ Think again! There's a common misconception: IAB frameworks are the be-all and end-all of consent orchestration. “If I just use the IAB, I covered by consent obligations, right?” Wrong! In reality? IAB frameworks are just one piece of the puzzle. Here's the truth: 🛒 As an e-commerce/retail brand, you collect data beyond cookies. 💻 This data gets passed to systems like CDPs, DMPs, and DSPs for further processing. 🚫 IAB frameworks don't at all address how consent is handled within these systems for the marketer. This means relying solely on IAB frameworks leaves a major gap in your compliance, and more importantly your CONSUMER EXPERIENCE. ❓What's the solution? You need a comprehensive approach to consent orchestration that goes beyond cookies. Look for a solution that helps you manage consent across all your data collection points and ensures it's respected by all your data partners. Don't let cookie consent be your only focus! Let’s talk - Contact us at Ketch: https://lnkd.in/g9KtmUEn

🛑 Most e-commerce/retail businesses are falling short of privacy compliance—ignoring consent enforcement. Businesses focus solely on cookie consent and miss out on consent enforcement (or consent orchestration). —-------------- Hey, ecommerce brands: if you think data privacy = cookie banners, you’re missing out on CX gains and revenue efficiency. Forget about the surface-level cookie banners. There’s a way to get real business impact from your data privacy strategy. ❓What are brands getting wrong? 🚫 Wasting ad revenue on opted-out consumers   When brands fail to prioritize consent orchestration–connecting visitor consent signals to marketing techstack systems and apps–they risk wasting media spend on users that haven’t consented, and will never buy. 💡Checking the box on cookie consent…and that’s it Most ecommerce teams are slapping a cookie banner on their website and calling it a day, when instead they could be creating a consumer-centric consent journey, tying consent to first-party data collection and value customers. 🤷♂️Why should you care? Getting data privacy wrong has major negative impacts: more unsubscribes, slower websites, and wasted ad revenue. Get it right, and data privacy can be a true lever for increasing your access to permissioned data for biz growth. The good news? This isn’t as hard as it sounds. It just requires the right cross-functional team and the right techstack. Ketch is the best privacy software for retail and ecommerce brands that need an easy, modern solution to satisfying privacy requirements with a customer-centric approach to data collection and growth. Book a demo with a privacy expert: https://lnkd.in/gPA66Y_V

I am so excited to learn the news of Fund II by super{set}! Having been one of the lucky folks that was part of Fund I, I’m thrilled to know that there will be even more companies created out of this program.   I’m not normally much of a hype man, but it feels warranted on the heels of this news; super{set} gave me an incredible opportunity to stretch beyond my wildest dreams and become a founder of a company. At every moment where I have faced adversity, Tom Chavez, Vivek Vaidya, and Jeremy Klein have been there to help me through. I can’t imagine a more compelling model for aspiring (or even those on the cusp of aspiring) entrepreneurs looking to enter the fast lane of growth.   I’m so grateful for my experience - to all the future super{set} founders to come, congratulations! I’m looking forward to working with you! 😊 https://lnkd.in/g75ZM_9m

Is your organization's once-a-year privacy audit really enough? Learn how to ensure compliance every single day, of every single year. 🔒 📈 https://lnkd.in/gqyP6sNY