Maxwell Anderson’s Post

The provider of the cookie bar may be considered a joint data controller. In its March ruling, the Court of Justice of the European Union (CJEU) focused on the position of the industry body IAB Europe, which provides the so-called Transparency Consent Framework (TCF) - an ecosystem of thousands of websites and partners relying on consent collected through their cookie bar. Simply put, if you consent to marketing on this bar through the IAB cookie bar, you have likely given consent to hundreds of other companies that are part of this ecosystem. The CJEU has ruled that the transmission of the so-called TC String, which transmits information about a website visitor's preferences on the cookie bar and is associated with an identifier such as the IP address of the device, allows the identification of the data subject and is thus personal data. The fact that, without an external contribution, the sectoral organisation holding this string cannot access the data processed by its members within the framework of the rules it has established, nor combine that string with other elements, does not mean that the same string would not constitute personal data. The CJEU determined that in this case, IAB Europe acts as a joint controller, since it provides the framework of rules to ensure the compliance of the processing of personal data and, in parallel, promotes and facilitates the sale of the purchase of advertising space on the internet by the said members of this framework. A conventional cookie bar, which does not share data with hundreds of ecosystem partners, would obviously not be a joint controller. What will be the impact of this decision in your opinion? 🤔

🚀 Navigating the Future: Preparing for Google's 3rd Party Cookie Deprecation Delay 🚀 Our latest blog dives into what Google's delay on removing third-party cookies until 2025 means for us. While the delay is a bit of a breather, it's super important for brands and agencies to start getting ready for a future without cookies. In this article, we discuss: 🔑 Unlocking the potential of first-party data 🤝 Leveraging ABM partnerships for first-party research 📈 Keeping your data fresh for the best results 🔍 Updating your segmentation strategies to stay ahead 📊 Switching to new, more relevant metrics 💰 Rethinking budget plans to fit the data-driven world Check out the full article to learn more and stay ahead of the curve: https://lnkd.in/g235GzzQ #DigitalMarketing #DataStrategy #ThirdPartyCookies #MarketingTrends #JustGlobal

Ad spend is increasing by 20 % in the second half of 2023 but marketers are still wasting more than 20b$ in ad spend as per a global report by ANA. 😰🫣 What’s the point of increasing ad spend without maximizing effectiveness? 🧐 An Advertisers CDP is the need of the hour ⏳to build an ad to transact journey of the customer and help eliminate wasted ad spends that do nothing to move the needle on business impact 💥 ReBid is an Advertisers CDP that provides this ad to transact view and helps marrying ad campaign data to your customer journeys which other CDPs don’t. Don’t believe us? Setup a demo with us to see it action here -> https://lnkd.in/dx6ikBDC

📢 In case you missed it, #IAB just released their latest research study on "The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange"!🎉 Based on a survey of over 1,500 consumers, the study uncovered several key insights into consumers' thoughts and preferences regarding their personal data and digital advertising. Here are some of the highlights from the report: 📌 Consumers appreciate the free and open, ad-supported internet. 📌 Consumers are averse to paying for online services that are currently free. 📌 Consumers prefer sharing their data for personalized services. 📌 Half of consumers believe that websites and apps do not provide enough information about how their data is used and protected. 📌 Gen Z requires education on data's role in the free and open, ad-supported internet as they are less aware of what personal data means and the role of advertising. To learn more about this study and its findings, check out the full report here: https://bit.ly/3SkV4Wv #digitalmarketing #dataprivacy #onlineservices #consumerpreferences #personalization

📢 Join our online panel discussion on the Digital Markets Act and its impact on online marketing. 🌐 Get ready to navigate the changes in user consent and data management imposed by the DMA. Prepare your business for compliance, secure your market operations, and elevate your ROI. 🚀 🟡 Discover how DMA will reshape online marketing 🟡 Understand why it's crucial for marketers to get ready 🟡 Learn to set up an automated consent solution for DMA readiness TITLE: "Digital Markets Act and its impact on online marketing – improve results and opt-in rates in the new digital era" 🗓️ Date: 5 December, 2023 (Tuesday) ⏰ Time: 4 pm CET (10 am ET) 📍 Location: Online (link sent to registered attendees) Experts: Tilman Harmeling, Senior Expert Privacy at Usercentrics Sandra Wojciechowska, Data Protection Officer at e-dialog Richard van der Velde, Technical support lead at Usercentrics Lukas Gilbert, Senior Customer Success Executive at Usercentrics Unlock the secrets to compliance and increased opt-in rates! Register now to secure your spot. 👉 https://bit.ly/3usXeLP #Webinar #DigitalMarketsAct #UserConsent #DataPrivacy #MarketingOnline

Marketing friends in the North West: Are you worried about the cookieless future? Join us at Uplift™ | Websites With Impact event next week, where Cassie (Syrenis Ltd) Mackenzie Hull will be hosting a talk on "Navigating Compliance in a Cookieless Future." Learn how to build a robust first-party data strategy to stay compliant and ahead in the evolving digital landscape. Don't miss out on this opportunity to gain valuable insights! #cookies #firstpartydata #compliance

2024 is probably the year of Privacy in Digital Marketing and we think that two groundbreaking developments are steering the ship: 1. 🍪 Phase-Out of Third-Party Cookies: Google's bold move to start phasing out third-party cookies (beginning with 1% of users) is revolutionizing how we approach user data. This shift highlights the need for more privacy-conscious and innovative advertising strategies. 2. Digital Markets Act (DMA) Rollout: As of March 2024, the DMA is in full swing in the EU. This legislation is all about promoting fair competition and giving users more power over their data. It's a significant pivot point for tech giants and a call to action for marketers to adapt to new compliance standards. 🌟 What's our take? - There's a growing emphasis on first-party data, emphasizing direct and meaningful engagement with our audience. - We're exploring new and creative ways to target and measure ad effectiveness while respecting user privacy: Consent Mode, Enhanced Conversions, or Server-Side Tracking. As an agency, we are assisting our partners in adapting to a new digital environment and leveraging these changes to foster more meaningful and transparent connections with their customers. #PrivacyInMarketing2024 #DigitalEthics #UnitedMediaServices

Takeaways from Marketing Camp 🚀 Last week, Lars and I had the opportunity to engage with a lot of great marketers about cookies, compliance, and Consent Mode v2. We also had the chance to perform some on-the-spot compliance checks. Here are the main takeaways. 🔒 There is significantly more willingness and desire to understand cookie regulations and ensure compliance. Yay!! 🔊Many Google Ads advertisers still haven't implemented Consent Mode v2, which could ultimately lead to Google suspending their advertising accounts. ✍️ Companies are becoming more aware of what they write in their cookie banners, both to ensure compliance and to give website visitors a good first impression of the website. Some companies are even testing different messaging to maximize their consent rates. ❌ Many are unaware that their website sets marketing and statistics cookies before consent is given. 📈 Server-side tracking and a first-party data strategy have transitioned from being mere talking points to becoming central components of digital marketing strategies. I'm excited to see that the industry is moving towards more and better compliance and effective data strategies! 🎉 #digitalmarketing #cookiebanner #cookiecompliance

📢 Our CMO, Adelina Peltea, recently delivered an insightful presentation at Demand Conf 2024 on "The Rise of Privacy-Led Marketing and Its Impact on Demand Gen Strategies." 🔍 Watch the recording and learn all about the crucial role of privacy and user consent in demand generation. Adelina covered what privacy-led marketing looks like in the real world and how to adjust your marketing strategies to meet both privacy requirements and customer needs. You will also learn: ✨ How to foster trust with users with transparency and preference management ✨ How to comply with privacy requirements like Google’s EU user consent policy ✨ What new regulations are coming up and why you should be aware ✨ How to make consent management work for the benefit of your business operations ✨ How to compliantly use tools like Google AdSense, Google Analytics, and Google AdMob for effective privacy-led marketing A highlight from Adelina’s presentation: 🗣️ “Data privacy is here to stay. Users care about their data, regulations are spreading across the world, and this is a new normal that marketers will have to deal with.” Watch the presentation and get ahead of the critical evolution toward privacy-led marketing: 👉 https://bit.ly/4bw69ww #PrivacyLedMarketing #Marketing #DigitalMarketing #Advertising #DemandConf2024 #UserConsent #ConsentMarketing

The enforcement of the Digital Markets Act (DMA) in the European Economic Area from March 6, 2024 is bringing some changes to the ways in which Google intends to make advertising on its technologies work. In our latest insights, Head of Google Practice Femi Taiwo shares the necessary steps brands need to take in order to ensure their marketing activities are not interrupted.