Maxwell Anderson’s Post

What are the key signs that it’s time to purchase data mapping software? Depending on the size of your project or company, it might be possible to keep up with manual data mapping, via spreadsheets or otherwise. But here are a couple key turning points that should trigger the start of a software search: ➔ You’ve tried manual data projects multiple times: Consider upgrading to data mapping software if you've struggled with manual mapping before, especially if your company is larger or evolving. ➔ You have 3 or more people working on the initiative: Investing in data mapping software can optimize your resources and streamline the process for your team. Navigating the data mapping market can be intimidating. Want more data mapping selection tips? Continue reading on the Ketch blog: https://gag.gl/BosQ0G #DataMapping #DataManagement #DataPrivacy

Reflecting on Friday’s visit from Senator Richard Blumenthal in the Ketch HQ, I’m reminded of the power of dialogue and diverse perspectives in shaping our privacy landscape. 💡 From day one of planning this visit, my goal was to bridge the gap between legislators and innovative tech companies like ours. It’s crucial that voices beyond the giants of Silicon Valley shape our data privacy laws. After all, innovation doesn’t just happen in the sprawling campuses of Google or Apple; it’s alive and thriving here at Ketch. I’m deeply grateful to Senator Blumenthal for prioritizing this conversation and showing a genuine willingness to collaborate with us. It's a refreshing reminder that thoughtful policy can be driven by more than just deep pockets—it can be fueled by genuine innovation and a commitment to the public good. A heartfelt thank you, Senator, for engaging with us and considering diverse viewpoints in your work. Your commitment to understanding the nuances of data privacy from all angles doesn’t just resonate with us at Ketch—it’s a hopeful sign for all who believe in the potential of technology to enhance privacy rights. #DataPrivacy #Innovation #Legislation

With very few exceptions, I'd hope we can all agree that in 2024 it's not REALLY software if your developers have to check in code to make it work. And yet, that is the exactly the standard the privacy community has somehow come to accept. If you are a privacy pro and have a SAAS contract that feels more like services as a service, there is hope. An army of implementation service workers and one off patches to augment the solution you just dropped thousands on is the mark of mediocrity. Join us at Ketch and reduce your total cost of ownership with #realsoftware.

🚀 Exciting Product Update from Ketch 🚀 💡 Imagine this: You're driving a car from the '90s. It’s clunky, requires constant manual adjustments, and doesn’t quite match your style. Now, imagine upgrading to a sleek, self-driving electric car that not only looks good but takes care of all the heavy lifting for you. That’s the transformation we’re bringing to privacy management with Ketch Privacy Experiences. 🆕 I’m thrilled to introduce you to our latest innovation: Ketch Privacy Experiences. In today’s fragmented privacy landscape, brands need tools that are not just compliant but also flexible, user-friendly, and just look great in the consumer journey context. Ketch Privacy Experiences is a breakthrough in no-code privacy management, designed to empower non-technical teams to create and manage privacy experiences that align perfectly with their brand. Here’s a glimpse of what’s available: 🔹 400+ customization options: Personalize every aspect of your consent experience to make it as unique as your brand. 🔹 On-brand preference centers: Build centralized, fully customizable hubs for all your privacy program elements. 🔹 Responsive SDKs: Automatic updates for iOS, Android, and React, reducing your reliance on developers and constant upgrades. 🔹 Instant Preview: With our real-time WYSIWYG editor, see your changes instantly across different themes, languages, and devices. Say goodbye to the old, clunky ways of managing privacy and say hello to seamless, stylish, and super-efficient privacy management with Ketch Privacy Experiences. Join us in reshaping the future of privacy, permissioning, and consent. 👇 Watch below to learn more. https://lnkd.in/gEcZH5D9 #privacytech #dataprivacy #nocode

As the co-founder and head of product at Ketch, I've been observing a frustrating trend in the privacy software market that I believe warrants a discussion. Let's dive into it. Small cookie banner providers are driving down the perceived value of privacy software. They're offering solutions for as low as $100-$200 a month. On the surface, this sounds like a steal, right? But here’s the kicker – these low-cost options just don’t cut it when it comes to true compliance and enabling permission data throughout your business. It's like comparing a tricycle to a high-performance vehicle. Sure, both have wheels, but only one is going to get you where you need to go with speed, efficiency, and safety. The hundred-dollar cookie banners? They might get you a compliance “check” on the surface, but there’s nothing under the hood. So, what gives? Why are we letting these tricycles set the pace in a race meant for high-performance vehicles? I'm curious to hear other opinions. Do you think the market is undervaluing privacy software? Let's talk about it. 🚀 #dataprivacy #privacytech

Thinking IAB frameworks = compliance? ✅ Think again! There's a common misconception: IAB frameworks are the be-all and end-all of consent orchestration. “If I just use the IAB, I covered by consent obligations, right?” Wrong! In reality? IAB frameworks are just one piece of the puzzle. Here's the truth: 🛒 As an e-commerce/retail brand, you collect data beyond cookies. 💻 This data gets passed to systems like CDPs, DMPs, and DSPs for further processing. 🚫 IAB frameworks don't at all address how consent is handled within these systems for the marketer. This means relying solely on IAB frameworks leaves a major gap in your compliance, and more importantly your CONSUMER EXPERIENCE. ❓What's the solution? You need a comprehensive approach to consent orchestration that goes beyond cookies. Look for a solution that helps you manage consent across all your data collection points and ensures it's respected by all your data partners. Don't let cookie consent be your only focus! Let’s talk - Contact us at Ketch: https://lnkd.in/g9KtmUEn

🛑 Most e-commerce/retail businesses are falling short of privacy compliance—ignoring consent enforcement. Businesses focus solely on cookie consent and miss out on consent enforcement (or consent orchestration). —-------------- Hey, ecommerce brands: if you think data privacy = cookie banners, you’re missing out on CX gains and revenue efficiency. Forget about the surface-level cookie banners. There’s a way to get real business impact from your data privacy strategy. ❓What are brands getting wrong? 🚫 Wasting ad revenue on opted-out consumers   When brands fail to prioritize consent orchestration–connecting visitor consent signals to marketing techstack systems and apps–they risk wasting media spend on users that haven’t consented, and will never buy. 💡Checking the box on cookie consent…and that’s it Most ecommerce teams are slapping a cookie banner on their website and calling it a day, when instead they could be creating a consumer-centric consent journey, tying consent to first-party data collection and value customers. 🤷♂️Why should you care? Getting data privacy wrong has major negative impacts: more unsubscribes, slower websites, and wasted ad revenue. Get it right, and data privacy can be a true lever for increasing your access to permissioned data for biz growth. The good news? This isn’t as hard as it sounds. It just requires the right cross-functional team and the right techstack. Ketch is the best privacy software for retail and ecommerce brands that need an easy, modern solution to satisfying privacy requirements with a customer-centric approach to data collection and growth. Book a demo with a privacy expert: https://lnkd.in/gPA66Y_V

I am so excited to learn the news of Fund II by super{set}! Having been one of the lucky folks that was part of Fund I, I’m thrilled to know that there will be even more companies created out of this program.   I’m not normally much of a hype man, but it feels warranted on the heels of this news; super{set} gave me an incredible opportunity to stretch beyond my wildest dreams and become a founder of a company. At every moment where I have faced adversity, Tom Chavez, Vivek Vaidya, and Jeremy Klein have been there to help me through. I can’t imagine a more compelling model for aspiring (or even those on the cusp of aspiring) entrepreneurs looking to enter the fast lane of growth.   I’m so grateful for my experience - to all the future super{set} founders to come, congratulations! I’m looking forward to working with you! 😊 https://lnkd.in/g75ZM_9m