“I had the pleasure of working with Lou while he was at BofA and I was at NBCUniversal. Lou was a great client... he understood the value of partnerships. He guided us to deliver campaigns that worked for his business and brand enabling our teams to deliver work that drove results.”
About
Follow: @LouPas
Extremely creative, fearlessly innovative marketing…
Extremely creative, fearlessly innovative marketing…
Activity
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I had the opportunity to sit down with Stacy Kemp, Andrew Lipsman, and John Halley for a Deloitte Digital panel at Cannes Lions 2024 to discuss…
I had the opportunity to sit down with Stacy Kemp, Andrew Lipsman, and John Halley for a Deloitte Digital panel at Cannes Lions 2024 to discuss…
Liked by Lou Paskalis
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In digital advertising, innovation is what separates your brand from the rest. That’s why we innovate — so you can grow. Stay in front of your…
In digital advertising, innovation is what separates your brand from the rest. That’s why we innovate — so you can grow. Stay in front of your…
Liked by Lou Paskalis
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The “Advertsing: Who Cares?” movement by Brian Jacobs & Nick Manning shines the light on the damage done to an industry that’s always chasing an…
The “Advertsing: Who Cares?” movement by Brian Jacobs & Nick Manning shines the light on the damage done to an industry that’s always chasing an…
Liked by Lou Paskalis
Experience & Education
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Ad Fontes Media
View Lou’s full experience
See their title, tenure and more.
or
Honors & Awards
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Cannes Media Lion - Integrated Campaign - Bronze
International Festival of Creativity: Top Right Group
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American Express Chairman's Award for Innovation
American Express
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Five Effie Awards in three years
Effie Worldwide, Inc
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2009 Gold IAB Mixx Award
IAB
Award for creation and success of proprietary syndicated digital media content player
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2008 Gold IAB Mixx Award
IAB
2008 American Express OPEN Brand Campaign
Organizations
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National Advertising Review Board
Peer Review Board Member
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Mobile Marketing Association (MMA)
Chairman, North American Board
- Present -
Media Ratings Council (MRC)
Board Member
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Effie Worldwide Inc.
Global Effie Judge
- Present -
Mobile Marketing Association (MMA)
Board Member North America
- Present -
Interactive Advertising Bureau (IAB)
MIXX Award Judge
- Present
Recommendations received
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🚀 Exciting News: Madhive has completed the acquisition of Frequence, the leading omnichannel ad sales and workflow software for local media…
🚀 Exciting News: Madhive has completed the acquisition of Frequence, the leading omnichannel ad sales and workflow software for local media…
Liked by Lou Paskalis
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🌟 Today I officially onboarded at OpenAI! 🚀 The energy and enthusiasm of everyone here is infectious. A big thank you to the wonderful OpenAI…
🌟 Today I officially onboarded at OpenAI! 🚀 The energy and enthusiasm of everyone here is infectious. A big thank you to the wonderful OpenAI…
Liked by Lou Paskalis
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Excited to have Christina Garnett, EMBA representing neuemotion at Marketingland this fall. Be sure to register and see some of how we work for our…
Excited to have Christina Garnett, EMBA representing neuemotion at Marketingland this fall. Be sure to register and see some of how we work for our…
Liked by Lou Paskalis
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It is an honor and a privilege to work with this collective of women: senior, talented, experienced, courageous and kind. Nothing better than a…
It is an honor and a privilege to work with this collective of women: senior, talented, experienced, courageous and kind. Nothing better than a…
Liked by Lou Paskalis
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Yesterday we launched Nami Matcha with Ashley Alexander - creator, visionary, entrepreneur, business owner. The starter kits ($104) sold out in 4…
Yesterday we launched Nami Matcha with Ashley Alexander - creator, visionary, entrepreneur, business owner. The starter kits ($104) sold out in 4…
Liked by Lou Paskalis
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What a great week, what a unique venue Cannes Lions International Festival of Creativity
What a great week, what a unique venue Cannes Lions International Festival of Creativity
Liked by Lou Paskalis
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And a good panel on #creative: Per Kaleeta McDade “To make #Cannes-worthy work it’s a partnership: between the client and creative.” But Debbi…
And a good panel on #creative: Per Kaleeta McDade “To make #Cannes-worthy work it’s a partnership: between the client and creative.” But Debbi…
Liked by Lou Paskalis
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According to research from the Video Advertising Bureau (VAB), 66% of 18- to 34-year-old Americans surveyed say they prefer streaming video content…
According to research from the Video Advertising Bureau (VAB), 66% of 18- to 34-year-old Americans surveyed say they prefer streaming video content…
Liked by Lou Paskalis
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This is a big week in women’s pro sports. When product, market and marketing come together it equals economic power. The WNBA rights package and…
This is a big week in women’s pro sports. When product, market and marketing come together it equals economic power. The WNBA rights package and…
Liked by Lou Paskalis
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We are so excited for this partnership with talkshoplive®, and the opportunity to bring entertaining, relevant and shoppable content to our Walmart…
We are so excited for this partnership with talkshoplive®, and the opportunity to bring entertaining, relevant and shoppable content to our Walmart…
Liked by Lou Paskalis
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Mars Petcare is a proof that incumbents can innovate, grow and disrupt. From leading the pet food category since 1935 to a business like no other in…
Mars Petcare is a proof that incumbents can innovate, grow and disrupt. From leading the pet food category since 1935 to a business like no other in…
Liked by Lou Paskalis
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I wrote about the race for new metrics, and the new media companies and creators who don't seem to care with comments from JiYoung Kim and Diana…
I wrote about the race for new metrics, and the new media companies and creators who don't seem to care with comments from JiYoung Kim and Diana…
Liked by Lou Paskalis
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Drove past this truck today. Maybe time to update this creative Sherwin-Williams ?
Drove past this truck today. Maybe time to update this creative Sherwin-Williams ?
Liked by Lou Paskalis
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This is a great read by AdExchanger's Victoria McNally, who is correct about the evolving CTV landscape. At Blockboard, our BlockAI product is…
This is a great read by AdExchanger's Victoria McNally, who is correct about the evolving CTV landscape. At Blockboard, our BlockAI product is…
Liked by Lou Paskalis
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Excited to see what developers do with GPT-4o mini! Fantastic benchmarks, and the best capability/cost combo in the market.
Excited to see what developers do with GPT-4o mini! Fantastic benchmarks, and the best capability/cost combo in the market.
Liked by Lou Paskalis
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