Jackie Cooper’s Post

Our head of Purpose Trudi Harris Dubon has been to Cannes Lions International Festival of Creativity for 20+ years running, and she promises that this is her best year ever. We’re leaving it to her to tell us why: 🧘♀️ KNOW WHO YOU ARE: I at last know my limits, and know what brings me comfort and joy. Basically, I'm older and wiser. So I guess it's not surprising that I particularly enjoyed the session 'outrAGE' on ageism in advertising, and hearing about Edelman's new Longevity Lab lead by the wonderful Jackie Cooper 🤝 FAMILY MATTERS: Maybe it's a bit weird to refer to colleagues as family, but it definitely felt like I was part of a crew, with each person playing to their strengths in terms of connections made, talks joined and conversations had. It was also lovely to be the new baby in the extended family Forsman & Bodenfors Global, a family filled with warmth, fun and Swedishness. 🎉 PRIDE AND JOY: Stagwell really did us proud with Sport Beach - incredibly impressive line-ups and the space was WOW. Huge kudos also to our Forsman & Bodenfors Singapore team who were shortlisted for the Glass Lion - so proud to be associated with their SKII work in some small way. Rachel Kennedy and Adrian Ortiz you are utter legends!

🗣 Today at #CannesLions2024 we tackled Ageism. Ageism is the ‘ism’ that affects us all, the ad industry is hemorrhaging invaluable IP experience due to a fabricated ‘Best Before’ date. When we examine ageism through the lens of race & ethnicity, it’s another frontier in the battle for representation. So what can brands and agencies do? Here are some key takeaways to silence the skeptics and power forward: 📈 60% of successful startups have someone over 55 working for them - Jackie Cooper, Edelman 🎁 CV gaps are creativity’s gift. Be the agency that embraces age as a creative superpower - Claire McHardy, Creative Equals 🎉 Don’t celebrate the youth of older people, rather the real experience of being old - Aba Blankson, NAACP 💰 The best way to get agencies to change? Have clients say: 'if you don't I'm going somewhere else' - Nicky Bullard, MullenLowe UK 📍 Cannes Lions International Festival of Creativity

I had a chance to speak with Anjli Raval of the Financial Times about what makes Gen Z tick when it comes to thinking about the future of work and working in-house at a company vs. entrepreneurship, and the answer is simple: Risk Management. For many of us in Gen Z, one stream of income is a lot riskier due to all the things that can go wrong, ranging from a toxic work environment to burnout. That's why there's been an embrace of entrepreneurship in my generation. And to be frank, we are not living to work! Check out my comments and other insights from leaders highlighted in the full article: Jackie Cooper, Maxime Lakat, Alison Taylor, Jonah Stillman, Connor Blakley, TZ (Tiffany Zhong) https://lnkd.in/edAEpxQK #futureofwork #genz #workplaceequity #entrepreneurship

Agency of the Year...now 7 years in a row When you are #ConsistentlyConsistent it shows. Last night #EdelmanMalaysia won 1: Malaysia PR Agency of the Year 2: Malaysia B2B Agency of the Year Hoping to continue this dream run both at #AOTYAwards #Malaysia (7 years running), and #Campaign #AOY (4 years running). More to come. #Edelman MARKETING-INTERACTIVE

What a week at #CannesLions2024! Edelman came second in the Independent Network of the Year rankings, Edelman London came second in the Independent Agency of the Year rankings and was first in the Independent Agency of the Year rankings for the Good Track.    We won a Titanium Lion for DP World's 'The Move to Minus 15' and walked away with four Gold Lions, six Silver Lions, and five Bronze Lions for nine separate campaigns from EMEA, North America and APAC. You'll see us leading the charge in PRWeek's table rankings. This success is a testament to the hard work and creativity of our incredible team and our amazing clients. Over the last 10 years, since first attending the Lions Festival, we have evolved from a PR firm into a communications powerhouse. We are proud to create work that not only wins awards but drives meaningful change in business and society, proving that Trust Drives Growth and Action Earns Trust. Learn more about our work: https://edl.mn/3zreyD2 See us at the top of PRWeek's Cannes Lions Table Rankings: https://lnkd.in/eGHSRw8p

Extreme Hangout London happening next week !!

Another year at Cannes comes to an end. I am so proud of my team and so grateful for the opportunity to help build this program with the amazing people at Edelman. Walking away with 16 Lions across our global network, including 4 Gold and a Titanium is something we were dreaming of just a few years ago. What's even better is seeing us win for such important action-oriented projects focussed on making real change, such as DP World, 'The Move to -15' and Dove, 'Code My Crown' and many more. Looking forward to what we can create next!

Last night Edelman London lifted a Titanium prize at Cannes - the highly sought-after gong - for DP World; a #sustainability campaign with huge potential impact. Big congratulations to Ruth Warder Jackie Cooper and team. Well done too to Farner | Team Farner for an SDG Lion Cannes Lions International Festival of Creativity #GreatYear4PR