Forsman & Bodenfors Singapore

As a collective founded in Sweden, we have the privilege of inheriting some of the best traits Swedish creativity has to offer. From IKEA to Spotify, Abba to Oatly, Swedish brands have won the hearts of consumers the world over. But where do the Swedish find their creative inspiration? Forsman & Bodenfors' Johan Eghammer reflects on why non -existent advertising up until the 80’s forced Swedes to find their inner creativity in unusual ways. In the July issue of Creative Review: https://lnkd.in/dTbPPg7x

Forsman & Bodenfors has started a movement. As the only global creative to have achieved Fair Pay Workplace Certification, we want to help our industry do the same, one agency at a time. And we're here to help - by sharing our journey and success with anyone who wants to join us and help change the future of our industry. "We hope other leaders make the commitment to pay equity, and we will celebrate when they do. It's a process that represents real progress for an industry that’s great at talking about change, but too often finds itself making excuses for not actually changing. Like many things, the hardest part is taking the first leap, making the decision to be transparent. We’re here for anyone who wants to get started." - Grace Hart & Toby Southgate. Thank you Campaign Asia-Pacific Nikita Mishra Robert Sawatzky for hearing us. Read the full story here: https://lnkd.in/gVDcmW5X

We're still buzzing from the excitement and connections made at the Cannes Lions International Festival of Creativity last week. Our Global CEO Toby Southgate and MD of Haymarket Media Group and Campaign Asia-Pacific, Atifa Hargrave-Silk were reunited once again at the Stagwell Content Studio at #SportBeach as they discussed how shifts from Asia are impacting global brands. Highlights we love: # Lessons in speed: Asia's markets and channels move fast and leap-frog the stages of traditional Western evolutionary cycles. Are global brands keeping up? # Watch this (social commerce) space!: Categories like Beauty are investing heavily in Asia's content creators and platforms such as TikTok that are quickly transforming global consumer and marketing trends. # Embrace the fear: Global brands can learn from new era companies like Netflix who test and experiment local content that is proving hugely scalable and successful. Watch the full interview here: https://lnkd.in/g7vq5EhB Forsman & Bodenfors Haymarket Media Group Campaign Asia-Pacific Stagwell

Our Global CEO Toby Southgate couldn't quite hold back his excitement when he moderated a panel with the legendary footballer and pundit @Frank Lampard and our amazing Guinness client Grainne Wafer Waifer, Global Director for Beer, Guiness, Baileys and Smirnoff at Diageo at the #Stagwell #SportsBeach. The chat went from the profound impact of sports on the community and the shared values the Guinness brand has as a global platform for bringing people together. An exciting time for Guinness as it announced its first-ever global partnership in football as the official beer of the Premier League. Watch the full session here: https://lnkd.in/euX7EqsY

The Singapore team currently has 3 shortlists at Cannes Lions International Festival of Creativity. Fingers crossed for our two shortlist for Mandarin Oriental Hotel Group in PR and Luxury & Lifestyle and The Glass Lion for Change shortlist for SK-II. Po Kay Lee Firrdaus Yusoff Deborah Abraham Siddhant Lahiri Jason Feng GARY LIM Rachel Kennedy Ivan Guerra Adrian Ortiz Julia Thibeault Ali Loveday-Herzinger Lena Paik Farhan Darma Valerie Ho Reynard Adrianto (reygular) Kenneth Wong Zara Wee Charinee Chairasmisak Joshua Tan Isabel Ong Jade Cheng Tammy C.

Already awarded eleven times across top award shows, our campaign 'Letter To Neighbours' for Mandarin Oriental,Singapore will make its way to the jury rooms at the Cannes Lions International Festival of Creativity 2024. We've have crossed our T's and dotted our Q's - now we're crossing our fingers! Thanks Branding in Asia for the spotlight. Forsman & Bodenfors Singapore

Cannes Lions International Festival of Creativity is calling! Our campaign for SK-II has been shortlisted for the coveted Glass Lion for Change! A 2nd year in a row for Forsman & Bodenfors Singapore. Only 17 pieces across the world have been shortlisted, so this is a high honour indeed. Proud that our little team in Singapore continue to show up with a loud roar at the highest calibre. To be on the Glass Lion shortlist presided by Jury President Cindy Gallop speaks volumes for SK-II's big, bold brand work that is impacting culture by igniting conversations and empowering women to #ChooseDestiny. Congratulations to our SK-II team and clients!

50 years ago, Stephen King wrote a thriller. Only this Stephen King didn't write a scary novel but a 'bible' for strategists like our Head of Strategy Siddhant Lahiri. Sid's devotion to strategy is evident in this piece he has penned for Campaign Asia-Pacific and also running in Campaign US. He reflects on the role of strategy, not by looking back, but forward, with hopes of a brighter future in the face of change. #strategy #creativity #brandstrategy #advertising

Congratulations are in order for our very own Forsman & Bodenfors Singapore's Deborah Abraham as she heads out to Las Vegas as one of two judges from Asia on the Creativity in PR Jury at the LIA - London International Awards! Campaign Brief - please keep us posted on the judging and results in September! Patricia Censoprano Barbara Levy

When we created the skincare industry's first-ever interactive movie for SK-II, aired on leading Chinese entertainment platform Bilibili, the response from audiences was unprecedented. Forsman & Bodenfors speaks to Tom Loudon on how together with our client, we challenged Chinese women to #ChooseDestiny. Read more about our recent CLIO - winning campaign in Little Black Book. Firrdaus Yusoff Rachel Kennedy Adrian Ortiz Ali Loveday-Herzinger Forsman & Bodenfors Singapore #ChooseDestiny #SK-II #Beauty #skincare