Hong Kong media masters! Only 60 hours remain to submit your entries for the Spark Awards and claim your rightful place in the spotlight! ✨ This is your golden opportunity to showcase your incredible achievements and captivate the industry with your innovation and effectiveness. We have 31 exciting categories waiting to be conquered – find the perfect fit and let your name echo through the halls of media greatness! Ready to submit? It's a breeze! 🔹 Pick your battles! Browse our category list and find the ones that perfectly match your extraordinary accomplishments. 🔹 Master the art of storytelling. Dive into our entry guidelines – your roadmap to success! This ensures your entries shine and stand out from the crowd. 🔹 Craft your narrative masterpiece. Utilise our submission templates and weave a tale that resonates with the judges. 📢 Don't miss the blast-off! Submit your entries by 24 July and launch yourself towards media glory! https://lnkd.in/gT63qVa2 Entries deadline: 24 July 2024 Finalists announced: September 2024 Winners announced: 17 October 2024 Not sure where to start? Connect with Mandy Chan and Kristy Cheng today – We are here for you!
MARKETING-INTERACTIVE
Book and Periodical Publishing
Singapore, Singapore 33,146 followers
Marketing is both an art and science. We inform and support the development of Asia's best marketers and agencies.
About us
Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. Credible, fiercely independent, and always first with industry-breaking news, our magazines and daily e-news reach out to more advertising and marketing professionals across Asia than any other publication. With a massive audited circulation of 24,673 copies (ABC audited) and 103,626 readers, MARKETING-INTERACTIVE has one of the highest readerships across the region. Its daily newsletters are subscribed to by over 200,000 professionals across Asia. For more than a decade, we have produced many flagship events across Asia, bringing together thousands of thought leaders, marketing and communications practitioners, agencies, mar-tech enablers and business leaders. Our high profile and prestigious awards are celebrated by both brands and agencies across Asia.
- Website
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http://www.marketing-interactive.com
External link for MARKETING-INTERACTIVE
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- Singapore, Singapore
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Publishing, Events, Content marketing, Database Lease Rental, Marketing Master Classes, Conferences, Award Shows , Marketing Interactive Sessions, Marketing, and Journalism
Locations
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Primary
100C Pasir Panjang Road
#05-01 See Hoy Chan Hub
Singapore, Singapore 118519, SG
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15/F, Golden Star Building
20-24 Lockhart Road
Wan Chai, Hong Kong na, HK
Employees at MARKETING-INTERACTIVE
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Josh Sklar
Global Executive turned Career Transition Coach | Entrepreneurship
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Walter Lim
Digital Marketing Agency Boss | Chief Content Strategist | ACTA-certified Trainer | 120+ companies 380+ workshops 6,700+ trainees
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Stephen Howard
Group Director of Marketing Ovolo Hotels | Marketing Communications Professional
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Kylie Chown
Kylie Chown is an Influencer Certified LinkedIn Strategist | Advisor & Consultant for Business Growth | Trainer & Speaker for Conferences, Events & Corporate Business | My…
Updates
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Singapore Art Museum (SAM), a contemporary art museum that focuses on art making and art thinking in Singapore, Southeast Asia and Asia, has appointed PROTOCOL to lead the development and implementation of its #creative and #SocialMedia strategy and #campaigns. "We look forward to working with #PROTOCOL to elevate SAM’s brand presence and affinity,” said Esther Zhu Conyard, director of marketing communications, visitor experience, and business development at SAM. “We believe that PROTOCOL's creative vision, innovative ideas, and strategic approach will enable us to connect more effectively with our audiences and spark greater interest in art of our times.” “We are incredibly honored to be entrusted with Singapore Art Museum's creative and social media campaigns,” added Kelvin Kao, CEO of PROTOCOL. #appointment #CreativeAgency
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It has been an exciting week of interesting agency #appointments, fun #collaborations and intense discussions over #influencers. If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into #trending topics we've seen in the industry. #WeeklyRoundup
Weekly roundup: Changi Airport Group's media pitch results, Nara Smith and more
marketing-interactive.com
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Anime streaming service Crunchyroll has unveiled a new brand identity. The revamp includes a new look, feel and sound that will reflect the joy that anime brings to fans, and taps into the ethos of fun and celebration. “As the number of ‘anime-curious’ people approach the one billion mark, and anime continues to command a prominent place in popular culture, we wanted to evolve the #Crunchyroll brand to appeal to a growing diversity of global fans without losing the core essence of what fans have loved about Crunchyroll along the way,” said Rahul Purini, president of Crunchyroll. "A lot of attention to detail and meaning was embedded into all the unique elements of our updated look and feel. Whether it be the vibrancy of our new Crunchyroll orange, or the audio mark inspired by anime’s unique sounds,” said Gita Rebbapragada, chief operating officer of Crunchyroll, who also oversees marketing. #NewBrandIdentity
Crunchyroll rolls out refreshed brand identity
marketing-interactive.com
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French skincare brand Caudalie is clearing up the #RiverSeine in Paris in a cheeky #FOOH #SocialMedia post. In a video seen on Instagram, the brand's Vinoperfect serum is seen cruising down the river. The serum drips down the edge of the dropper and instantly changes the colour of the river from a dirty green to a shade of blue. As the serum clears the river, green balloons appear out of the water too. #FOOHcampaign #advertising
Caudalie cleans up the River Seine in cheeky FOOH social post
marketing-interactive.com
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Human resource minister #StevenSim has reportedly ordered Human Resources Development Corporation (#HRDCorp) to withdraw its defamation action against financial news organisation #TheEdge. In a press conference in Parliament, Sim reportedly said that he disagreed with the agency's decision to threaten #legal action against the media outlet. #lawsuit
HRD Corp to withdraw legal threat against The Edge, says HR minister
marketing-interactive.com
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PR and communications agency Golin Singapore has unveiled a unique fragrance set as part of its ongoing diversity, equity and inclusion (#DEI) initiative. “Diversity, equity and inclusion are integral to our lived experiences in Asia and create our unique sense of belonging”, said Shouvik Prasanna Mukherjee, chief creative officer, APAC, Golin Group, in a statement. “Integrating cultural celebration into our DEI strategy catalyses important conversations about the communities in which we live – ultimately fostering inclusive connection and growth," said Rafidah Rashid, group managing director, Golin Singapore and APAC DEI Council co-lead. #perfume #diversity
Golin concocts localised perfume scents to celebrate diversity in Asia
marketing-interactive.com
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EssilorLuxottica have entered into a definitive agreement to buy the streetwear label #Supreme from VF Corporation for US$1.5 billion in cash. Supreme is soon to be one of the many acquisitions of the French-Italian eyewear company, which reportedly includes companies such as Ray-Ban, Oakley, Oliver Peoples and #XiamenYaruiOptical. “We see an incredible opportunity in bringing an iconic brand like Supreme into our company. It perfectly aligns with our innovation and development journey, offering us a direct connection to new audiences, languages and creativity," said Francesco Milleri, chairman and chief executive officer and Paul du Saillant, deputy chief executive officer at EssilorLuxottica. “Under VF, Supreme expanded its presence in the key markets of China and South Korea and has returned to delivering strong growth. However, given the brand’s distinct business model and VF’s integrated model, our strategic portfolio review concluded there are limited synergies between Supremeand VF, making a sale a natural next step,” added Bracken Darrell, president and chief executive officer at VF in a statement. #acquisition
EssilorLuxottica acquires lifestyle brand Supreme in US$1.5 billion deal
marketing-interactive.com
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#Celebrity endorsements wield significant influence in the current #digital landscape with around 82% of Southeast Asia consumers admitting to being influenced by recommendations from #influencers or celebrities in their #purchasing decisions. In the fast-paced world of eCommerce especially, brands are also, interestingly, increasingly turning to football icons as ambassadors to elevate their visibility and credibility. Some recent examples include #DavidBeckham for AliExpress where the athlete was sworn in as its brand ambassador for the ongoing UEFA Euro 2024 and J&T express which named #LionelMessi as its first-ever global brand ambassador to promote greater awareness of the brand. Why are so many #football athletes becoming the face of eCommerce lately? Let's hear from Kenny Yap, Rohan Lightfoot and Stanley Clement. #eCommerce #FootballStars
Why are so many football athletes becoming the face of eCommerce lately?
marketing-interactive.com
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Watsons Hong Kong and #FRISO, a brand under Royal FrieslandCampina, have teamed up to unveil the Watsons x FRISO “Tin2Green Rewards” milk powder tin recycling rewards programme. Tracy Fung (pictured right), managing director of FrieslandCampina (Hong Kong), said: "With over 150 years of dairy expertise, #FrieslandCampina is dedicated to promoting #sustainability. Through initiatives such as the milk powder tin recycling programmes, we aim to inspire a greener lifestyle. In 2021, FRISO launched the pioneering smart reversed vending machine #recycling programme." Samuel Lee (pictured left), managing director of #WatsonsHongKong, said, "Watsons Hong Kong has always been a leader in promoting sustainability among the industry. We have started recycling initiatives in 2015, and over the years, we covered all 18 districts across Hong Kong through our strong store network, and actively collaborating with various business partners and recycling organisations, making us Hong Kong’s No.1 most comprehensive recycling #retailer – Watsons offers the most comprehensive types of recyclables, from empty bottles in any brands of beauty & cosmetic, personal care and even designated brands #healthcare products." #partnership
Watsons HK and Frisco unveil milk powder tin recycling rewards programme
marketing-interactive.com