Jackie Cooper’s Post

Just wrapped up judging the Best PR Campaign at this year's B&T Awards. It wasn't an easy feat – there were some outstanding narratives and press results. Congratulations to everyone who entered. Here are some key takeaways: 🏁 Creativity doesn't need deep pockets. Bigger spends don't necessarily equal bigger results. 🏁 Take the time to thoroughly understand your client's brief. Do not rush this foundational step. 🏁 Don't overcomplicate the strategy by reading beyond the insights. Trust the data. 🏁 Always have your ear to the ground. When you find a link between a trending topic and your client – jump on it. 🏁 PR is multifaceted. Use an integrated approach and tell your story from every angle. Looking forward to the Awards Night on November 24th! #bandt #bandtawards2023

1 May 2024. 143. We all have firsts that we love... these are Milk & Honey PR's firsts this week... 🚀 made it to PRWeek's top 150 PR agencies GLOBALLY; moved up 8 spots to position 143 in just 12 months 🎉 celebrating this recognition as a small but mighty multi-market agency with colleagues in the #UK, #Germany, #USA & #Singapore 🙌 one of the very few #communications agencies, especially in Asia, that's majority employee-owned; hence why this ranking means so much to us! #PR #publicrelations #pragency #brand #reputation #GTM

Our media and creative webinar is approaching fast on July 18. Meet Anush Prabhu, one of our esteemed panellists. 🎉 Anush is a proven business accelerator, with over 20 years of experience, in helping brands and agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape.   Anush had most recently been an instrumental part of the transformational growth of Mediacom, as a Global Chief Strategy Officer, leading it to become one the fastest growing media agencies and being awarded Agency of the Year three times during a seven-year period.  He has also been credited for helping birth and shape several of the agency’s offerings, including Creative Futures which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google and Coca Cola.    Anush has been honored with several awards such as Adweek’s Media All Star, Adweek Young Influential and International Innovator. He participates in judging for several shows including Cannes and Effie’s and is also an ardent champion of diversity and inclusion, advocating for the cause in industry boards.   Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure your spot now. #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy

Exciting news! Have been asked judge the prestigious PRWeek awards this year. Truly honoured to have been approached for this and to be considered amongst some of the people I admire most in the industry. There have been some amazing campaigns this year and I can't wait to learn more about the work and thinking behind the scenes in making these happen. As a judge - I'll be looking for the things as we all as communications professionals deal with (comment below if you can relate!) - How you keep coverage momentum during quiet times  - How you max your budget (no matter how big or small it is)  - How you link your measurement to ROI  - How you created impact and overcame challenges #PRweekawards 

🔑 This week we have Jessica Tamsedge, as our contributor to Booster Consulting Limited's Insights' "The Key" 🔑 Jessica Tamsedge is the CEO of Dentsu Creative UK, which includes 300 people across the 4 UK Dentsu Creative offices in the UK. 🧠 Jessica defines her role as “…bringing together the best of our brand, experience, content, influencer, social and entertainment brains to build brands for what’s next.” 🔥 Jessica is also very involved in helping the advertising and marketing industry be better, including roles with WACL (Women in Advertising & Communications Leadership ), The Women's Association, IPA (Institute of Practitioners in Advertising), Advertising Standards Authority and Chief. ❓ What is the key to Strong Client, Agency Relationships? (in 3 words or less): ➡ ”Trust, partnership, ambition" ❓ Please expand on this (In 100 words or less): ➡ “The best client relationships start with a shared ambition. What does good look like, what might stand in our way, what are we prepared to tackle to the ground to get to better work. Trust means you can have the hard conversations, that you're talking about problems before they become briefs and that both sides will call it if the work's not good enough. Partnership means you do all of this as a team, sharing the responsibility for delivering brilliant, effective work.” ❓ What is your longest Client-Agency relationship? ➡ Waitrose & Partners: 25 years (and counting) 🎉 Dentsu Creative's 25 year relationship anniversary with Waitrose & Partners has just been celebrated and it goes from strength to strength, with them now working on content, commerce and entertainment, and having just launched "The Live Cookery School". Find out more about that here….I challenge you not to get hungry! 👩🍳 https://lnkd.in/e2dPwKHK 🔥 Thank you for sharing your great take on “The Key” 🔑 Jessica Tamsedge. Here’s to building more trust in our relationships! #trust #partnership #ambition #relationshipsmatter 🔑 “The Key”: Visit our website to see all of "The Key" insights so far https://lnkd.in/eeq_Sv7g 

"The Ones to Watch: PR’s Rising Stars. At the best agencies, great ideas flow from all directions. Here are the rising stars of PR: The next generation of talent." via Observer Media #PR #publicrelations #publicrelations

Not so long ago McKinsey Global Institute identified 56 foundational skills and attitudes deemed to be crucial for future work. These were grouped into four categories: Interpersonal, Cognitive, Self-Leadership, Digital. Within these were nestled 13 sub categories and then within those (like some sort of Babushka doll) were the 56 skills and crucially attitudes. My rough estimate is that about one third of these 56 future skills and attitudes sit under the broad umbrella of Communications. Or in other words, how leaders and organisations communicate is a critical future skill - along with digital literacy, grit and persistence, breaking orthodoxies and driving change. It is for this reason that I am continuing on the Board of the IABC Victoria along with our newly appointed President Julia Loughlin MBA, past President David Imber SCMP, GAICD, Tiji Bardall, Susannah Goddard SCMP, Camille Hanton plus a new sweep of very talented individuals (below). It has been some time since I held a dedicated communications role. However I would argue communications and leadership now go hand in hand. The two are inseparable, heightened by the complexity of the business environment (think AI, think climate impacts, think the global /political environment, think the nature of work). With that in mind the work of the IABC globally has never been more pertinent. Championing a continual uplift in the professional standards of business communicators - most of whom are leaders in their own right coupled with advising CEOs, Boards and Management Teams on a raft of issues - 24/7 - for which there is no standard playbook. Curious to learn more? Fab - get in contact with any of the team below. We (and our impressive partner and member cohort representing the big to SME end of town) would love to welcome you and your teams to the fold. Staffbase Ramak Salamat Ross Monaghan Monika Lancucki, GAICD, ABC Merrin Fabre Sketch Group Matthew Magain

Every day ushers in a new 'culture war' as societal progress meets resistance. Brands are being cancelled and called out by minority yet vocal communities, divided in their values from both the alt-right and liberal left. With societal issues now purposefully being made political, what does this widening ideological gulf mean for the future of brands? Is the marketing industry totally out of touch with consumers and the realities of the day? Or are we at an inflection point where the industry can help bridge the gap across the dissenting voices? Join Edelman, who will reveal brand new data exclusively to the Cannes Lions audience, which will provide a roadmap on how to navigate this lightning rod moment in the world.

"Agencies are made up of different disciplines, specialisms, and capabilities. The skill is bringing all of that together to create something special for clients." 💥 In this week's #PowerofAgencyBrands interview, Matthew B., Managing Director, Edelman UK talks to Creativebrief's Stephanie Nattu about trust, change and growth. As the agency landscape continues to shift, change and become more complex, we set out to distil the Power of Agency Brands by chatting to some of the top agencies in the industry to get their thoughts, insight and future plans. Watch the full interview with Matt: https://lnkd.in/esinBiMD

We recently launched our #DPRLeadership webinar with our first guest: Founder of Unearth PR | Brand & Digital PR Agency, Georgia Gadsby March 🚀 Georgia and the team explored career growth and progression in the rapidly evolving industry, as well as exploring powerful strategies for ideation and further advice to juniors. You can find the highlights from the webinar now live, in our latest article: https://lnkd.in/dFEcEnM5 #DPR #DigitalPR #DPRAgency #DigitalPRCareer