Unstereotype Alliance

Ads featuring someone with a disability are shockingly rare. 15% of the world’s population is living with a disability. Consumers with disabilities represent an $8 trillion market. But they are being ignored. 1% of the 22 000+ ads measured included a character with a disability. Want to be part of changing this? Our proprietary 3P’s Toolkit contains guidance for creating positive portrayals of all communities. Find out more ➡️ https://lnkd.in/e74ed-ey

The Unstereotype Alliance along with Kantar analysed over 22,000 ads across 72 countries, 7,600+ brands and 280 categories in 2023 and found: ✖️ Despite a small YOY increase of 1%, overall there is limited diversity in skin colour of characters in a lead role. ✅ Markets with an Unstereotype Alliance presence have 20% more diversity of skin colours. Read more ➡️ https://lnkd.in/e74ed-ey

What difference do we make?! Well, quite a big difference actually. Analysis of 22 000 ads across 72 countries, showed that markets with Unstereotype Alliance presence have more positive representations of gender. Want to find out how to join the Alliance and contribute to more progressive portrayals? Head to our website for more info - https://lnkd.in/gRcK3HA

In 2023, the Unstereotype Alliance along with Kantar analysed over 22,000 ads across 72 countries, 7,600+ brands and 280 categories to produce the Gender Unstereotype Metric key findings. 🎉 Overall, portrayals of men and women have improved since 2022. ⚠️ But there is still a lot of work to do in terms of representing people and communities in all their diversity. Read the key takeaways ➡️ https://lnkd.in/e74ed-ey

⚠️ Artificial intelligence (#AI) mirrors the bias in society. With the right protocols, GenAI can be used as a tool for inclusion. We were joined by experts at #CannesLions2024 to unpack the latest insights and guidance on how those using and developing AI systems can safeguard against regression and avoid regurgitating ‘baked-in bias’. 👀 Watch the session: https://lnkd.in/eQs53A3J Two factors in the baked in bias of AI-powered solutions are: 💻 Who develops AI 🖥️ What kind of data it is trained on Learn more: https://lnkd.in/efDhxd5i

The Unstereotype Alliance has come together with Tesco, Kantar and Acast for a first-of-its-kind study into the diversity of audio advertising in the United Kingdom. ⚠ Women make up 51% of the UK population but only 36% of audio ads feature female voices as the lead. The results show there is still work to be done to unstereotype audio advertising, but also provides brands with an opportunity to make small changes that can have a big difference. ➡️ https://lnkd.in/eRM9WA5S

❌ 31% of Black Gen Z consumers are dissatisfied with how advertising depicts them, according to a Collage Group report. ‼️ 42% of Black Gen Z consumers say they are more likely to buy from brands that actively confront and challenge racial and ethnic stereotypes. The research reinforces the urgency of challenging stereotypes in ad content and avoid disengaging an entire generation of consumers. Read more from ADWEEK ➡️ https://lnkd.in/gs5ytzRK

We spoke to LBBonline - Little Black Book about the preliminary findings of the Business Case for Progressive Advertising; how brands can – and why they should – engage in progressive advertising, even against a backdrop of the culture wars; and the necessity of making this type of advertising part of brands’ long-term corporate strategy. ⬇

In recent years there has been backlash against progressive advertising, not least ads with LGBTIQ+ representation. At this year’s Unstereotype Alliance Member’s Summit we discussed how to brave this backlash and power forward, doing what's right for business and society. 🏳🌈 🏳️⚧️ GLAAD’s Meghan Bartley emphasized the importance of diversifying perspectives as early as possible. Progressive advertising makes business sense AND builds a better, more inclusive tomorrow for all. Don’t get left behind, join us in working towards a future free from stereotypes.

🗣️ Progress is being made but we cannot leave anyone behind. Our latest State of the Industry Report showed that there are shortfalls in representation of several groups including the LGBTIQ+ community. Getty Images’ proprietary data found that from the visuals downloaded in 2020, less than 1% include people with LGBTQ+ identities. Not sure how to start making a difference? Tools like our proprietary 3Ps Framework can prompt an intersectional lens for teams to create progressive content and positive portrayals. 🏳🌈 🏳️⚧️ Building on the momentum of #Pride month join us in working towards a future free from stereotypes Check out the report in the comments ⬇️