MullenLowe UK

Failure with a capital C. Mandate failure. Every project should have failure built into it 💭 Ben Shaw discusses the importance of embracing failure in creative projects. Mandate failure. In creative agencies, presenting the answer is seen as bold and decisive. In startups, following one route to the answer is naive and risky. Startups explore multiple paths to success, knowing some routes will fail, but this allows for more data on what might be right. "The wrong can validate the right." Never present just one strategy or route; it implies there’s nothing to learn. There isn’t a perfect answer or process. If there were, it would already be replicable. There is always something to learn from a 'no'. Creativity isn’t A to B; it’s A to B to C. Mandate failure to find out what C is.. 💡 Read full article here: https://lnkd.in/eQAHH-Wg

Bring it home. We will be waiting 🏴󠁧󠁢󠁥󠁮󠁧󠁿 MullenLowe UK x Unilever

We are so proud of this work with Dirt Is Good, continuing to wash away the taboo of period stains and winning awards while doing it! Last night, we won two Golds in a craft category at Creative Circle. Being one of them, Best Image for Positive Change, is just, well, even more awesome. Well done, brilliant Loren Cook and Bronwyn Sweeney, MullenLowe UK, our excellent clients, incredible photographer Sophie Ebrard and the whole team involved 🏆 LOLA MullenLowe Unilever

"We sent our Knorr Snack Pots to gaming influencers and live streamed their slurps and stirs on Twitch, simultaneously pushing viewers to purchase. It resulted in a 26% spike in sales as gamers felt the brand, heard it, and proceeded to checkout." Chief Creative Officer Nicky Bullard joins industry experts to share insights on how ASMR sounds like sizzling and slurping impact food marketing. Catch up on the full article via The Grocer: https://lnkd.in/e3GeGZ2W

We're on a mission to make pictures more accessible! What started as a simple idea has become a much-needed change movement. For the two million people in the UK (and over two billion worldwide) with sight loss, words are essential, not pictures. We're championing the universal use of Alt Text and launching a new awards category at Cannes Lions 🦁 next year. Thank you to Nicky Bullard and Martin Wingfield for making this happen! 🌟 Read more here: https://lnkd.in/eVprADiw

We love this from Lucy Taylor, our Chief Growth Officer! In this week's Comment & Opinion in The Grocer, Lucy dives into the fascinating 'lipstick effect' – where shoppers still splurge on affordable luxuries even in tough times. Lucy shares that over 75% of consumers made a splurge purchase recently, with many choosing luxury food and drinks over cosmetics. She explains how brands can win by turning everyday products into little luxuries through great storytelling and experiences. Read the full article below👇 https://lnkd.in/e84GFxRa #IndustryInsights #Marketing #ShopperTrends #SuppliersTrends

Engaging the next generation of consumers is a huge challenge for traditional vehicle manufacturers. Tom Knox: "Past icons must become the bold challengers of today. Adopting a positively dissatisfied mindset—never settling, always striving to be one step ahead—is crucial in an ever-changing digital landscape where speed determines success." Automotive World asked Tom Knox about how to reinvent automotive retail for the next generation of consumers 👉https://lnkd.in/e7thJ_eD

Breaking News: Coming to you live from the Croisette, we're delighted to announce the launch of brand new Alt Text and Image Description categories in the Craft for Cannes Lions International Festival of Creativity 2025. In partnership with RNIB, we're thrilled to announce this impactful change for the industry. Nicky Bullard says it best: “We have such a chance as an industry to make a difference in many people’s lives. Let’s help as many people as we can see, enjoy, and engage with our brilliant work, like the work we are celebrating this week. Let’s write the image descriptions blind and partially sighted people deserve.” This, wouldn't be possible without RNIB, Martin Wingfield, and Simon Cook. They share their views below: Martin shared, “This industry is incredible and has such power to make a massive difference to blind and partially sighted people. Please make it a first thought, not an afterthought.” Simon shared, “We’re constantly looking for ways to evolve the Lions to reflect the industry as it is today but also to show what’s coming next. These categories will further support our equity, representation, and accessibility goals.” An image showing the Palais screens at the Cannes Lions Festival of Creativity, displaying animated text that reads: Image 1: A burger, in close up detail, fills the right hand side of the image. Green mould spreads across the bun, as an ominous fur grows from the lettuce and tomatoes. White spores of what can only be described as ‘ick’ sprout out of the beef patty. It’s kind of perversely magnetic. In white type the words tell us the food is 28 days old. A headline reads, this is the beauty of no artificial preservatives.   Image 2: A huge, muscular, horned beast; all four of its legs straining and stretching, tail lashing out wildly, head dipped and menacing, threatens to run riot through downtown Manhattan. Yet tamed by the diminutive figure standing confidentially just a few yards away: legs planted, hands on hips, head up; looking as bold as the brass she’s shaped from - solid, unmoved, unflinching, and utterly fearless. Image 3: A letter of apology. Small white type at the bottom of a deep red page, responding to the embarrassment of this much-loved fried chicken restaurant running out of chicken. One of their famous red and white buckets lies empty above. On it, their brand initials re-arranged to express their frustration. Image 4: A black and white close up of an African American footballer, staring defiantly at us - confident in what he chooses not to stand for. Taking the knee pre-game national anthems, highlighting the latest, but sadly never the last, piece of police brutality. Mimicking the officer who knelt on his victim’s neck for nine minutes. It may have cost him his career, but his expression almost says, so be it. Above a tick words explain, believe in something, even if it means sacrificing everything.

Cannes Day 3 🦁 Our CEO, Claire Hollands, sat down with Krystina Fisher, Hollie Fraser, Laura Jordan Bambach and Charlene Chandrasekaran to discuss the advertising industry's role in supporting working mothers through empathy, empowering expectations, and creative problem-solving. According to Claire, “Returning to work is not always openly discussed, and it can be a challenging period as you come back to a new job. Agencies with return-to-work policies and flexible working should ensure that leaders in the business set the example so that all employees feel empowered to do the same." Claire champions MullenLowe's culture of 'high challenge and high support', emphasising the importance of living polices in real life. MullenLowe's inclusive family policies include enhanced birth parent and co-parent leave, fertility leave, neonatal care leave, and working carers leave, ensuring fair and supportive environments for all employees. #CannesLions2024 #EqualityMoonshot

Good things come in threes 🦁🦁🦁  Huge congratulations to our MullenLowe Global Rebrand team for masterfully using design and technology to stand out from the crowd! #CannesLions2024 #CannesLionsAwards