Kara Modica

Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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The State of Site Selection report is an absolute gold mine for anyone in #economicdevelopment. Not surprisingly, the availability of workforce is cited as the top factor impacting the site selection industry in 2024, underscoring the importance of proactive #talentattraction, retention and development efforts. But there were a few surprises this year. Check out this blog from Robyn Domber and read the full report for valuable data and Guild member takes to inform your econ dev and workforce strategies.

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JUST RELEASED: Are your campaigns effectively reaching your target audiences? In collaboration with Qrious Insight, the Game-Changing Shift report series delves into social advertising effectiveness. How does personal media choice affect brand campaigns? We’ll explore the impact in 4 categories, starting with QSR. Check out the full report.

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Tired of generic brand messaging? Your clients are too. In today's noisy world, a powerful brand story is key to standing out in the sea of sameness. In our latest blog, Jennifer Bernhart, Senior Director of Brand & Communications for ClearEdge Marketing, shares how to craft a brand messaging strategy that resonates with your audience and STICKS! ✨ Use methodologies like Appreciative Inquiry to uncover your brand’s true strengths. ✨ Move beyond clichés and define your unique point of view ✨ Ensure it sticks by staying consistent, getting buy in across the company, and incorporating it into your culture. ➡️ Read the full blog here: https://ow.ly/W3rv50RHf2X What are some of the biggest challenges you've faced in crafting your brand message? Let us know in the comments!

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Learn how Tractor Supply's Loyalty Program drives more revenue.

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Unlock new inventory to meet the demand of your advertisers by easily adding various ad formats to your commerce media network. Koddi’s user-friendly interface enables seamless integration, connecting advertisers with customers at every stage of their buying journey. #commercemedia #retailmedia #adtech

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𝗙𝘂𝗻 𝗳𝗮𝗰𝘁: Did you know that the traditional marketing funnel was developed in 1898 by E. St. Elmo Lewis? Surprisingly, we're still relying upon it today. A 125 years later! Just think of all of the advances that have happened since then in product, technology, and consumer behaviours. So how do we feel about that? 🤔 Well, we're here to stress test that at Thrive Digital. We're not content with sticking to tradition. We're all about challenging the norms in the marketing industry, and our challenging own views. We pride ourselves on being in a perpetual state of discovery. Tune in to #TheHypothesis below to hear from Philip Ware (VP, Strategy) and Eric Sloan (VP, Data & Strategy) as they dive deep into whether this age-old practice is still vintage gold and holding it's value, or if it's high time for a marketing revolution 💥 --- #GrowthMarketing #DigitalMarketing #Marketing #BrandMarketing #BrandAwareness #MarketingFunnel #TopofFunnel #BottomofFunnel #DigitalMarketing #PaidMedia #PaidAdvertising #Facebook #Meta #Google #GoogleAds #AdWords #Programmatic #TikTok #Advertising #PLG #SLG #Customer #PaidMarketing #PaidAds #Marketers #Retargeting #Conversions #ConsumerJourney

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📈 Did you know that just 32% of HR executives take part in strategic workforce planning? Try these 9 talent acquisition strategies to increase your team’s influence on business strategy:

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A familiar name in The Philadelphia Inquirer piece on the recent TikTok ban debate 👀 I'm honored to be included alongside Amy Jennette with GoDaddy. My advice: - Plan Ahead: Begin testing new strategies to fully launch in 2025. - Consider Alternative Platforms: Curate content for Reels or Youtube Shorts. - Explore Collaborations: As an influencer, diversify your portfolio. Consider adding multiple channels to your contracts and explore other partnerships. I'd like to hear from you! Do you think a TikTok ban is likely? What advice would you give to small businesses? Comment below.

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Discover how integrating Marketing Operations with Sales, IT and Finance can drive unparalleled success for your organization. At Cella, we understand that synergy across departments isn't just beneficial—it's essential. Learn practical strategies to foster collaboration and enhance efficiency, ensuring that every team is aligned towards common goals. Dive into the full article and start transforming your cross-departmental interactions today!

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🚀 Empower Your Employer Branding Strategy! 🚀 Are you ready to make employer branding a strategic priority in your organization? Dive into our latest blog tailored for HR leaders and procurement teams, to find 7 practical elements to building an impactful EVP business case. ✨ What you'll find: • Key metrics to demonstrate employer branding ROI. • Strategies to align employer branding with business objectives. • The advantage of expert agency partnership. Transform how your organization attracts and retains talent today. https://lnkd.in/eqbF9HJv #HRLeadership #EmployerBranding #CHRO #TalentAcquisition #BusinessStrategy #BusinessCase #TopEmployer #procurement

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Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.

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Realllly smart analysis from Axios' Eleanor Hawkins on the power of internal comms in 2024. With tough sledding ahead for so many this year, the savviest C-Suite leaders are partnering up with Comms to communicate deeply, regularly and authentically about core values and value delivered rather than handwringing over how and when to take a public stance on hot-button issues. Investing in robust internal comms leads to stronger employee engagement, which makes for better recruitment and retention. And ultimately, that gives leaders a competitive edge. 💪 #StrategicCommunications #CCO #InternalCommunications #PRandComms #CSuite

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ICYMI: In Q1, Melanie Cellini led a killer webinar on some of the biggest mistakes or gaps we see in planning for a digital ad campaign. Missed it? Lucky for you, she wrapped up so many of her tips, tricks, and must-haves into a Liquid blog post. Check it out! #campaignplanning #digitaladvertising

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