Jessica Elliott Crecco’s Post

High Cost of Poor Branding Companies with weak employer branding pay 10% higher salaries They face 28% higher employee turnover rates Strong brands see 50% reduction in cost-per-hire Strong brands attract 50% more qualified candidates Investing in professional branding is key to: Streamlining recruitment Reducing staffing costs Building a reputation that resonates with top talent

Why Branding Matters in Sales: Sets you apart from competitors Builds trust and credibility with customers Creates emotional connections Drives customer loyalty and repeat business How ClearEdge Can Help: Tailored branding strategies Expert marketing solutions Amplified brand presence Targeted customer engagement Ready to make sales with your brand's full potential? Let's talk! #BrandBoost #ClearEdge

Google Glass flopped due to high prices, privacy concerns, and an awkward design, misjudging customer needs. Coca-Cola's "New Coke" fiasco in 1985 showed the power of customer loyalty and the importance of not tampering with a beloved brand. Frito-Lay's fat-free snacks that caused "anal leakage" highlighted the risks of weakening core product attributes. I know, I cringed too. Toys 'R' Us stocking "Breaking Bad" collectibles demonstrated the need to carefully consider audience sensitivities and brand alignment. Marketing drives a brand's success or failure. We understand your customers, protect brand equity, and make strategic, customer-centric decisions. If you'd like to discuss how to bulletproof your marketing strategy and avoid damaging your brand, I'm a message away.

Let's face it...new client sales are hard to come by in this economic environment. So what is your company doing to stand out in the sea of sameness? Want to get started, but just don't know where to begin? Drop a note in comments or message me if you would like to discuss how ClearEdge can help you stand out! #Branding #marketing #ClearEdge #BringtheSpark

Tired of generic brand messaging? Your clients are too. In today's noisy world, a powerful brand story is key to standing out in the sea of sameness. In our latest blog, Jennifer Bernhart, Senior Director of Brand & Communications for ClearEdge Marketing, shares how to craft a brand messaging strategy that resonates with your audience and STICKS! ✨ Use methodologies like Appreciative Inquiry to uncover your brand’s true strengths. ✨ Move beyond clichés and define your unique point of view ✨ Ensure it sticks by staying consistent, getting buy in across the company, and incorporating it into your culture. ➡️ Read the full blog here: https://lnkd.in/dhPSMX6A What are some of the biggest challenges you've faced in crafting your brand message?  Let us know in the comments!

Quality Insights Win: Driving Real Change At ClearEdge, we don't just provide marketing solutions for staffing– we challenge the status quo and reshape perspectives. Our mission is to deliver your company quality insights that don't merely resonate but drive tangible action. In today's dynamic staffing, it's not enough to simply fill roles. True value lies in transforming the way your clients think and operate. That's why we will tailor your approach to your clients most pressing needs, offering compelling and assertive strategies that disrupt conventional wisdom. Because let's face it, if you don't change the way your customer thinks and acts, you haven't taught them anything to begin with. And where's the value in that? We are industry experts, armed with deep knowledge and a passion for innovation. We immerse ourselves in your unique challenges, crafting solutions that go beyond surface-level fixes to address the root causes. It's time to break free from the ordinary and embrace a new paradigm. Let us be your catalyst for change, empowering your organization to think differently, act decisively, and achieve unprecedented success. Quality insights win – and at ClearEdge, we're committed to delivering them every time. Reach out today, and let's start shaping your future together. #StaffingSolutions #InnovativeThinking #BusinessTransformation #QualityInsights

How is your brand doing? What do you think are the top reasons to refresh a brand?

CART BEFORE THE 🐴🐴 So, here’s a thing, if you want to BE the part, you’ve gotta LOOK the part AND ACT the part. An (ex) client of mine wanted to give his brand communication a fresh look, a facelift. This meant challenging the typical ‘logical’ 🧠 approach to communication in the category to project a more human ‘emotional’ ❤️ brand personality. Our relationship never evolved beyond email AND a quote for the brand strategy work. I see that the visuals that they are using are more ‘emotional’ now, but the communication fails miserably, because it’s got NO brand strategy to support it. It is simply a picture. You cannot put your cart before your horse when it comes to brand messaging, it will not work. If you want your brand to LOOK the part, then you need to tee this up in your positioning, promise, proposition & messaging so it also ACTS the part. A bright, new, shiny TV Ad or a series of different images alone will never deliver impact nor credibility.

To scale or to fail? It may just come down to your brand story. At Branded by Berkeley, we believe that effective brand messaging is at the core of a successful business strategy. It’s the essence of your brand, the ‘North Star’ which helps you articulate your unique value proposition, communicate your mission, and establish a deeper connection with your target audience. Brand messaging is far more than a catchy tagline. It’s a reflection of what you stand for and what your higher purpose will offer to the market. But more than this, it’s your brand personality – the attitude with which you convey your values, both visually and verbally, to reinforce your position in the marketplace. Whether you need a refreshing new approach in your brand messaging, or are looking to amplify your existing tone, our mission is not only to develop an engaging look and feel to you brand but to create a compelling narrative that connects with you audiences and capitalises on your company’s potential. Get in touch today to begin a conversation about how we can help you innovate and communicate your brand message.