Kara Modica’s Post

While Sweathead applied this in context to strategist roles, the same can be said for outputs. A brand strategy needs to inform the communication strategy which needs to inform campaign execution. If communication strategy and/or campaign execution isn’t grounded in brand, but a trend, it may feel disconnected from the consumer’s point of view.

This is admittedly a strange suggestion coming from a strategist. But it might be time for agencies to stop using the word “strategy” in job titles. The account planning department was once the only one doing strategy. With digital's growth came different types of strategic skills. Then all sorts of specialist strategy titles. At some point, account planners started calling themselves strategists too. Today there's too many different strategy titles to count. That’s understandable. While many strategists have broad knowledge, no one is an expert in everything in this complex media landscape. Then there’s the reality that plenty of competent people in other capabilities are strategists in practice, while not in name. The strategy team doesn’t exclusively own the ability to think strategically. It just seems the word is too common to mean much as a title anymore. Sometimes it even causes confusion, resentment, and territorial disputes. Should we just say the brand team, content team, comms team, etc? That would be a tall order since there’s cache in the word - the identity - for us strategists. Clients get the concept and pay for it. And it’s not just ours; strategy has a different but related meaning on the brand side and beyond. Maybe I should just call myself an account planner again. #strategy #brandstrategy #creativestrategy

In the dynamic world of communications, staying ahead of the curve is not just an aspiration; it's a necessity. At Thought Process Communications, we are not just keeping pace with industry shifts; we are pioneering the future of PR. As we gaze into the crystal ball of communications, it's evident that our industry is on the brink of transformation. Here's a glimpse of what the future holds: 1️⃣ Data Alchemy: Data is the new gold, and we're the alchemists. In the coming years, our industry will see a seismic shift towards data-driven insights. We are poised to unlock the secrets hidden in data, crafting campaigns that are not just compelling but also quantifiably effective. 2️⃣ The Rise of Story Architects: With information overload, only authentic and captivating narratives will cut through the digital clutter. We're not just PR professionals; we're storytellers who will architect narratives that resonate, creating emotional connections with audiences. 3️⃣ Integrated Amplification: The silos of communication are crumbling. We're at the forefront of integrating PR efforts seamlessly across channels, from traditional media to digital, social, and influencer spheres. Our aim is to amplify brand voices far and wide. 4️⃣ Crisis Resilience: In the age of instantaneous communication, crises can unravel rapidly. Our crisis management strategies are designed to not just mitigate but turn crises into opportunities for growth, safeguarding brand reputation at all costs. 5️⃣ Global Horizons: As the world becomes smaller, our horizons expand. With a global perspective, we're equipped to navigate diverse markets, cultures, and languages, ensuring that your brand's message resonates on a global scale. At Thought Process Communications, we aren't just observers of these trends; we are the architects of the future of communications. We're passionate about helping our clients navigate this evolving landscape, building brand legacies that stand the test of time. Join us in this exhilarating journey towards the future of PR and communications. Let's shape the narrative together and propel your brand to new heights. What are your thoughts on the future of PR and communications? Share your insights below, and let's spark a conversation! 🌐 #PR #PublicRelations #Communications #FutureOfPR #ThoughtLeadership #ShapeTheFuture

As an Account Manager in the dynamic world of PR & Communications, I've come to realise that our field isn't just about #crafting compelling messages or executing flawless #campaigns—it's about the relentless pursuit of #excellence in everything we do. Every day, we face #newchallenges and #opportunities that push us to work harder, think smarter, and innovate constantly. Whether it's managing multiple client accounts, navigating tight deadlines, or staying ahead of industry trends, the #dedication and #passion we bring to our work are what set us apart. We work hard not just because it's expected of us, but because we have a genuine #desire to deliver the best possible #results for our clients and partners. We understand the #power of effective communication in shaping perceptions, driving engagement, and ultimately achieving business objectives. But striving to be the best isn't just about the end result—it's about the journey. It's about embracing every #success and learning from every #setback. It's about collaborating with our talented colleagues, drawing inspiration from each other, and constantly pushing the boundaries of what's possible. In our fast-paced industry, the pursuit of excellence is not a #destination; it's a never-ending quest. It requires resilience, adaptability, and a willingness to evolve with the ever-changing landscape of PR & Communications. #PR #communications #professionalreflection #perceptions

Connection is always key. 🗝 Thanks to Agility PR Solutions for the opportunity to share insights on how a personalized and integrated communications strategy builds connections that allow brands, particularly consumer brands, to stand out in a crowded marketplace. With new consumer brands popping up daily, connection has never been more important - not only to generate conversions, but also to ensure your brand stands the test of time. Check it out: https://lnkd.in/gYqrNKiJ #pr #integratedcommunications #consumerbrands

Comms planning is one of those skills that agencies and brands wish they had more of but that few are set up to get the most out of. Good comms planners are everywhere on a project. They’ll want to contribute to or smell the original creative brief, they’ll want access to data (What’s worked? What hasn’t worked? Where’s the audience? Where aren’t they? What deals are we committed to?), they’ll want to see ideas coming out of the creative department early and often, and they might even want to help shape those ideas. Comms planners are the butterflies of advertising. Most people like them fluttering around. They’re a bit exotic but they make everything better. The three main reasons comms planning struggles are: 1. Clients understand paying for account management time. It’s concrete. But paying for strategy time…”I mean, do I really need to? Can’t you throw it in?” 2. Access to data, ideas, and colleagues doesn’t always happen when it needs to. Most agencies in New York are pretty old school, banging out scripts maybe a hashtag…but it’s rare to see non-advertising ideas unless the creative team is from another country. An example, WWF’s “Earth Hour”–a campaign that gets the world to turn its light off once a year. Most comms planners I know find themselves chasing decks and work and trying to make sense of it without offending the people who made it. 3. Big markets like New York focus on efficiency. This is what some of my favorite media thinkers from Australia told me when they moved here and wondered where the comms planning was. For holding companies, the big markets exist to do decent work in but to extract profit from. This leads to what can feel like a more conservative culture in agencies. I was shocked by how careerist most media agencies I visited 12 years ago when I moved here felt. In Australia, I was used to competing with media agencies. If you’re a butterfly, I hope you can navigate all of the above and have an enjoyable career. ** @sweathead masterclass: A Practical Approach To Communications Planning with Media by Mother's Maria Van Buskirk, Thursday, September 21. Link in bio. ** #advertising #strategy #brand #brandstrategy #marketingtips #marketing

3-MINUTE MONDAYS: I shared an approach to doing comms planning (with a caveat that I've never worked at a media agency, before I get pitchforked). "After we see work, strategists get to shift into a new gear to find places for ideas to live. A comms plan is a useful way to take platforms and turn them into specific, strategically-led asks. They’re full of the baby briefs that follow the creative brief." https://lnkd.in/gF9gaERx

Living in a multichannel environment comes with both challenges and opportunities. Learn how marketing channels can work together to build brand equity: https://lnkd.in/ep9VRPjq #marketing #communications #strategiccommunications #brandstrategy #guardian

Have you ever felt like you’re paying 💰 your PR firm too much? PR is an investment 🏦 but take a look at what you get: -Comprehensive communications strategy 📈 -Strategic ♟️message development -Brand awareness 🌟 -Big picture thinking 🌐 -Investor, employee, media, analyst, customer, community relations -Crisis comms ⚠️ and planning -Always-on C-suite consultant -Image perception and reputation management -Media coaching 🎥📰 -Executive visibility -Thought 🤔 leadership -Social media content strategy and creation -Infuencer marketing 🌟✨ -CSR, ESG and DEI Comms -Builds customer love 😍 and loyalty -Event management -Speaker 📣 and awards 🏆program -Analvtics and measurement If you still think you’re paying too much, contact 📞 me. A lot of the bigger PR firms charge more because they stack your account with junior staff. This is why the prices are so high. I’m a solopreneur with 20 years of PR experience. I keep my prices low and get results. 🚀💥 Right now, I have two spots open to take on new clients. If you want to jump start your PR, contact me today. #PRPro #PRtips #digitalPR #mediarelations #PRgal #publicrelations #mediarelations #PRforrealestate #realestatePR #realestatepros