Amy Onori

💡🔓🌱 Unlock the power of Awin's Spring Release. Our latest enhancements are designed to empower advertisers of all sizes, drive greater success, and create more active partnerships. Learn more about the smart changes making big impacts: https://lnkd.in/euu9v9aM #AwinSpringRelease #AffiliateMarketing

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Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart's industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: "This integration legitimizes influencers as a media channel even more because of the clarity it provides. We view this level of outcomes-based measurement as a significant step forward." You can read the full Digiday piece here: https://lnkd.in/gm7DbAY5 #OmnicomCannes

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Sign up now for our webinar on June 5th on the exciting developments in leveraging first party data using LiveRamp to achieve stronger ROI.

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What’s the benefit of CTV for B2B? 🤔 B2B CTV advertising offers a range of benefits: precise audience targeting, better measurement, attribution and allows brands to express their personality in a visually engaging format. Learn more from EssenceMediacom's Kebrina Robinson:

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The IAB Predicts Social Video Will Overtake CTV This Year. Social video “is taking more of a lead over CTV” because it provides better campaign reporting based on an advertiser’s preferred business outcomes, a capability that CTV lacks in comparison. Marketers are under pressure to justify their investments by connecting their ads to results, which is why they’re raising investments in social video more than CTV this year. But in my experience while attribution remains the king, we need to think about incrementality. https://lnkd.in/dYze9K-3

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One size fits all marketing just doesn’t cut it. Know who your audience is to make meaningful connections.

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I get it, Linear is a must. But how do we make effective decisions when allocating media dollars to prioritize the voters that matter most? ACR data demystifies the impact of linear and programmatic buys through accurate forecasting, reach measurement, and competitive intel.

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Folks, we have an exciting webinar TODAY on the hottest topic in the media industry right now: Retail Media or Commerce Media. We have an outstanding panelist lined up, and you definitely don't want to miss it. If you're a CPG marketer, this topic is a must for you. I assure you that you'll walk away with actionable insights to bring back to your organization. Click the link below to register. Looking forward to seeing you there!

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Google has delayed the deprecation of third-party cookies on Chrome again. Some feel frustrated, some not surprised. We view it differently. 💡 “Whether cookie deprecation is imminent or a year away, Seedtag’s AI-powered contextual solutions remain a powerful tactic for finding and engaging with nuanced audiences through their interests, values, and passions,” said Brian Danzis, President, North America at Seedtag. “Google’s delay gives advertisers more time to test, understand, and quantify the value of alternative solutions and how they can be incorporated into targeting playbooks, ensuring a smooth transition once cookies inevitably disappear. At Seedtag we have 1000s of brands that have experienced the superior performance of AI-powered contextual and with a little more time (and data to back it up) we expect even stronger adoption of this unique approach.” Interested in learning more about Google's cookie phase-out and getting a glimpse into alternative solutions? 🔎 Read our full post here: https://lnkd.in/ep8WaRTv #CookieDeprecation #PrivacySandbox #PrivacyFirst #Contextual

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As #thirdparty cookies near deprecation, ad tech companies are innovating to build audiences for media buyers. #Sellside curation is emerging as a key trend, where #firstparty customer data from buyers is matched with publishers' first-party audience data to create private marketplaces (#PMPs). This shift changes the traditional roles of #DSPs, #SSPs, and #DMPs, leading to new dynamics in the #programmatic ecosystem. Key Highlights: ✅ SSP Curation: SSPs now leverage first-party data from publishers, enabling large-scale activation of second- and third-party audiences without third-party cookies. ✅ Data Marketplaces: SSPs are partnering with third-party data providers to enhance audience matching, creating new data marketplaces. ✅ Real-Time Reporting: SSPs offer real-time data matching and reporting, improving transparency and efficiency. ✅ Flexibility and Control: Sell-side curation provides advertisers with more flexibility and control over audience identifiers, bypassing DSP limitations. ✅ Industry Impact: The evolving landscape is creating new opportunities and tensions, as SSPs gain prominence and DSPs adjust to reduced control. As the ad tech industry adapts to the loss of third-party cookies, sell-side curation is transforming how audiences are built and targeted, paving the way for a more connected and efficient advertising ecosystem. #sellsidecuration #programmatic #advertising

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DEIB initiatives seem to face an uncertain future with disillusioned leaders leaving corporate positions to launch consultancies that allow them to continue their work. 4A's EVP of Talent, Equity and Learning Solutions Cathy Chan Butler underscores that employees' desire to work in inclusive environments is strong and there's work to be done in terms of recognizing and addressing the emotional labor and establishing clear pathways. Read the Digiday article by Kimeko McCoy: https://lnkd.in/ehXBugUf #DEIB

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Out of home is measurable! With the right planning, we can tell you everything from how much an OOH campaign improved brand metrics to how many people saw the ad and visited the business.

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Reddit, Inc. went public earlier in March, and it's first earnings call CEO Steve Huffman attributed this growth to an increase in Reddit’s daily active user base due to a boost in search traffic from Google. I found this interesting because as a juxtaposition, many companies are crying foul over Google's Search Core Updates which are now pushing traffic to certain larger publisher sites. The main issue is a lack of transparency of what's changed and why in the eyes of many SEO consultants https://lnkd.in/gqVnjkAD Regardless, it's clear Reddit is a winner 🏆 of these changes. "Huffman said the bump in logged-out traffic came disproportionately from search. It was prompted not by the partnership with Google that Reddit announced in February, but by improvements the platform has made to its page loading speeds, which improves its Google Search rankings." While this maybe true, I think there will be conspiracy theorists out there who will be skeptical given that partnership agreement which allows among other things, Google to license Reddit's user-generated content for model training.

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So This is Fascinating and I am very pleased. This week I posted that we needed responsibility to come back into programmatic. Because otherwise everyone blames others and we end up with a polluted ecosystem (fraud, bad content, MFA, hate etc). I have been talking about this in different ways for years. We need some level of walls to keep out the bad actors. We need some level of responsibility to maintain standards. Its clear that TTD and Jeff Green agree. This is at the nub of the push to the premium internet. With TTD taking some level of responsibility for what happens on their platform. Its also worth saying that the easy option is to do nothing. Many platforms make millions out of poor content in the short term. We need more action like this for the long term. For thats the point. This is not altruistic but acting to secure the long term viability of the channel.

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It was great collaborating on this piece for PRNEWS with my MikeWorldWide colleague Clayton Durant on how executives and corporate teams vastly underutilize data to inform their LinkedIn strategies, leaving opportunity on the table to optimize content approach and drive ROI. To get the most out of their strategies, teams should fully leverage the extensive range of data available and: ✅ Build a data lake ✅ Collect data consistently following each publication ✅ Leverage AI for streamlined data analysis Once data is collected and analyzed, our next step is integrating those actionable insights into strategic plans, helping to build the most optimized presence for our clients. Read the full article here: https://lnkd.in/edAsvxXa

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