𝗙𝘂𝗻 𝗳𝗮𝗰𝘁: Did you know that the traditional marketing funnel was developed in 1898 by E. St. Elmo Lewis? Surprisingly, we're still relying upon it today. A 125 years later! Just think of all of the advances that have happened since then in product, technology, and consumer behaviours. So how do we feel about that? 🤔 Well, we're here to stress test that at Thrive Digital. We're not content with sticking to tradition. We're all about challenging the norms in the marketing industry, and our challenging own views. We pride ourselves on being in a perpetual state of discovery. Tune in to #TheHypothesis below to hear from Philip Ware (VP, Strategy) and Eric Sloan (VP, Data & Strategy) as they dive deep into whether this age-old practice is still vintage gold and holding it's value, or if it's high time for a marketing revolution 💥 --- #GrowthMarketing #DigitalMarketing #Marketing #BrandMarketing #BrandAwareness #MarketingFunnel #TopofFunnel #BottomofFunnel #DigitalMarketing #PaidMedia #PaidAdvertising #Facebook #Meta #Google #GoogleAds #AdWords #Programmatic #TikTok #Advertising #PLG #SLG #Customer #PaidMarketing #PaidAds #Marketers #Retargeting #Conversions #ConsumerJourney
Is the marketing funnel dead? Did it ever matter? Is your marketing team wasting good assets adhering to an archaic model? Find out all that and more in the inaugural episode of our new podcast/video show, The Hypothesis! Listen in as our guests debate, discuss, and challenge the advertising status quo. Subscribe on your favorite listening apps or on YouTube so you never miss an episode. https://lnkd.in/g-tvtNZU #PerformanceMarketing #GrowthMarketing #DigitalMarketing #MarketingFunnel #AudienceJourney #AdAgency
