Jessie Echternacht’s Post

For the first time in Nest Wealth's history, they were hiring their first B2B Director of Marketing to build and scale a high-performance marketing function from the ground up. They needed a leader experienced in scaling lead generation programs and managing multi-channel campaigns. Learn more about this hire in our case study! #MarketingDirector #MarketingLeader #MarketingRecruiter #Hiring #Recruitment

🤔 Why is hiring the perfect marketer so challenging? 🤔 Because marketing is an art AND a science. A great marketer needs to be both a right-brain creative thinker and a left-brain analytical genius. They should be able to craft compelling narratives AND dive deep into data metrics. Finding someone with this balance is like finding a unicorn. 🦄 But when you do, it’s pure magic! ✨ #MarketingMagic #HiringChallenges #GrowthMindset

⬛️ Square pegs don't fit in 🔵 round holes, but isn't that something to marvel at? 🤔 A groundbreaking perspective I'd like to share is the potential power of hiring individuals 👨💼👩💼 who don't exactly fit the job description in your GTM strategy. Sounds counter-intuitive, right? When it comes to developing a Go-to-Market (GTM) strategy, we typically look for individuals who match the job description like a glove. But, what if the secret to a robust GTM strategy is the exact opposite? Consider this: hiring beyond the job description can offer an unanticipated, fresh perspective. 🔄 These are the individuals who have a knack for thinking outside the box 📦, for they have never been in it. They bring uncharted ideas 💡 and solutions that might otherwise stay undiscovered. They are the ones who challenge the status quo, ask the tough questions, and create an environment where innovation thrives. Not fitting the job description shouldn't be seen as a lack of ability but as a potential to offer something new, something game-changing. It's about utilizing the power of diversity - not just in demographics, but in thought, too. Remember, the most significant breakthroughs often come from the most unexpected places. 💥 Next time you hire for your GTM strategy, give those less-obvious candidates a second look. You might be pleasantly surprised. 😊 Dare to think differently! 👊

SIVO, Inc. On Demand Talent has insights professionals ready to work on your business. We are insights experts who match our talent’s expertise, skills, and passion with your unique needs. Reach out today! #fractional #insights #marketresearch

#hiring Head of Product, Los Angeles, United States, fulltime #jobs #jobseekers #careers #LosAngelesjobs #Californiajobs #ConsultingCorporateStrategy Apply: https://lnkd.in/g5rJtnQa Ghost is the marketplace that connects leading retail brands with surplus to distribution partners. Ghost combines real-time data with intelligent solutions to help brands distribute their surplus inventory across online and brick-and-mortar channels. By providing transparency, accuracy, and scalability, the Ghost platform serves as the backbone for retailers to diversify and optimize their inventory lifecycle. Reporting directly to the CEO, the Head of Product position will be leading the charge to make sure we hit our quarterly product development goals. A data-driven approach is crucial, with a strong focus on key metrics such as the sell-through rate, buyer and seller retention, churn rates, frequency of use, and activity levels. You maintain an equilibrium in your decision-making process, combining a data-driven approach with your reliance on product intuition to create optimal solutions. Having a clear product vision is imperative, with the ability to switch between short-term objectives and long-term possibilities for both the marketplace and the product's development. About Role: Define and drive product strategy in partnership with our co-founders and your cross-functional partners. Maintain and deliver a roadmap of key initiatives that accelerate the optimal marketplace experience for buyers, sellers, and internal users. Lead, mentor, and nurture a high performing team of product managers to grow and excel at their craft. Partner with design and engineering to ensure we ship work at the intersection of user value, business viability, and engineering feasibility. Champion the end-to-end product development process to deliver high-value and high-quality product releases. Be customer-obsessed and use both qualitative and quantitative insights to plan, test, and release new features. About You: Proficient in transitioning between short-term objectives and a long-term strategic vision for our products. Demonstrated excellence in team management, including product managers, while maintaining a high level of technical expertise

Do you love data and creative? Your perfect career path could be "Creative Strategy" Now, I know what some of you might be thinking. "Creative strategy?" That's just a fancy way of saying: 'Entry-level marketer' right? Wrong. In fact, according to recent salary data, Creative Strategists are some of the highest-paid emerging roles in DTC. We're talking: 1. Median salaries in the six-figure range 2. Top earners bringing in $180K+ 3. Consistent YoY growth in salary and job openings And it's not hard to see why. As more and more companies realize the value of a strong creative strategy? They're willing to pay top dollar for the talent that can deliver it. They're looking for people who can: 1. Think big picture and connect the dots across channels and touchpoints 2. Blend data and creativity to develop innovative solutions to complex problems 3. Communicate and collaborate effectively with cross-functional teams And if you've got those skills? You're in high demand, my friend.

For the first time in Nest Wealth's history, they were hiring their first B2B Director of Marketing to build and scale a high-performance marketing function from the ground up. They needed a leader experienced in scaling lead generation programs and managing multi-channel campaigns. Learn more about this hire in our case study! #MarketingDirector #MarketingLeader #MarketingRecruiter #Hiring #Recruitment

For the first time in Nest Wealth's history, they were hiring their first B2B Director of Marketing to build and scale a high-performance marketing function from the ground up. They needed a leader experienced in scaling lead generation programs and managing multi-channel campaigns. Learn more about this hire in our case study! #MarketingDirector #MarketingLeader #MarketingRecruiter #Hiring #Recruitment

For the first time in Nest Wealth's history, they were hiring their first B2B Director of Marketing to build and scale a high-performance marketing function from the ground up. They needed a leader experienced in scaling lead generation programs and managing multi-channel campaigns. Learn more about this hire in our case study! #MarketingDirector #MarketingLeader #MarketingRecruiter #Hiring #Recruitment