Brian Spencer

As we continue to navigate the complexities of data-driven marketing, understanding the intersection of data privacy and personalization becomes essential. 🔒 Andrew Criezis from NielsenIQ emphasizes, 'Having standards, and companies that centralize data with quality standards, is crucial for industry advantage.' Andrew’s insights are invaluable guidance for brands looking to innovate responsibly. Hear marketing leaders and experts weigh in on this critical discussion and more on #TheMarketingRapport, and subscribe wherever you get your podcasts: https://ow.ly/LKtV50RntCz #DataGovernance #DataPrivacy

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OAAA has released a new study that reveals the effectiveness of digital out-of-home (#DOOH) advertising, highlighting its unmatched capability to engage consumers compared to other media. Enhance your marketing strategies with Xchange ➡ info@xchangeooh.com

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Albertsons Media announced its launch of #CollectiveTV, a solution that will allow advertisers the means to target, measure, and optimize ad campaigns across streaming, digital video, and soon linear TV. According to the Interactive Advertising Bureau’s 2024 Digital Video Ad Spend & Strategy Report, digital video ad revenues are expected to reach $63 billion in 2024. 🚀📺 #Albertsons #CollectiveTV #DigitalAdvertising #RetailMedia #AdTech #MarketingInnovation #CTV #StreamingMedia #AdvertisingTrends

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In today's landscape, consumers expect more from brands and retailers than ever before. Consumer-focused businesses must rise to the occasion, delivering authentic experiences that resonate. That's why our seasoned PR and digital marketing experts take a personalized approach based on company-specific IRI data to help connect with audiences authentically and to drive KPIs, like greater traffic, followers and online transactions. Visit our website to learn more how we leverage our retail and consumer clients: https://ow.ly/GLUp50Risqk #retail #consumer

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4A's Matt Kasindorf and Association of National Advertisers' Greg Wright weigh in on today’s client-agency relationships, why success is still so subjective and the growing need to establish clear definitions of value via Ad Age’s Ewan Larkin. #CostofthePitch2 #advertising #TSEclientwork Read the full piece below 👇: https://lnkd.in/e8VnaP9m

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AnalyticsIQ team members Dan Lescano and Mike Hattub are heading out to Chicago, Illinois for the upcoming P2PI Retail Media Summit from June 25th through the 27th. P2PI's Retail Media Summit brings together the commerce marketing community to help brands and retailers navigate the complicated, rapidly shifting media landscape. It's the perfect opportunity to connect with other professionals, learn about new emerging trends, and hear from some of the best thought leaders in commerce marketing. If you plan on attending, be sure to keep an eye out for Mike and Dan so you can say hello! #RetailMediaSummit #RetailMedia

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Do you need to build a Voice of the Customer (VoC) program, or want to mature an existing program? Jas Singh and Katie Wallace discuss how brands can take their #VoC programs to the next level in this blog: https://ow.ly/UUpE50Sbhg3

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If you think you know consumer behavior, think again. Middle-income consumers are feeling the squeeze and worrying about inflation but aren’t holding back on splurges. Rather than sticking to tight budgets in retirement, aging consumers are splurging too. Speaking of older shoppers, it turns out that the brand loyalty they’ve long been known for is […] https://lnkd.in/dxUDJpfg www.Cyprus-CEO.com #CEO #business #management #marketing #tech #AI #legal #money

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The small business categories get the biggest spend from consumers. Your local advertisers will want to know if they’re in the top 10. #smallbusiness #localadvertising https://ow.ly/PnyR50S0Vwa

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Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from #RampUp24 here: https://lnkd.in/gyq_2-RF

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"Brands can either fall victim to Mother Nature… or they can leverage her power and her influence." On this week’s Champions of Growth podcast with the Association of National Advertisers, our CMO Randi Stipes shared her POV on how changing weather is impacting consumer behavior - and what marketers need to do about it. Tune in for more insights on how marketers can lead the business in harnessing weather intelligence, the role of AI in marketing and forecasting, and the growing relationship between weather and consumer trust. https://lnkd.in/eGEnymc8 

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For as much energy as #advertisers and agencies have put into supply path optimization over the years, the #programmatic supply chain is still in need of cleaning up. See the recent examples of made-for-advertising sites, Forbes and Colossus calling into question ad buyers’ abilities to control what inventory they’re purchasing programmatically. This helps to explain why Digitas North America is planning to take a stricter approach to how it sources inventory. In this piece by Tim Peterson, we speak to Leah Askew.

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"Make the consumer the hero of your story"- Ann Handly. With 83% of consumers conducting research before purchasing, it's time to craft a blockbuster strategy. ✨🚀 Dive into our summer report for the ultimate playbook in advertising success! 👇🏻 https://lnkd.in/gDYBN_Rq #adtech #advert #advertising #communicating #summer2024 #linkedincontent #summer #advertisers #summeressentials #summerescape #summerfashion #summerfun #summertime #linkedin #Weekdays #Consumers

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What is a Retail Media SSP and do I need one?   🚀 The retail landscape is rapidly evolving, and Retail Media SSPs are at the forefront of this transformation. From democratizing ad space to enhancing the consumer experience, the benefits are endless!    We love Keith Bryan, Jeffrey Bustos and Parbinder Dhariwal, and Ciarán O'Kane perspectives on retail media SSPs...so look out for their quotes in this post. 🤍   👉 Discover why a Retail Media SSP is the secret weapon you need in our latest blog post. Learn how SSPs can:    • Boost your ad relevancy and CTR 📈  • Maximize your revenue 💰  • Democratize access for smaller brands 🤝   It's not just about ads; it's about creating a seamless, personalized shopping journey for your customers. Dive in to see how programmatic advertising is revolutionizing retail media!    💡 Curious? Click here to learn more- https://lnkd.in/eKFq45uH   #retailmedia #ssp #adtech #ecommerce

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While in-store media measurement can seem complex, with the right strategic partners, it can be straightforward. In a recent episode of The CPG Guys podcast, our CEO, Marlow, explores what measurement looks like for both endemic and non-endemic brands. Here’s a brief preview, but for a full understanding of the value of in-store digital advertising, how brands can get started, and where the industry is headed, make sure to tune into the full podcast. Listen here: https://lnkd.in/gvFSn4qx #RetailMedia #Marketing #CPG #Advertising

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What does the future hold for retail media networks (RMNs)? Join Peter V.S. Bond as he explores the rise of RMNs, the challenges advertisers face, and strategic investment opportunities for both emerging and enterprise brands ⤵️ #RetailMediaNetworks #Advertisers #RetailStrategy

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In this episode, Ed Farley of Crosby Marketing Communications is here to share the importance of a purpose-led brand strategy in today’s environment.  https://lnkd.in/gaqEVM3e

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How would you describe your brand voice? For Thulium, we would say: confident, knowledgable, smart humor and emotionally connected. Our own Gage G. walks us through the importance of knowing your brand voice on #SocialMedia channels: https://bit.ly/3xFm1Mc #SocialMediaMarketing #ContentMarketing

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