Omnicom Commerce’s Post

We're excited to celebrate Amy Kupec, our VP of Account Service at TPN, who was a panelist at the Path to Purchase Institute Retail Media Summit! Amy joined experts Megan Avellar from InMarket and Katherine Bailey Conlon from The Clorox Company to discuss "Amplify and Extend RMN Investments with Real-Time, Personalized Commerce." They explored how commerce data can optimize ad spend and target shoppers precisely, emphasizing the importance of personalized experiences in engaging consumers. Amy's insights were invaluable, and we’re proud of her contribution to the conversation on maximizing Retail Media investments. #RetailMedia #Commerce #TPN

Check out our CEO's latest article on how retail media is transforming marketing! From leveraging shopper data to creating omnichannel strategies, 2024 is set to be a revolutionary year. Dive into "Experiences That Sell: Welcome to the Age of Creative Excellence in Retail Media" and join the conversation! #RetailMedia #Marketing #CreativeExcellence

Today Michael Lovegrove sat down with Laura Jones, CMO of the industry-defining Instacart platform, alongside our CEO, Jacquelyn Baker & CREO's President, Kevin Blazaitis. Together they discussed the vital role influencers and creators play in shaping consumer culture, and how these factors are essential in enhancing overall consumer experiences, brand building, and driving sales growth in the retail landscape. This was a timely discussion coming off of today's exciting news announcing Omnicom as the first holding company to access Instacart’s new Instacart Developer Platform (IDP) - an API program that uses Instacart’s online grocery platform to more directly connect creators’ lists of material needs to the retail outlets that supply them. 🔗 Learn more:  https://bit.ly/3xsa2DU #CannesLions2024

Commerce Day at the Omnicom Cove! Today we heard from a variety of amazing speakers including Tina Manikas who spoke about retail ad media spend and how it has brought new opportunities to amplify customer experience and better connect sales and marketing. While Anthony Donaldson and Gayle Bissay, Global Director of Digital & Retail from adidas, shared how integrating AI, AR, and media into physical retail is creating new relevance. #CannesLions2024 #Commerce

  Highlight from Cannes! Jacquelyn Baker along with Vanessa Carr, Kristen DiCorleto and Katie Stephens Feffer discussed The Future of CommHERS with host Lynn Branigan. As more women take the helm of commerce companies, a new ecosystem is being born with more female influence – one where women link arms, negotiate collaboratively and work together toward mutual benefit. Thank you Criteo and #SheRunsIt for bringing together these amazing women leaders who are propelling the industry towards greater diversity, creativity and success! #CannesLions2024 #Commerce #WomenLeadership

Our CEO, Jacquelyn Baker kicking off #CannesLions2024 on the Beet.TV stage talking about building CPG brands with the power of retail media with Taryn Beck!

Today is the day the Monarch butterfly is renamed the Catherine Butterfly! Read more about what Tracy-Locke and the Catherine Violet Hubbard Animal Sanctuary have accomplished together to celebrate Catherine’s 18th birthday.

Congratulations to our Tracy-Locke team on their two Silver Effie wins!

Exciting times at the Path to Purchase Institute Future Forward Conference last week! Our thought leaders took the stage to share their insights and expertise: 🌟 Curt Munk explored evolving consumer paths and redefined what it means to be premium. 🌟 Amy Vollet, alongside Welch's Katelyn Nugent, unveiled strategies for driving action in breakthrough commerce moments and achieving media success. Intrigued by these forward-thinking ideas? Let's connect and chat! #FutureForward #CommerceInsights