What does the future hold for retail media networks (RMNs)? Join Peter V.S. Bond as he explores the rise of RMNs, the challenges advertisers face, and strategic investment opportunities for both emerging and enterprise brands ⤵️ #RetailMediaNetworks #Advertisers #RetailStrategy
Beautifully put Peter V.S. Bond. In addition to audience reach/focus and capabilities of the RMN, I’d add in a third selection criteria for CPG’s; commercial relationship. And here RMN’s provide the opportunity to include measurable counterparts into JBPs
Dean McElwee Celia Van Wickel Ben Miller Ron Margulis Roger Dunn Jamie Grill-Goodman Matthew Adam Smith Katherine Black Sasha Wallinger Oshiya Savur Padma Hari Nick Harbaugh Barry Thomas CASEY GOLDEN Michael Zakkour Brittain Ladd Claire McCormack Christopher Chung Rick Watson Scott Benedict Andrew Lipsman
I’m loving the quality of this Peter V.S. Bond and I love ❤️ how Flywheel has embraced it…
Love the format, top presenting skills Peter V.S. Bond
Peter V.S. Bond Thanks for being the #retailindustry's much needed Mr. Rogers for a giant and growing classroom of #retailmedia students of all ages. And that golf zip-up doesn't hurt the metaphor ;)
So good 💪 Well done, Peter V.S. Bond!! I may have to use this in our Retail Media 101s.....
Really good summery, Peter V.S. Bond! This is why we see so much concentration of dollars in the networks and then a really long tail.
Well done!
Senior Director, Retail Data Partnerships at The Trade Desk
1moPeter V.S. Bond don’t forget that accessing tretailer data through TTD can bring much needed standardization and consolidation for brands and make it easier to activate across every network that can prove out performance for brands! We’re even starting to bring retail measurement standardization to life through our Retail Sales Index!