AnalyticsIQ’s Post

We understand the unexpected shutdown of Oracle's advertising business comes as a shock and brings uncertainty that needs to be addressed. That's why we're here to help by providing a mapping of the majority of Oracle’s audiences to direct replacements. We’ll even map the specific audiences you need and provide you with corresponding replacements from AnalyticsIQ’s comprehensive suite of 2,000+ people-based audiences. As a tier-1 partner and contributing data provider to Oracle’s DLX and BlueKai platforms for nearly a decade, AnalyticsIQ audiences were a major contributor to many of the Oracle audiences you’re used to leveraging, and you can access AnalyticsIQ audiences either directly with us or through any marketplace, DSP, DMP, or SSP channel partner. Learn more and request your custom mapping of Oracle audiences here. #OracleAdvertising https://lnkd.in/ebiBamAh

In today's saturated digital landscape, capturing consumer attention and driving action is no small feat. The relentless flow of online content and advertising demands more than just creativity, it requires a forward-looking understanding of consumer behavior and preferences. By understanding likely marketing channel behaviors and preferences, marketers can ensure their ads reach the right people at the right time, making a significant impact and fostering stronger connections with their audience. Interested in learning more? Read the full article over on American Marketer! #PredicitiveData #ConsumerData

We are back with this week's #TriviaTuesday answer! Our Cognitive Sciences team recently conducted a large, nationwide survey in which we asked people about about their relationships, socialization habits, and health outcomes. Just under half our sample (45%) said they were involved in some type of social group or club; and among those, religious groups were the most popular (24%), followed by fitness and exercise groups (13%), sports teams (12%) and non-profit organizations (11%). How does this compare to your own socialization needs and involvement? Let us know what you think in the comments! #Research #MarketingData

We're back this week with another #TriviaTuesday! A recent study by our Cognitive Sciences team at AnalyticsIQ found that almost half of all Americans (~45%) are involved in some type of social group (e.g., sports team, non-profit, book club). So, we're curious, are you involved in any type of social group or club? If so, what kind? #Research #MarketingData

AnalyticsIQ is proud to offer a mapping of Oracle audiences to direct replacements for advertisers and platforms. Learn more here. https://lnkd.in/ec-WfDak

🌍✨ New Research Alert: Insights into Modern Travel Trends ✨🌍 AnalyticsIQ's Department of Cognitive Sciences has recently released our latest research report, offering in-depth analysis of current consumer travel trends, habits, and preferences. In this report, we explore detailed findings on traveler demographics, preferred destinations, experiences, accommodations, and more. And that's not all - with AnalyticsIQ's predictive consumer data, travel marketers can action on these trends in order to target the right travelers with the right message and offer. Interested in learning more? Check out our summary and access the full report here! #TravelMarketing #MarketingData #ConsumerBehavior

Our Anna Brantley and Margo Hock had the opportunity to represent AnalyticsIQ at the 2024 Cannes Lions International Festival of Creativity in beautiful Cannes, France. After enjoying a week's worth of networking and hearing about emerging trends within the digital and advertising spaces, both Anna and Margo had some very interesting takeaways - from discussions about commerce media, to talks about the potential consolidation of retail media networks, and more. We're summarizing the top five take aways Margo and Anna had over on our company blog. Give the article a read to see what they had to say! #Cannes2024 #DigitalMarketing #AdTech

We are back with this week's #TriviaTuesday answer! In a recent survey conducted by AnalyticsIQ, respondents across the US reported their social behaviors. We found that the most important social relationships are those with family and friends, however survey takers had other methods of socialization! The vast majoity of survey takers used social media to socialize (92%) and most people had pets (65%). What social media accounts do you use? Do you have any pets? Let us know in the comments. To learn more about the most popular types of social media, pets, and social groups check out our Social Reciprocity paper over on our company site. #SocialReciprocity #Research

Our Dan Lescano and Mike Hattub are taking in the sights and sounds at Path to Purchase Institute's #RetailMediaSummit this week! If you're at the event in Chicago, be sure to say hello! #RetailMedia #AdTech

We're back this week with another #TriviaTuesday! From a recent AnalyticsIQ survey, we learned more about the social behaviors of US adults. Which of the following do you think is the most common way that people seek out socialization beyond romantic partners, close friends, and family? Don't forget to check back in on Thursday to see if you answered correctly! #ConsumerData #Research