Here's a CRUCIAL insight about marketing in an #AI world: YOUR BRAND TRUTH IS “BLENDED” … like a SMOOTHIE! Every piece of content on the web—good or bad—blends into one cohesive narrative, or “Prompted Moment of Truth,” that consumers experience in one go via #AI answer engines (ChatGPT, Perplexity, Google #Gemini). The AI-driven shopper journey is much tighter, more integrated, and unforgiving of inconsistencies or SEO tricks. To bring this all home, our team (including our fantastic intern “content producers” Jack Micucci and Anna Sullivan, coached by Judy Zitnik) insisted I WALK THE TALK. As brand builders, we must meticulously manage our "Smoothie" ingredients. Think of your R&D, marketing, and consumer #engagement as the fruits, veggies, and superfoods that make up your brand's smoothie. Bad publicity, poor reviews, skeptical activists, or even #irresponsibleAI are the salt, cayenne pepper, and ink. This is the future of #marketing! #GenerativeAI #DigitalMarketing #trust #Blendables Rishad Tobaccowala Kendra Ramirez Shiv Singh Helen Todd (Human) Max Kalehoff Bill Hildebolt Paul Baier John Sviokla Lee Beech Jocile Ehrlich Chetan Parekh Sherrie Kinderdine Jon Salisbury Summer Crenshaw Tracey Cooke Bastien Parizot Suzanne Tosolini Noel Geoffroy Chris Lansing Richard Greenberg Filippo Catalano Emily Cloud Kimberly Winburn Greg Kahn Christopher Morse Carl Fraik Michael Stich
Alejandro (Alex) Betancourt Buzás (Alex) Tú, mi querido amigo y compañero innovador en marketing, eres un delicioso batido tropical. Sin ingredientes malos.
yes sir. Smart Excel Sheets require relationship, quantization, as well as prediction. Human high quality content is ground truth. Super easy to spoil LLM's. EXAMPLE: I could create negative articles and site using gen ai about brand rank and overwhelm the ai systems about brand rank company with simple ease in about an hour or so. It would then infect and blow up the databases:) Weights are easy to bypass and it's getting more difficult and more expensive as more gardens are walled off. Simple concept hard to manage. OPINION: I THINK IT RESULTS IN MORE FOCUSED SPEND TO BE HONEST. Thanks for sharing Pete Blackshaw
Lee Beech
1w
Sometimes you need a spot on analogy and this really hits the GenAI topic on the head for marketers and brands. Pete Blackshaw you've long pushed the concept of 'marketing to algorithms' and while this was in world of emerging social platforms and the ever increasing complexity of search, it still makes so much sense with where we are today. The lines are already being drawn and now is the time for us to learn/plan/build in response to this quickly evolving environment. Many of the elements for the GenAI fuel already exist in our marketing arsenal - we just need to make the connections and invest in the foundations like never before.
Love this analogy 😂
🤣!!! Pete, this is somehow back to basics… Consumer Generated Media (I know, that’s old) in the AI mixer… 😵💫 What’s next, some kind of IA powered Buzzmetrics?
Pete Blackshaw Your expression on the 'bad' smoothie 🤣 ...if that doesn't convince every marketer to get on top of this issue, I don't know what will.
Jim Lecinski
1w
Hi Pete Blackshaw love how you've blended my #ZMOT into "PMOT" for the new era of GenAI search results. Totally agree that brands absolutely have to now be thinking about not just #SEO but #GEO (optimizing for generative engines) because increasingly that's what consumers will first see, read, learn, experience about your brand, in an AI powered zero moment!
Urgent Optimist, Startup Founder/CEO, Digital Transformation Leader
1wJeremy Gotwals You are a good smoothie (so far). Done mess it up.