Grocery TV’s Post

In-store digital advertising isn't just effective; it's essential for CPG brands looking to boost their reach and performance. Our recent comprehensive meta-analysis confirms this, revealing an average 14% incremental sales lift across multiple product categories. Drawing on data from the past five years across 16 studies, this analysis not only underscores the effectiveness of in-store advertising but also sets a benchmark for industry expectations. As we continue to expand our network into new areas of the grocery store, the opportunities to engage nearly 70 million shoppers only grows, significantly enhancing the potential for sales impact. Dive deeper into our findings and discover how in-store digital advertising can elevate brand performance in our latest press release. Also, if you’re attending POSSIBLE this week, our team would love to chat with you about our insights and opportunities! #POSSIBLE2024 #DigitalAdvertising #Advertising #CPG

To echo Andrew Lipsman: in-store retail media starts with customer experience. So, what components create a positive CX when it comes to media in stores? We've surveyed thousands of shoppers and found a couple key variables that determine the effect in-store retail media has on their experience. 👉 The first and most obvious is the implementation of in-store hardware: does it interrupt their shopping experience or potentially create extra work for them to accomplish a job? Shoppers are in the store to shop, so introducing complexity can cause friction. 🖼 Beyond hardware, creative is often overlooked as the linchpin of how they experience an in-store activation. On a basic level, brands should tailor their creative to the store environment or specific in-store touchpoint where their ad is showing up. Relevancy to the shopper journey is key. ⛰ Taking it to the next level, the digital transformation of in-store media has also dramatically changed the range of creative capabilities (dayparting, weather-triggered creative, etc.) available to retailers and brands. These not only increase relevancy, but also keep content feeling fresh in an environment like the grocery store that they may visit multiple times a week. Check out Andrew's latest newsletter here: https://lnkd.in/g2wdSRtq

What's driving the growth of the OOH sector? According to EMARKETER, digital out-of-home, programmatic, and in-store retail media are the key drivers increasing OOH spend today and in the years to come. Here's what you need to know: 1️⃣ While DOOH is still a smaller portion of OOH inventory, it accounts for more than a third of the revenue in the sector. Advanced creative capabilities, programmatic integrations, and flexibility will continue to drive the growth of DOOH in the years to come. 2️⃣ Programmatic DOOH will account for over a quarter of DOOH revenue this year. The ease of transacting programmatically is a major draw for buyers looking to easily integrate DOOH into omnichannel campaigns. 3️⃣ In-store retail media will grow more quickly than overall retail media at 31.9% YoY. While in-store is still a small piece of the pie today, by 2028 it's expected to represent over $1 billion in ad spending and nearly a quarter of DOOH ad spend. Read the full report here: https://lnkd.in/gw-P8dSn #DOOH #RetailMedia #AdvertisingTrends

Exciting news! 🎉 Grocery TV was featured in Built In's list of "Top Digital Media Companies to Know." This recognition is a testament to our innovative approach to in-store retail media and forward-thinking team. And guess what? We're hiring! If you're excited about working in a startup environment and want to be part of our journey, check out our open positions. Full article here: https://lnkd.in/gQ5TFN8n?

📣 New role on our Marketing team! We're looking for a Senior Product Marketing Manager to play a key role in defining the messaging, positioning, and GTM strategy for Grocery TV. Check out the details here: https://lnkd.in/gmiT_Fkn #productmarketingmanager

Live from the Path to Purchase Institute’s Retail Media Summit Marlow Nickell joined Amie Owen, Global Chief Growth Officer at KINESSO and Andrew Lipsman, Founder at Media, Ads + Commerce to talk a bit more about how brands and retailers can grow with in-store retail media. They discussed specifically how the store delivers on the core principles of the How Brands Grow framework: reach, mental availability, and physical availability. Amie summed it up well: “Reaching people where they are has never changed, and where they are is in the store.” For more on the original idea for this panel, check out the WARC article: https://lnkd.in/euvsh8Eh #retailmedia #retailmediasummit

Summer's in full swing, and so is the grocery store. With 4th of July around the corner, brands look to the store to increase reach and frequency with their audience during peak summer months. Here are a few standout summer creatives to inspire your next in-store #DOOH campaign:

According to OAAA, digital out-of-home (DOOH) investment increased 10.3% in Q1 this year compared to 2023. The growth of DOOH has spurred the adoption of and demand for measurement and data solutions from media agencies as they look to both get more creative with their targeting and track the effectiveness of their campaigns. In a recent Digiday article, Antoinette S. speaks with Brian Rappaport from Quan Media Group to uncover what's driving the growth of DOOH and how media buyers are leveraging this medium as a part of their omnichannel strategy: https://lnkd.in/eJBkDnMv

Last week we shared the news of our partnership with Harps Food Stores, Inc. to build out their in-store retail media network. We're thrilled to work with a partner that aligns with our prioritization of the customer experience. Creating a positive experience for both the retailer and their shoppers is a core component of a successful in-store network. This is why our CMS is purpose built to serve grocery retail and our in-store retail media products are based on CX research. With the addition of Harps, the overall Grocery TV network now spans more than 5,000 stores across the United States, with the ability to reach nearly 90 million people where they make the majority of their purchases. Read more on Progressive Grocer: https://lnkd.in/g5Qmc56c #retailmedia #cms #digitalsignage

Ahead of the Path to Purchase Institute's Retail Media Summit next week, Cyndi Loza interviewed leaders in the in-store retail media space including GTV CEO, Marlow Nickell. Read on to learn more about: -Why so many CPG brands consider in-store marketing to be “the next frontier” in their advertising -How brands can overcome challenges like organizational silos in order to invest in in-store media -What the future looks like for in-store retail media If you'll be at the conference in Chicago next week, don't miss our panel for more on how brands (and retailers) can grow with this evolving channel. https://lnkd.in/gQ48vhew #retailmedia