Amy Chu

In the next iteration of Inside Edelman honoring our Global Week of Belonging, Fatimah Alyas, Account Supervisor for Social Impact and Sustainability, shares how the many layers of her cultural identity influence her sense of belonging. Learn more about her story here: https://edl.mn/44G96Ih

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Our latest research explores key areas to help your brand drive brand love among #Black consumers. Here's what surprised us: Since 2022, we have observed that Black Americans are increasingly embracing their heritage as an integral part of their American identity. One way this plays out is by celebrating Black holidays at higher rates and expressing themselves creatively through language. Although they still consider themselves typical Americans, they are questioning the idea of American exceptionalism and paying close attention to the political climate in which they reside. Read on and discover additional ways to effectively fuel growth with Black consumers with these insights: https://lnkd.in/eUtZ4-73 #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

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Unveiling My Atypical Resume: A Banana's Guide to Creativity (Art Director Intern at Sid Lee Land) The good folks at Sid Lee Land requested an "Atypical Resume" for the Art Director Internship. Challenge accepted! I present to you: The Power of the Banana. This (admittedly quirky) video explores how a seemingly ordinary fruit fuels my creative process. It's a lighthearted glimpse into my brainstorming sessions and how I approach challenges. But wait, there's more! Scriptwriting, storyboarding, video editing, and sound editing - all yours truly! (Yes, I can wear many hats. ) Want to see the full banana bonanza? Connect with me and I'd be happy to share my masterpiece! (P.S. It's actually quite insightful, promise!) #SidLeeLand #AtypicalResume #ArtDirectorIntern #Creativity ##CanadianJobs #CareerGrowth #NewBeginnings #TransferableSkills #open-to-work #opentowork, #jobsearch, #hireme, #jobhunt, #jobseeker, #hiring, #recruitment, #jobsearching, #hiringandpromotion, #jobsearch, #jobsearchtips, #jobsearchstrategies, #jobsearchtips, #jobsearchadvice

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Issa Rae’s Ensemble Aims To Close The 35% Pay Gap For Black Influencers – Here’s How: Actress and producer Issa Rae has launched Ensemble, a new company focused on helping Black influencers and creators of color earn equal pay compared to their white counterparts. Research shows Black influencers make 35% less on average despite the influencer marketing industry's rapid growth. Ensemble connects a network of over 50 up-and-coming diverse creators with major brands like Pepsi, Chili's and Popeyes. It works closely to better package and position these talents for high-profile brand partnerships typically out of reach. Led by advertising veterans including Ian Schafer, the company aims to secure budgets from brands' mainstream media spend rather than smaller diversity allocations. Rae's media company is fully funding the venture. For businesses tapping into the booming creator economy, Ensemble offers a pathway to access an undervalued pool of diverse influencers at scale. By elevating representation and equitable pay, it enables brands to reach multicultural audiences more authentically through emerging, culturally resonant voices. 👉🏼 Read the full story by clicking here: https://lnkd.in/g3czY7AQ #InfluencerMarketing #Influencer #Ensemble

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🌟 Gen Alpha: The New Face of Beauty 🌟 Move over, Gen Z! Gen Alpha is making waves in the beauty industry, and their influence is nothing short of remarkable. From 10-year-olds with elaborate skincare routines to the #SephoraKids phenomenon, this young cohort's entry into the beauty scene has been both surprising and eye-opening. With the oldest Gen Alphas now 14, they are digital natives with unparalleled access to information and influence. Mintel reports that 66% of 12-14-year-old beauty users discover new brands or products through social media. These youngsters are learning from influencers, customer reviews, and even their millennial parents and Gen Z siblings. Gen Alpha’s approach to beauty is unique and reflects their upbringing in a hyper-connected world. Here’s what sets them apart: ✨ Early Adopters of Skincare: Many Gen Alpha kids are starting skincare routines at a very young age, influenced by millennial parents and older Gen Z siblings. ✨ Social Media Savvy: Platforms like TikTok and YouTube are critical for product discovery. 51% of Gen Alpha reports first hearing about brands through YouTube videos. ✨ Preference for Prestigious Brands: Brands like E.L.F. BEAUTY, Sol de Janeiro, Rare Beauty, DRUNK ELEPHANT, and Milk Makeup are particularly popular among this group, largely driven by their parents' preferences. ✨ In-Store Experiences: Beauty retailers like Sephora attract Gen Alpha by offering in-store experiences where they can sample and learn about new products. ✨ High Brand Sensitivity: Gen Alpha’s parents show a 6% higher brand sensitivity than the general market, indicating a strong preference for well-known, reputable brands. ✨ Targeted Skincare Brands: Many new and existing skincare brands are now specifically targeting tweens and teens, recognizing the potential of this young demographic. Brands like Bubble, indu, tbh Skincare, florence by mills, and Good For You Girls, are creating products tailored to the unique skincare needs of Gen Alpha, focusing on gentle, effective formulations that appeal to both kids and their parents. Brands that capture Gen Alpha’s loyalty now may secure lifelong customers. But it’s crucial to stay adaptable, as their preferences will undoubtedly evolve with time. For beauty brands, the key to success lies in understanding and meeting the unique needs of this digitally savvy and brand-conscious generation. Brands will need to focus on educating this young generation about skincare, breaking down complicated routines, and empowering Gen Alpha to make informed choices and develop healthy skincare habits early on. The beauty industry is on the cusp of a significant shift, driven by the youngest and perhaps the most informed generation yet. Let me know in the comments below your thoughts on this new generation. #GenAlpha #BeautyIndustry #Skincare #DigitalNatives #BrandLoyalty #SocialMediaInfluence #FutureConsumers #BubbleSkincare #BlogBeautyBoss #Education #BeautyIndustryTrends

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✨ The Marketing Melange: CPG - Healthy Soda Delve into the latest trend of healthy sodas with my newest blog post! Discover how brands like poppi, OLIPOP PBC, and Culture Pop are revolutionizing the beverage industry with probiotics, prebiotics, and low sugar content. Learn how these innovative brands position themselves in the market and see my strategic insights to help them maintain a competitive edge. Check it out now! 🥤 #CPG #HealthySoda #MarketingInsights #marketing #marketingblog #blog #nyustudent #nyumarketing #wellness

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I find it promising that brands are more willing to actively promote pride in their branding - a trend that reflects changing consumer trends. My hope is that such campaigns are not performative, but involve active engagement with the LGBTQ+ community. A McKinsey report showed that many employees do not feel fully included at work and want their organizations to do more to advance inclusion and diversity. I harbour hope that companies can consider LGBTQ+ inclusion beyond a marketing tagline, in the pathway towards genuine acceptance 😊 🌈 👍 https://lnkd.in/gV7Zi79j

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📈 Just wrapped up MKT 246 with Dr. Li Huang at Hofstra University, and I'm blown away by the insights gained! 🌟 Learning the ropes of social media marketing has been invaluable for my career growth. Big shoutout to Dr. Huang for an engaging and enriching course experience! 👏 And hello, Summer Session I! #HofstraU #zarbmeansbusiness #hofstramarketing

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I've been hard at work updating my website, and I'm thrilled to unveil my new portfolio page! 🚀 Explore the projects I've tackled during my time at NYU, from Campaign to Competitive Strategy and Digital Marketing. Stay tuned for more updates as I dive into exciting summer projects! 👀🌞 Check out my latest work here 👇 and keep an eye out for upcoming website additions! 🌟 #websiteupdate #website #portfolio #nyu #marketing #gradstudent #marketingcampaign #design #strategy #digitalmarketing

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A South Korean instant noodle maker’s stock jumped by their daily limit Friday after posting better-than-expected earnings with help from a product recently featured on social media by rapper Cardi B. Shares of Samyang Foods Co. soared by 30% to a record high. With the recent attention surrounding its buldak noodles, the company’s stock has more than doubled this year, pushing its market value to nearly $2.5 billion, surpassing that of rival NongShim Co. for the first time since the 1980s. Samyang Foods’ first-quarter operating profit more than tripled compared with a year earlier to 80.1 billion won ($59 million), according to its results released after Thursday’s market close in Seoul. Sales in its instant noodle division jumped more than 50%, boosted by exports of its buldak noodles. Read more: https://lnkd.in/e-cHvru6

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🌟 Exciting News! 🌟 My new blog is now live! 🚀 I've launched The Marketing Melange to delve into all things marketing within the CPG, wellness, and entertainment sectors. Join me every week as I explore trends, design concepts, strategy ideas, and more! 📝 🔍 Check out my introduction post below, and stay tuned for tomorrow's deep dive into advertising trends in 2024! 👀 🗣️ Have a topic in mind that you want me to cover? Comment your ideas below! 👇 #marketing #marketingblog #blog #melange #nyu #marketinggrad #introduction #cpg #wellness #entertainment

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Thanks to Brittaney Kiefer at ADWEEK for covering our “So Many Dicks” campaign with E.L.F. BEAUTY for diversity on U.S. corporate boards. We took the message directly to Wall Street today! ✍️ We lit up the Oculus in NYC with unmissable “So Many Dicks” ads with a massive takeover across the Financial District and Fulton Street Station. OBERLAND x e.l.f. Beauty teamed up again for the latest chapter of the “Change The Board Game” initiative to put diversity at the head of the boardroom table. We used data to discover just how much boardroom disparity still exists in 2024 and created the “So Many Dicks” campaign to showcase stats like: “There are twice as many men named ‘Dick’ (men named Richard/Rich/Rick) on publicly-traded boards than all Hispanic women by any name.” To understand  the extent of the issue, we didn’t just run the numbers against all men, we ran it against one. And it turns out the problem is big. Really big. Men named “Dick,” just Dick, outnumber entire groups of underrepresented people on corporate boards. That has to change and we know it can be done! e.l.f  is one of only four U.S. publicly-traded companies, out of 4200, with a board that’s ⅔ women and ⅓ diverse. But they also have a Dick (Richard) on their board. So there really is room at the table for everyone. What the e.l.f.?! 🧐It’s okay to be a Dick – we just need to make more room for everyone else. Plus, having a diverse board is literally more profitable for EVERYONE. 💅 Check it out! https://lnkd.in/ev4jNeNJ

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🌈🇺🇸 As June kicks off, brands will seek to show off their LGBTQ+ allyship by adopting the rainbow iconography associated with Pride Month. How impactful have these efforts been so far?    This new ranking uncovers which brands LGBTQ+ Americans are more likely to consider purchasing – across automotive, food and beverages, beauty, retail, travel, video gaming & more. Among the brand leaders: Ben & Jerry's, Target, Subaru of America, & more.    Get the full report here 👉 https://lnkd.in/dTPKA4M6

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A huge thank you to Courtney Silverstein for sharing her invaluable insights with my PR class at NYU! Your expertise and passion for the industry truly shone through, and we're all immensely grateful for the knowledge you shared. Here are just a few of the key takeaways from Courtney's session: 1. The importance of social media for companies - It's not just about presence; it's about engagement and reputation management. 2. The influence of media on brand reputation - Media coverage significantly impacts how a brand is perceived by the public. 3. Social media marketing - Leveraging social platforms effectively is essential for brand success. 4. Building communities for brands - Creating meaningful connections fosters loyalty and advocacy. 5. Creative messaging strategies - Innovative approaches ensure your message resonates with your audience. 6. Brand protection and promotion - Safeguarding and enhancing your brand's reputation is a continuous effort. Thank you once again, Courtney, for an enlightening and inspiring session!

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As I finish my internship at Weber Shandwick this week and continue my job search through the entry-level desolate job market, I've reflected on my process and want to add a perspective. Companies often overlook the potential of passionate young talent. My latest blog explores why investing in young professionals is crucial for dynamic, forward-thinking teams and long-term talent retention. Here are some highlights: • Gen Z doesn’t want to work? We crave meaningful, impactful work. • Only care about salary? Growth and a positive work culture matter too. • Won’t stay long? Invest in us, and we'll stay and grow. • Expects a lot? We push for better workplaces for everyone. • Only want remote work? Flexibility boosts productivity and satisfaction, but we also value in-person interactions for networking and collaboration. Read more here: https://lnkd.in/gU5-HFpD #OpenToWork #TalentDevelopment #YoungProfessionals #WorkforceDevelopment #TalentRetention #CareerGrowth #GenZ #FutureOfWork #PassionOverExperience

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Just announced! We’re excited to unveil the top brands for #Asian American consumers—fueled by the deep cultural insights and consumer sentiment tracking in fluen.ci. Do you know why Apple, Coursera, and #Spam (Hormel Foods) rank high and how your brand compares? The top twenty brands for this segment include: #BandAid (Kenvue), Häagen-Dazs Shops, #Ziploc (SC Johnson), Visa, #Bounty (Procter & Gamble), #Tide (Procter & Gamble), #KitKat (Nestlé), Google, #Kleenex (Kimberly-Clark), Nike, Samsung Electronics, Sony, Amazon, YouTube, #Dawn (Procter & Gamble), The Hershey Company, Colgate-Palmolive, #OralB (Procter & Gamble), Apple, and #Reeses (The Hershey Company). Culturally fluent brands efficiently and effectively fuel growth across high-growth consumer segments. Discover learnings from these top brands to drive growth for your brand, and contact us to get started with our industry-leading insights and solutions. https://lnkd.in/ezxEsKmb #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

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Check out these great intern opportunities 👇 #GenZ #Internships #InternshipOpportunity #GenZInterns #CareerStart #GenZJobs #InternLife #GenZCareer #Internship2024 #ProfessionalDevelopment #GenZTalent #SummerInternship #InternshipAlert #GenZWorkforce #RealWorldExperience #GenZInBusiness #CareerBuilding

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To anyone looking for positions

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