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A South Korean instant noodle maker’s stock jumped by their daily limit Friday after posting better-than-expected earnings with help from a product recently featured on social media by rapper Cardi B. Shares of Samyang Foods Co. soared by 30% to a record high. With the recent attention surrounding its buldak noodles, the company’s stock has more than doubled this year, pushing its market value to nearly $2.5 billion, surpassing that of rival NongShim Co. for the first time since the 1980s. Samyang Foods’ first-quarter operating profit more than tripled compared with a year earlier to 80.1 billion won ($59 million), according to its results released after Thursday’s market close in Seoul. Sales in its instant noodle division jumped more than 50%, boosted by exports of its buldak noodles. Read more: https://lnkd.in/e-cHvru6

Cardi B TikTok causes stock in South Korean maker of spicy instant noodles to jump by 30%

Cardi B TikTok causes stock in South Korean maker of spicy instant noodles to jump by 30%

fortune.com

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