Nick Carcaterra

The Milltown Partners team put together their latest analysis of investor communications trends, diving deep into this year's Midas List data and exploring how investors are communicating - channels, content, media strategy and more. Get the summary here - https://lnkd.in/eh9KeXe5

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In our recent "Meet the Media" session at Brands2Life, we were joined by Bloomberg’s Dave Lee, a respected technology columnist formerly with the BBC News and Financial Times. Dave discussed the challenges of #tech #journalism, emphasizing the need to simplify complex information without diluting the narrative, crucial for engaging a broad audience. One of the standout points of discussion, especially bearing in mind the recent explosion of #AI, was the evolving role of 'expertise' in the media, and how the rush to label professionals as 'experts' can obscure true #thoughtleadership. We also delved into the ethical and societal effects of technological advancements, discussing how journalists shape public understanding and discourse, a critical responsibility given the profound influence of technology on society. For more insights from this session and to understand how these discussions influence our approach to PR and media relations, check out my latest blog post: https://bit.ly/4a4QYJc. #MediaRelations #TechPR #EthicalTech #TechnologyPR

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Nerd alert 🤓 Has your PR team ever told you that your press release received a bazillion impressions and an ad equivalent of a gazillion dollars? Check out my take on (actually) measuring the success of your earned media programs. How are you defining PR wins?

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Thrilled to unveil Edelman Smithfield's investor pulse research on "Investor Expectations for a U.S. IPO Market Recovery.” Ninety one percent of investors surveyed they are about the same or more likely to invest in future IPOs compared with the IPO boom of 2020-21, painting a clear picture of expectations for a U.S. IPO market that is poised for recovery. The survey also illuminates notable parameters that investors are using to evaluate high-quality investments. Download the full report: https://lnkd.in/gnVsqBB5

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Masterclass with Razorfish at POSSIBLE. Do you know the difference between influencer vs content creators? If not, you could be missing the mark when it comes to authentically connecting with your customers!

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🌟 Huge thanks to Dan Gallagher, WSJ Heard on the Street, for joining our latest 'Meet the Media' session with Brands2Life! 🌟 It was great to have Dan share his thoughts on the evolving #AI industry and the future of #streaming, exploring topics such as AI's gradual real-world impact and media consumption trends. Thanks again Dan for a fantastic session! #AI #Media #Technology #WSJ #Investment #Streaming #MeetTheMedia

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🚀 Big news in the media and AI space! News Corp has inked a multi-year agreement with OpenAI. OpenAI will integrate News Corp's extensive news content into its offerings, enhancing user access to news across platforms. This includes major publications like The Wall Street Journal, The Times, and The Australian. 📈 For communication professionals, this is a game-changer. The integration promises improved content accuracy and depth, influencing public relations, media strategy, and content creation. We're looking at a future where AI supports not only the distribution but also the integrity of news. 🤖 OpenAI will also benefit from News Corp's journalistic expertise, ensuring high standards are maintained in AI-driven content. Sam Altman of OpenAI emphasizes this as a step towards respecting and uplifting world-class journalism standards. 💡 This partnership is not just about technology; it's about setting a precedent for how AI can serve the journalism industry responsibly and innovatively. A huge opportunity for communication pros to rethink engagement and information strategies in the digital age! #MediaInnovation #AI #Journalism #PublicRelations #NewsCorp #OpenAI

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SPOILER ALERT 🚨🚨🚨 I don't think TikTok is going anywhere. But, the debate happening among policymakers makes for pretty good conversation. In my latest thought piece for H/Advisors Abernathy, I examined the newscycle to see how a potential #TikToK ban could play a big role in the 2024 election cycle, rankle #BigTech data collection and lay the groundwork for more #dataprivacy advocacy. https://bit.ly/T1kT0kban

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A new Nielsen report sheds light on the fastest-growing consumer demographic in the U.S. According to Jackie Liu of The Pollack Group, Asian American and Native Hawaiian/Pacific Islander audiences are a diverse powerhouse influencing culture and commerce. The report reinforces that understanding AANHPI communities requires nuanced insights beyond surface-level generalizations through data-backed trends and unique media habits. Jackie shares top takeaways on communicating authentically to diverse Asian audiences. Discover proven strategies for success by exploring the full report at the link below. 👇

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The Hearst DevHub continues to focus on building practical AI-powered tools for our local newsrooms, and we're excited about our latest initiative: Emcee, a quiz-generation engine. 🧠 Emcee (M.C. = multiple choice) is built on the back of our newsrooms' reported, edited and vetted work. No hallucinations here. We scrape our most popular stories, use gen-AI to turn the stories into a multiple-choice format, spin up one of the DevHub's interactive Quiz templates, and alert the editor, whose job is to read through the questions and answers, edit for taste and accuracy, and then publish the quiz manually. No direct publishing to the web; a human is in the loop and in control of every piece of content. We're live in our (Albany) Times Union, Hearst Connecticut Media Group and Houston Chronicle newsrooms, with more programs on the way. The newsrooms are smartly taking this quiz tech and turning it into a weekly program to engage new readers. Win-win. Check out paywall-free examples, and if you're in New York, Connecticut or Texas, test your knowledge: ❓ Albany: https://lnkd.in/efbA-ekJ ❓ Connecticut: https://lnkd.in/eFy7_jUu ❓ Houston: https://lnkd.in/eFTeRDGK

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💡 Excellent perspective from Emma Hinchliffe in today’s The Broadsheet newsletter from Fortune on how Aishwarya Iyer’s communications career prepared her for her role as CEO of Brightland.   ⭐️ A few highlights from the article: During her career in public relations and communications for brands including Lancôme and the tech and media business Whisper, Iyer “got comfortable with discomfort, the gray, and the unknown.” “I got used to two truths being true at the same time—you can have an amazing story you’re pitching, and it can be true that the timing is off,” she says. “I see that all the time as CEO—that I hold two things to be true. She credits her comms career for making it through the ups and downs of growing that business. “From a mental strength and fortitude perspective, comms was incredibly effective preparation,” she says.’ 🖐🏼 Beyond the skills it gave me to be a media and presentation trainer for my clients, I’ve found my own career in corporate communications incredibly helpful in running my business, Brighton Media: - I’m very comfortable switching gears at a moment’s notice, which is often necessary when you wear many (or all!) the hats at the company you lead - I know how to succinctly and clearly explain my selling proposition and differentiators - I’m keenly aware that reputation is everything - And as Iyer also touched on, I’ve always lived with “discomfort, the gray, and the unknown.” ✏️ Communications pros-turned-business owners, what am I missing?

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Today, Edelman Smithfield released the 2024 Edelman’s Trust Barometer Supplemental Report: Insights for Financial Services. The report reveals valuable insights for navigating today’s dynamic markets. Among the findings: 📢 The global public’s trust in the financial services sector has reached its highest level (62%) since the 2008 financial crisis. In Canada, trust scores rose by 5% to 59%. 📢 Banks are the only trusted subsector in Canada (compared to insurance, investment management, fintech and crypto). 📢 Those aged 55+ are the least trusting of financial services companies.   📢 Employees in the financial services sector are the second-most trusting of their employers We’re working on a specific report about the Canadian findings – so stay tuned for more. Let me know if you’re interested in discussing the findings and opportunities for your organization.

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With the #IPO market starting to show signs of thawing, we've launched our IPO Readiness Communications Playbook. If you're a comms team starting to gear up for the big moment, check it out here for some useful insights and tips. ⬇️ https://bit.ly/4aSzuAU #Communications #IPOreadiness

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My buddy Mitchel Coffman, is an artist doing mind-blowing work! I got the pleasure of seeing this in person. Hard to put into words, but this article from Task & Purpose does a good job. His art is beautiful and dynamic. His skills are driven by a vision and approach that is his own. The result is visual storytelling that you feel, and that matters. Check him out! #veterans #military #art

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Great insights from Jack Murphy on Waystar's S-1 filing! As the IPO market heats up with Waystar following #Rurik, #Reddit, and #AsteraLabs, it's essential for comms teams to understand the strategic elements in these filings. Check out how Waystar uses various levers like customer testimonials, AI integration, and its diverse client base to help build investor confidence. A must-read for anyone navigating the path to public markets. If you have an IPO on the horizon, check out our IPO Playbook: https://lnkd.in/gc-VvN5h ....or get in touch with the Brands2Life team. #IPO #CommsStrategy #Waystar #AI #CustomerSuccess #InvestorRelations

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Key Lessons Learned from Edelman’s 14-Year Citizenship Journey               When PRWeek named Edelman recently as the agency dynasty of the last 25 years, it praised our “commitment to creating movements, not moments” and cited our global citizenship movement launched in 2010. That acknowledgment is noteworthy. Not just because I have led our CSR Program since its inception. Or because my dad, Daniel Edelman, was a visionary about citizenship when establishing our agency 72 years ago. Rather, the recognition reveals today’s reality. Every company must develop and embrace an integrated CSR strategy, not just ad hoc programs to help protect our planet and make societal progress. For one thing, high expectations from stakeholder groups underscore the value of sustainability efforts. Our respected Edelman Trust Barometer finds that 70% of more than 32,000 global respondents want to work for a company that addresses societal issues. For another, a CSR strategy already is all but mandatory for big and small businesses. The European Union’s CSRD begins phasing in ESG reporting requirements this year for U.S. and global entities. A citizenship strategy becomes transformational on several fronts. It becomes an integral part of a company. Our journey provides a roadmap for developing a comprehensive CSR strategy. Four key lessons learned:    It’s an evolutionary, not a revolutionary, path. When we began, I thought we just needed to launch a few programs to generate early successes. But the programs morphed into much more. For instance, we initially reported four sources of GHG emissions – paper, business travel, electricity, and water. Now, we have added purchased goods and services, employee commuting, and waste, among others as part of our Science-Based Targets initiative. Embed CSR and sustainability into the corporate culture. Achieve this by moving away from siloed citizenship-related programs, consolidating them over time, and integrating them strategically into your culture. We've experienced 10 transformations that we highlighted in our fiscal 2023 citizenship report. Employ data and measurements. They’re critical to drive action and inform strategy. We established a proprietary Citizenship Score to manage and report our activities across global offices. Set goals and report your progress against them. Incorporate a mix of short-term objectives and long-term goals. For example, we set a goal of eliminating single-use non-PET plastics by the end of this fiscal year on June 30. At year-end 2023, 94% of our offices had stopped buying plastic bottles. A long-term goal seeks to achieve at least 15% of our addressable spending with diverse suppliers in the U.S. by the end of fiscal 2025. Developing and embedding CSR and sustainability into Edelman’s culture has been transformational for us as it will be for any other company. I have given you a glimpse of our ongoing CSR journey. I look forward to hearing your stories. 

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It's crucial as PR practitioners that we adapt to new technologies rapidly, yet cautiously. (We're nothing if not cautious, right?!) The use if AI has rapidly changed the way we conduct business, for the better/more efficient. We have enhanced our service offerings, improved response times, and are better managing our workloads. GenAI has benefited our clients as much as it's benefitted us. Read more in Axios about how MikeWorldWide has advanced using AI. #AI #GenAI #publicrelations #PRAgency

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Bloomberg News: "In a new partnership with Vote.org, people will be able to register to vote, sign up for election reminders and make a plan for Election Day from within Snapchat. In 2020, the app registered 1.2 million people to vote, making it a prime platform for political advertisers to reach voters. More than 80 million Americans of voting age use Snapchat every month, according to the company. Snap will also prominently feature politically focused content from NBC News, including on-the-ground coverage of key events from conventions to rallies and speeches. In order to help those users make more informative decisions, Snap launched in 2016 its Good Luck America news show, which offers perspective and explanation around key events from both political parties. This year the show will launch a new series called Campus Tour from colleges across the country. Also, Snap’s partnership with NBC News’ “Stay Tuned’ program will present a series that talks with Gen Z voters in local, state and federal elections about issues that resonate with them. Political ads on Snap are vetted through a 'rigorous human review process,' as well as fact-checking with nonpartisan partner Poynter Institute, and a registration and certification process for potential ad buyers. The app will screen for misleading information, including those using artificial intelligence to create deceptive images." https://lnkd.in/gWKJM-EF

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