Just announced! We’re excited to unveil the top brands for #Asian American consumers—fueled by the deep cultural insights and consumer sentiment tracking in fluen.ci. Do you know why Apple, Coursera, and #Spam (Hormel Foods) rank high and how your brand compares? The top twenty brands for this segment include: #BandAid (Kenvue), Häagen-Dazs Shops, #Ziploc (SC Johnson), Visa, #Bounty (Procter & Gamble), #Tide (Procter & Gamble), #KitKat (Nestlé), Google, #Kleenex (Kimberly-Clark), Nike, Samsung Electronics, Sony, Amazon, YouTube, #Dawn (Procter & Gamble), The Hershey Company, Colgate-Palmolive, #OralB (Procter & Gamble), Apple, and #Reeses (The Hershey Company). Culturally fluent brands efficiently and effectively fuel growth across high-growth consumer segments. Discover learnings from these top brands to drive growth for your brand, and contact us to get started with our industry-leading insights and solutions. https://lnkd.in/ezxEsKmb #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Collage Group’s Post
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Join us at Quirks NYC, July 17-18th! Collage’s David Evans and Zekeera Belton will be presenting with Nicole Buchanan from SiriusXM on how to drive appeal among high-growth and influential consumer segments with the power of halo effects. Fuel growth with Halo Effects: How to Activate the Mainstream With Segment-Specific Cultural Insights Wednesday, July 17 4:45 PM - 5:15 PM Room 1 If you’ll be at Quirk's Media Quirk’s NYC, join our session and take a minute and stop by booth #205! We’d love to connect with you and show you a preview of your brand data in fluen.ci, which gives you instant access to an unrivaled depth of brand-specific cultural insights–and much more! https://lnkd.in/d-aKqiUY #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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We're excited to be cited in ADWEEK! Leading brands work with Collage Group to understand the deepest cultural insights and why that drives shopper, brand, and category behavior. Read on and discover additional #GenZ consumer insights via the link in the comments section: https://lnkd.in/e_5i4tYx Thank you for the coverage, Robert Klara! #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
How Dr Pepper Beat Pepsi to Be the No. 2 Soft Drink
adweek.com
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We’re halfway into an election year, and the polarized political landscape is affecting every aspect of Americans’ lives, including their buying habits. To gain #Women’s trust and secure brand relevance, Collage can help you understand how women’s political beliefs, values, and identities shape choices and decisions. Read on: https://lnkd.in/e9NyMeb6 #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Collage’s Q2 innovations reflect our recent transformation. We are thrilled to introduce new solutions and granular insights empowering marketers and insights professionals to strengthen customer loyalty and drive brand growth. Our updates include a new Brand Love Dashboard, In-app Takeaways for faster time to impact with insights, powerful Sports Research data and enhanced brand comparison capabilities. Learn more in our latest release and stay tuned for more updates—we have so much more coming in the second half of 2024! https://lnkd.in/eBQTEWdw #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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The cultural transformation of the American consumer is plain to see, even in short time spans. Discover the results of our proprietary analysis for the most recent U.S. Census Bureau data and learn how we can help your growth strategy account for the cultural transformation of today's consumers. https://lnkd.in/eGk7YdYz #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Happy Independence Day! Join us in celebrating as we reflect on our own freedom and independence. #independenceday #fourthofjuly #marketing #mrx #culture
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We're excited to be cited in EMARKETER! Leading brands work with Collage Group to understand the deepest cultural insights and why that drives shopper, brand, and category behavior. Read on and discover additional #LGBTQ+ consumer insights via the link in the comments section: https://lnkd.in/e7XqtrZg #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Data Drop: 5 Charts on LGBTQ+ Consumers
emarketer.com
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#ICYMI: You can now unlock the secret to deep emotional connections for today's consumers with Collage’s new Brand Love Dashboard! Learn more in our release and schedule a demo today to get a peek at your brand’s performance: https://lnkd.in/esmaqDn6 #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Are you ready to unlock the secret to deep emotional connections with your consumers? You can—with Collage’s new Brand Love Dashboard! Explore unparalleled Brand Love insights for specific brands and dive into Brand Love drivers, including psychographic traits and interest. Use your understanding of Brand Love to future-proof and grow your brand through: ✅ Enhanced segmentation and targeting ✅ More relevant and resonant campaigns ✅ Insights-driven product development ✅ Strengthened customer loyalty Ready to explore Brand Love insights? Schedule a demo today to get a peek at your brand’s performance! https://lnkd.in/esmaqDn6 #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Small businesses drive the U.S. economy, and their owners reflect diverse cultures and perspectives. Learn how to grow your own business and brand by connecting with and better serving small business owners. Read on: https://lnkd.in/e4v8n_gw #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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We're excited to be cited in Deseret News! Leading brands work with Collage Group to understand the deepest cultural insights and why that drives shopper, brand, and category behavior. Read on and discover additional #GenZ insights via the link in the comments section: https://lnkd.in/eYuAr-ak #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Gen Z travelers are going into debt to pay for vacations this summer
deseret.com
Growth | CMO | Executive P&L Leader | Brand Strategist | Business Transformation | Board Member | B2C DTC B2B SaaS
1moCongratulations to the top brands in this report! Brands that are culturally fluent throughout their marketing strategies and advertising development have a competitive advantage.