A huge thank you to Courtney Silverstein for sharing her invaluable insights with my PR class at NYU! Your expertise and passion for the industry truly shone through, and we're all immensely grateful for the knowledge you shared. Here are just a few of the key takeaways from Courtney's session: 1. The importance of social media for companies - It's not just about presence; it's about engagement and reputation management. 2. The influence of media on brand reputation - Media coverage significantly impacts how a brand is perceived by the public. 3. Social media marketing - Leveraging social platforms effectively is essential for brand success. 4. Building communities for brands - Creating meaningful connections fosters loyalty and advocacy. 5. Creative messaging strategies - Innovative approaches ensure your message resonates with your audience. 6. Brand protection and promotion - Safeguarding and enhancing your brand's reputation is a continuous effort. Thank you once again, Courtney, for an enlightening and inspiring session!
Head of Social Media at KKR
2moIt was my pleasure, Trinidad!