Owena Eng’s Post

85% of Singaporeans today believe that companies and brands are somewhat, very or extremely responsible for addressing social issues: https://lnkd.in/gt4_PW_E

This advertisement feels like a recipe for backlash - the objectification, misogynistic stereotypes etc. :-( Scare-based marketing should never be used (especially in healthcare!!!) and brand sentiments do reflect that. https://lnkd.in/gfvzGbgS

Rather conflicted at this article - where do we draw the line between tools that aid art versus tools that replace art entirely? And how will artists' roles change in a "renaissance" of efficiency within the creative industry? https://lnkd.in/gWEse7Sf

What an unlikely mix of companies for this campaign, but somehow they make sense together - local artiste Sherman Zhuo, electrical retailer Genecco, mental health organisation Beyond The Label and NParks' Garden City Fund (for therapeutic horticulture programmes!!) I'm particularly interested in therapeutic horticulture and nature-based rehabilitation - hoping for accountability in where these funds will go and the deliverables that come as a result :-) https://lnkd.in/gn-56ZNe

Cute cats that draw an interesting parallel to insurance! :-) #Meow https://lnkd.in/gPT88HNC

Grateful to have helped promote this exhibition on behalf of SG mental health organisations -- what a poignant way to spotlight this issue. https://lnkd.in/dH3E_EPH

Thank you Elaine Chan for sharing about your experience working in the luxury hospitality industry :-) From someone who learnt about fragments of MICE tourism in secondary school Geography, it's fascinating to hear about the dedication involved in elevating a brand throughout decades. https://lnkd.in/g5BJeb2G

I've recently been tasked to write articles about pride campaigns in various companies, and reading this article reminded me not to take these campaigns at surface value. "How exactly can brands support the LGBTQ community this month without coming off as capitalising on the occasion and community? ... The answer appears to lie in remembering who a brand’s target audience is and putting their needs at the forefront." https://lnkd.in/g4JnBcit

I find this article an apt reminder for businesses to remain genuinely accountable in view of humanitarian crises. Appreciate the analysis from Braukmann that differentiates perfunctory responses from ones that truly reflects the demands of informed consumers, and I hope the companies involved re-evaluate their marketing and decisions to align with their values. https://lnkd.in/gt7KuxVR

In the hustle of corporate life, working in a virtual Roblox store can seem rather tempting. While roblox is commonly associated with all fun and games, and sometimes the awkwardly popularised 'Skibidi Toilet' meme.... This article brings light to light the various opportunities and unique careers that the meta world presents. So, would you do it? 😂 https://lnkd.in/g7stEvEG