Earlier this summer, our team in Amsterdam had an informative Lunch and Learn with our Dutch publisher partners at The Hoxton. Jeremy Pacome, Head of International Demand at GumGum EMEA, presented the Mindset Upfronts, highlighting the powerful combination of contextual, creative, and attention. The event concluded with a healthy discussion over lunch around the table. Thank you to everyone who joined us! 🌟📊🍽️ #gumgumemea #contextualadvertising
GumGum
Advertising Services
Santa Monica, California 28,464 followers
A contextual-first, global digital ad platform that captures people’s attention, without the use of personal data.
About us
GumGum is a contextual-first, global digital advertising platform that captures people’s attention, without the use of personal data. We believe that an advertising ecosystem based on understanding a consumer’s active frame of mind rather than behavior builds a more equitable and safer future for consumers, publishers, and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide.
- Website
-
https://www.gumgum.com/
External link for GumGum
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Santa Monica, California
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Computer Vision, Natural Language Processing, Advanced Contextual Intelligence , Attention Measurement, and Rich Media & High Impact
Locations
Employees at GumGum
Updates
-
We have not one, not two, but seven incredible women of GumGum who are up for this year's People's Choice Award for the B&T Women in Media Awards! They need your help to win and you can vote for as many women as you'd like, but can only vote once! 🏆 You can vote for our leading ladies until July 8: https://bit.ly/4cp3NQz Kudos to all the incredible women up for this award! #WomenInMedia #PeoplesChoice
-
We were so excited to be part of the NYSE's inaugural Pride event this past week which marked the first #Pride event hosted by the #NYSE in their over 200+ years. 🌈 Our CEO Phil Schraeder had the honor of speaking on a panel alongside other influential LGBTQ+ leaders sharing insights on the importance of visibility and representation in the entrepreneurial world. After some impactful panels and conversations, the event concluded with a cocktail reception on the iconic Trading Floor. We are proud to support and promote diversity, equity, inclusion, and belonging in all aspects of our community. Here's to many more events that bring us together and amplify all voices! 🏳️🌈✨
-
-
What an amazing week at the Cannes Lions International Festival of Creativity 2024! 🦁☀️ From engaging activations to deep-dive panels with our executive team at our Mindset Week, every moment was filled with innovation and insights. Thank you to everyone who joined and contributed to making the week a phenomenal success! For more Cannes highlights, check out our blog ➡️: https://bit.ly/3W2aJ0j We're already planning for Cannes 2025 and can't wait to see what next year's Festival of Creativity brings. #mindsetweek #canneslions2024
-
It's the final dash to the Summer Games and there are 30 days until the Opening Ceremony! Did you know that 5.6 million pieces of content that mentioned the Games included a commonly blocked word like 'shooting' or 'hit'? ⚽ 🏀 🎾 This means that there are 5.6 million pieces of content that advertisers could be missing out on if they employ blunt brand safety tactics like keyword blocking. Verity™ marked all 5.6 million pages as safe, ensuring that we're maximizing the amount of safe and suitable inventory for brands while allowing publishers to monetize their content. Check out our brand new Verity™ pre-bid newsletter to learn more about our curated segments and how you can stand out from the crowd as you advertise around the Games: https://bit.ly/3L0h9Xq
-
-
We're thrilled to announce that a research paper by our Senior NLP Scientist Adam King has been accepted into the 25th Annual Conference of the European Association for Machine Translation! 🎉 Adam's research focuses on training more performant multilingual classification models using translated training data, pushing the boundaries of what's possible in machine translation. 🌐✨ The conference will be held at the University of Sheffield from June 24-27. Check out his research paper here: https://lnkd.in/g3zZDcDR #EAMT2024
Using Machine Translation to Augment Multilingual Classification
arxiv.org
-
Days 2 & 3 at Cannes Lions were exceptional! 🦁 ☀️ Our CEO Phil Schraeder joined an incredibly insightful panel with marketing and DEIB experts, hosted at Whalar House, to discuss how embedding inclusion in business strategies boosts brand visibility and growth, even amid DEIB criticisms. Meanwhile, the vibe at Inkwell Beach remained high as we continued to connect with friends and industry leaders networking over mocktails and gelato! 🍹🍨 #MindsetWeek #canneslion2024
-
Our CEO Phil Schraeder spoke with Forbes about the evolving landscape of LGBTQ+ marketing and the shift towards more authentic and year-round activations. Brands are moving away from one-off Pride campaigns and toward continuous support that aligns with their core values and resonates with the community. 🌈 Phil highlights the importance of understanding the diverse experiences and needs of the LGBTQ+ community and emphasizes empathy, connection, and genuine support - not only during Pride Month but throughout the year. Check out the full interview: https://bit.ly/4ekSSJ7 #pride #pridemarketing
Why Authenticity Matters More Than Pride Flags For LGBTQ+ Marketing
social-www.forbes.com
-
Day 1 is in the books at the Cannes Lions International Festival of Creativity 2024! 🦁☀️ To kick off this jam-packed week, our President Michelle Hulst joined a panel hosted by the Association of National Advertisers & TAG TrustNet, while our CEO Phil Schraeder joined a panel on navigating CTV hosted by the RTL AdAlliance before moderating a panel on trust, transparency, and effective targeting on CTV. The day didn't stop there - our team also took time to network with industry peers and indulge in some delicious gelato.🍦 Stay tuned for more highlights from the week! #mindsetweek #canneslion2024